Hamad Alkathiri

• Increased company value by 737% within 16 months. By delivering high winning rate for pitches (over 53% winning rate).
• Implemented frameworks and methodologies, assuring an agile and practical workflow.
• Oversaw all production phases from idea into final delivery, working on more than 50+ projects on different scales from tactical to mega campaigns.
• Managed key clients such as Aramco, Absher, ARDCO, Aljomaih holding, MOC, MOI, SSA, Vision 2030, ZATCA, and many more. Delivering high end products.
• Built creative strategies achieving clients goals and KPI's.
• Built a creative team of A class professional copywriters, designers and art directors.
• Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
• Designed innovative creative strategies to raise brand awareness and engagement for organizations.
• Collaborated with stakeholders to define project vision and ensure alignment with business goals.

• Responsible for key clients such as Zain telecom and Alrajhi Bank.
• Designed and implemented creative processes, expanding team capacity by 80% and raising quality of outcomes.
• Directed and supervised campaigns execution, delivering the Creative Director's and client's vision.

• Acting Associate Creative Director
• Contributed in improving creative team by giving them guidance and mentorship, improving juniors in copywriting and concept building.
• Presented ideas to client with winning ratio of 80% of pitches.
• Built and executed mega campaigns for big clients, handling project from pitch to execution.
• Directed campaigns conceptually, executing high-end copy lead campaigns.
• Interviewed copywriters maintaining high standard candidates upon proper positions.
• Created tone of voice for different clients and entities.
• Worked aligned with account, business development, strategy team to give clients best results and best customer experience.

Founder:

• Established Misbar Creatives brand, building strategy, framework, and policies.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Negotiated CEOs and head of marketing nationally and internationally to fulfill quality of work.
• Signed partnership contracts with +5 production companies increasing revenue by 40% in 8 months.
• Increased company income by 20% modifying strategy during COVID-19 adding 3 new service products, and avoiding progress interruption.

Creative Director:

• Developed and created ideas and concepts for more than 15 organizations.
• Oversaw full teams of writers, artists, designers and project managers.
• Collaborated with outside agencies to manage project progress and milestones, raising quality and saving more than 100,000 SR revenue.
• Built up theme, script, direction for TV program Zaman Awwal and Almasar aired in Sauditv prime time.
• Revised international legal terms and contracts, saving 50,000$ for client.
• Transformed cypher-bullying movement into positive campaign for client, increasing clout by 400% and followers by 200%.
• Led OPPO MENA & North Africa content Adaptation.

• Worked on writing and re-writing some of SOP articles.
• Refined workflow decreasing turnaround time by 100% and eliminating overload.
• Presented and led 5 sessions to advocate clinicians about rare cases, giving them deep understanding of biological pathway of disease.
• Held class sessions teaching more than 50 interns aspects of molecular genetics.
• Researched and proposed new ethical conflict to Saudi Society of Medical Genetics.

• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Brainstormed concepts and ideas to empower more than 9 Saudi brands.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Named line-products creatively giving brand consistency.
• Presented ideas and concepts to give general public better understanding of molecular biology.
• Rephrased complex scientific information into concise simple pieces.
• Brainstormed new ways and methods to reach out to general public.

• Established client service and satisfaction department. Raising returning customers by 15%.
• Managed operations before and after events. Saving 30,000 SR in operation.
• Negotiated and drafted contracts with business partners.
• Oversaw operations and coordinated with managers to increase quarterly profits by 20%.