Hamad Al Salman

• Led post-merger communications (acquisition of Dur Hospitality), ensuring a smooth transition and consistent brand messaging.
• Spearheaded brand revitalization, launching a new identity and architecture to enhance market positioning.
• Established departmental policies and procedures, improving operational efficiency.
• Championed cultural transformation initiatives, fostering a more collaborative and customer-centric environment.
• started Implementing "Sitecore" digital asset management platform and integrated the department into the ERP system.
• Consistently managed the achievement of departmental objectives and initiatives, aligning with company goals.

• Led the development and execution of integrated marketing strategies that drove significant growth in brand awareness.
• Oversaw all aspects of marketing and communications across a diverse portfolio of brands, including campaign development, digital strategy, and public relations.
• Cultivated key partnerships and spearheaded impactful events to elevate brand visibility and capture qualified leads in target markets.
• Directed brand revitalization initiatives, incorporating customer insights and design thinking to enhance brand positioning and customer experience.
• Fostered a culture of innovation and collaboration within the marketing and communications team, championing a customer-centric approach.

• Boosted brand awareness and lead generation for Dur Hospitality's diverse portfolio (hotels, residences, compounds) through impactful marketing campaigns.
• Supervised dynamic content creation for 27+ annual campaigns across 8 brands, optimizing 40+ digital platforms for organic reach and PPC success.
• Executed high-profile events at industry conferences (ATM, WTM, ITB) to raise brand visibility and drive qualified leads.
• Managed brand creation projects for Makarem Hotels, Nur By Makarem, and Dara Serviced Apartments, leveraging design thinking principles.
• Developed unique brand identities and graphic styles for 9 F&B outlets within Dur Hospitality's hotels.

Directed Brand Creation and communication projects for 25+ clients (e.g. National Industrial Development and Logistics Program NIDLP, Saudi Customs, Jahez, Forus) proactively servicing needs, maintaining satisfaction and consistently achieving the desired results. projects including:

• Brand Strategy
• Concept Foundation research
• Creative Naming
• UX/UI
• Corporate Identity Design
• Marketing Camapigns

• After launching the new brand name "Dur" I led the efforts to create brand awareness through consistent marketing efforts to achieve the strategic goal of Dur to be positioned as the leading Hospitality Company in Saudi Arabia.
• Developed innovative internal communication strategies to promote the new brand mission and values internally and managed internal communication activities where I contributed in the development of employees` engaging programs such as:

- Dur Day (The annual employees gathering)

- Social Activities Committee (around 12 activities per year)

- CSR Committee (around 21 activities per year)

• Managed and Supervised the production of all internal and external communications including:

- 5 major marketing videos as TVC.

- 3 BoD Annual Reports

- Corporate Profiles and Presentations

- 3 websites and 1 blog.

- +90 Press Release and Article

- Spokesperson profiles and media Kits

• Developed PR & Communications department policies and procedures; and crisis communications plan.
• Initiative owner of the first Saudi Hotel Investment Conference-SHIC, Riyadh.
• Coordinated the corporate participation in AHIC ,ATM, and STTIM exhibitions and conferences in KSA and UAE.
• Initiative owner of celebrating the company`s 40th anniversary ceremony.

• Developed the marketing strategy for Maceen Capital in line with company business strategy.
• Planned and executed promotional activities and trade shows like (Riyadh cityscape, Forbes Event, Riyadh Real Estate Exhibition Restatex and Euromony).
• Created Maceen brand messaging, collateral materials, customer events and promotional strategies.
• Transformed corporate website and social media platforms to better engage customers and promote sales.

• Established foundational processes for business operations.
• Attracted major clients, generating SAR +5 million in annual revenue under 4 new residential projects.

• Teamed with advertising agencies and outside consultants to develop Alinma Investment Company (AIC) Brand and Brand Guideline book.
• Designed UX/UI of Alinma Investment portal, Alinma Tadawul «Online trading» website.
• Managed all corporate identity elements of AIC including branches interior design and decoration.

• Established (E-Services Unit) that helped customers apply for Loans easily by using Electronic Channels.
• Saved time by spearheading special projects through effective emergency resolution.

• Designed website layouts, templates and unique branded looks for official website of Riyadh city (ArRiyadh.com) and Riyadh City Map (ArRiyadhmap.com). The website was awarded by "Pan Arab WebAwards" for «the Best Arabic Strategic Directories & Info Services Portal.