Hammouda Aburaida
Riyadh,KSA
Summary
Accomplished professional with expertise in key account handling and client retention management, leveraging marketing automation tools to drive business growth. Demonstrates leadership competency and product knowledge advocacy, ensuring a results-driven approach to business development and sales strategies. Proficient in direct sales techniques, sales funnel management, and CRM software, with a strong focus on customer relations and service excellence. Adept at contract negotiation and team leadership, aiming to enhance business growth strategy formulation.
Overview
16
16
years of professional experience
1
1
Certification
Work history
Sales director
Naffco ksa
Riyadh, Saudi arabia
2022.11 - Current
- Developed strategic sales plans to enhance market presence.
- Directed multi-channel marketing campaigns, boosting product exposure.
- Streamlined sales processes to improve operational efficiency.
- Built strong relationships with key clients for long-term business growth.
- Identified new business opportunities, driving company expansion.
- Achieved revenue growth by targeting untapped markets.
- Strengthened team performance through effective coaching and mentoring.
- Delivered compelling sales presentations, securing high-value contracts.
- Generated new leads and opportunities to maximise revenue.
- Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
- Managed client relationships from early stages of sales process through to post-sales
- Achieved and exceeded sales targets in line with client growth across all products and services.
- Understood customer needs to craft exceptional sales journeys.
- Built focused new client networks, growing business opportunities and increasing revenue possibilities.
- Managed team of 20 Sales Engineers across Riyadh region.
- Maintained contact with customers throughout sales and pre-delivery process.
- Generated sales forecasts to inform resource allocation and project management.
- Developed marketing plans to support department strategies.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Supported front-line sales teams with well-coordinated administrative operations.
Sales marketing manager
Naffco Ksa
Riyadh, SaudiArabia
2015.11 - 2022.11
- Assisted in conducting competitive analysis to ensure products remained appealing in marketplace.
- Supported coordination of trade shows and exhibitions to raise brand awareness among potential customers.
- Guided new staff on company protocols to enhance team performance.
- Nurtured relationships with key clients to boost sales performance.
- Collaborated with sales team to improve client satisfaction.
- Helped manage multiple projects to ensure timely completion.
- Aided in implementing CRM systems to optimise customer relationship management practices.
- Maintained organised marketing prospect and customer databases.
Sales team leader
Naffco Ksa
Riyadh, Saudi Arabia
2013.08 - 2015.10
- Organised sales training sessions to enhance team capabilities.
- Investigated market data to refine sales strategies.
- Facilitated product showcases to bolster client knowledge.
- Promoted firm's image through superior customer care.
- Elevated team spirit by holding regular meetings and setting objectives.
- Assigned responsibilities effectively to maintain team workflow.
- Cultivated new client connections to broaden market presence.
- Aligned sales tactics with marketing for unified brand representation.
- Handled sales inquiries for prompt resolutions.
- Oversaw performance evaluations for ongoing staff growth.
Sales engineer
Naffco KSA
RIYADH, Saudi Arabia
2011.01 - 2013.07
- Enhanced customer experience by providing detailed product information and demonstrations.
- Secured new business contracts for company growth with effective client presentations.
- Facilitated increased efficiency within the sales team by implementing agile project management techniques.
- Boosted sales performance through strategic market analysis and forecasting.
- Resolved escalated customer issues, ensuring satisfaction and repeat business.
- Fostered strong relationships with key industry players to enhance brand reputation.
- Arranged regular meetings with clients to engage with new products and services.
- Sourced new clients through targeted research and networking.
- Negotiated profitable sales contracts to achieve revenue targets.
Project engineer
Tss4u Middle East
Abu Dhabi, UAE
2010.03 - 2010.11
- Coordinated cross-functional teams, resulting in seamless project execution.
- Liaised with clients to identify their requirements, leading to customer satisfaction and repeat business.
- Participated in regular training programmes to stay abreast of industry trends and advancements in technology.
- Led multi-disciplinary reviews, generating comprehensive feedback for design improvements.
Education
Bachelor of Engineering - Communications Engineer
6 October Universty
EgyptSkills
- Key account management
- Client retention strategies
- Marketing automation expertise
- Leadership skills
- Product advocacy
- Results orientation
- Business growth strategy
- Direct sales techniques
- Sales funnel optimization
- MS Office proficiency
- Team leadership
- Business development
- Sales strategies
- CRM proficiency
- Contract negotiation
- Customer relations management
- Customer service excellence
- Competitor analysis
- Technical sales knowledge
- Customer relationship management (CRM)
- Database management for customers
- Sales and market development strategies
- Sales reporting and analysis
- LinkedIn networking strategies
- Pipeline management techniques
- Deal negotiation skills
- Lead development strategies
- Client acquisition tactics
Languages
Arabic
Native
English
Proficient (C2)
Certification
Sales Coaching Certication
Sales Managmnet Mastercalss
CCNA-CISCO
GSM&GRPS (JELECOM-ISO9001)
CDMA&WIMAX
CTS MICROWAVE STUDIO
Timeline
Sales director
Naffco ksa
2022.11 - Current
Sales marketing manager
Naffco Ksa
2015.11 - 2022.11
Sales team leader
Naffco Ksa
2013.08 - 2015.10
Sales engineer
Naffco KSA
2011.01 - 2013.07
Project engineer
Tss4u Middle East
2010.03 - 2010.11
Bachelor of Engineering - Communications Engineer
6 October Universty