Summary
Overview
Work History
Education
Skills
Websites
Certification
Activities
Timeline

HANEEN AHMED

Jeddah

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

19
19
years of professional experience
1
1
Certification

Work History

REGIONAL MARKETING PARTNERSHIP MANAGER

ANDALUSEH GROP
- 01.2023
  • Build and leverage strong working relationships with key stakeholders - GCP Sales teams, Merchant Services, Risk, Product and Compliance to drive successful initiatives aimed at securing new clients
  • Manages development of annual and quarterly s marketing plans including, but not limited to, advertising, marketing, digital marketing, promotions, community relations, special events, sponsorships, physician relations, philanthropy and customer service
  • Works with marketing leadership team to develop strategic vision and oversee execution of s/community marketing campaigns that meets established branding, preference and volume goals
  • Identifies goals and objectives of region marketing and programming and develops integrated s marketing strategies to support objectives
  • Identifies and analyzes proposals from potential s prospects across each region
  • Proactively makes recommendations and brings innovative solutions to the development of appropriate marketing strategies in s to drive business growth and brand equity
  • Manages market research projects related to s/community partners and actively monitors fandom
  • Responsible for tracking ROI of all s/community initiatives and establishing tracking mechanisms
  • Must have experience and hands-on working knowledge of marketing and branding with a focus and understanding of how branding is impacted through s marketing and community partnerships
  • Ability to manage a budget effectively, create and implement business analysis and ROI reporting related to each s and community strategic partnership.

FOOD AND BEVERAGE MANAGING

AL IZDIHAR & AL RAFAH TRADING CO. LTD.
01.2018 - 01.2023
  • Perform quality control checks and generate QC reports for incoming and outgoing products to ensure that they meet quality and safety standards in accordance to SFA's regulations
  • Perform sensory evaluation for incoming raw materials to ensure consistent quality and for product improvement
  • Conduct QC inspection for customer feedbacks
  • Provide technical and quality related assistance to other departments, assist in marketing department's recipe, videos and photo shoot when required
  • Perform regular internal and external product quality control and monitor their quality so as to provide timely feedback to category/supplier for improvement
  • Compile/archive QC report related documents
  • Assist to maintain, source and purchase QC equipment and consumables when required
  • Assist in product development or product improvement sensory evaluation preparations when required
  • Assist sales or other departments with product specification, certification and quality related document requests
  • Developing and executing business strategies to achieve short and long-term goals
  • Reporting to the CEO, providing market insights and strategic advice
  • Understanding and developing budgets and finance, including expenditures, return on
  • Developing and implementing business plans
  • Supervising all of a company's marketing operations with Group subsidiaries and external clients, from developing new goals to pinpointing strategies to meet those goals and tracking progress
  • Providing direction, guidance, and leadership to all departments (Digital Marketing, CSR, Branding, Corporate Communications, Production & Sales)
  • Overseeing the corporate communications, digital presence & brand image of Alizdehar and its subsidiaries
  • Established group marketing department including KPIs and Policy & Procedures
  • Developed corporate business strategy
  • Created group marketing & communication strategies
  • Creating Brand Identity
  • Organizing events and participating in exhibitions
  • Cooperation B2B business
  • E-commerce
  • Created corporate identity for 4 brands
  • Building & maintaining positive corporate brand image
  • Developed and implemented re-branding strategy for the company
  • Dealing with governmental authorities like GEA & MOC for entertainment events and branding
  • Developed marketing communication campaigns
  • Oversees corporate communication and branding in various online and print platforms
  • Developed, implemented & adhered to department budget
  • Managed company's PR & CSR campaigns
  • Developing & implementing sales and marketing strategies
  • Creating creative marketing campaigns for each season
  • Creating and monitoring CRM system for the company.

BUSINESS & DEVELOPMENT DEPARTMENT

BMC - Batterjee Medical College
01.2015 - 01.2017
  • Identifying new selling channels
  • Identifying & recommending new opportunities and improvements in terms of profits and losses by identifying prospects
  • Developing & implementing sales and marketing strategies
  • Creating creative marketing campaigns for each season
  • Organizing and overseeing advertising/communication campaigns (Social media, TV, Radio etc.), exhibitions and promotional events
  • Working with in-house designers to produce materials of visual impact and within brand guidelines
  • Developing and implementing branding strategies and guideline to the brand and sub-brands
  • Setting & monitoring sales targets and objectives
  • Supporting & helping sales executives to close deals if needed
  • Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters, and newsletters
  • Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
  • Sourcing and securing sponsorship deals
  • Identifying new education opportunities and seeking external accreditations in the programs.

MARKETING & ADVERTISING

CPC - Construction Products Holding Company (SBG)
01.2006 - 01.2014
  • Marketing plan
  • Monitor, review and report on the marketing activities and results
  • Deliver the marketing activity within agreed budget
  • Managing the production of marketing materials, including leaflets, posters, flyers & media
  • Organizing photo shoots
  • Organizing and manage events such as conferences, receptions and exhibitions
  • Reporting directly to the marketing manager
  • Organizing and implementing cross promotion marketing campaigns with 3rd party
  • Identifying and managing social media strategy
  • Identifying and managing marketing budgets.

KEY ACCOUNT

Fitaihi holding Group
01.2004 - 01.2005
  • Collaborating with social media team for developing digital campaigns
  • Managing VIP accounts.

Education

MASTER IN BUSINESS ADMINISTRATION -

UNIVERSITY OF BUSINESS &TECHNOLOGY (UBT)
07.2013

BACHELOR DEGREE IN HOME ECONOMICS -

KING ABDUL-AZIZ UNIVERSITY
06.2003

Skills

  • Management skills
  • Strategic planning
  • Team leader
  • Time management
  • Project management (PMP)
  • Communicate skills
  • Etiquette for dialogue
  • Crisis Management
  • Effectively manage business meetings
  • Motivate and inspire the team to achieve better results
  • Improve Office Working Environment
  • Marketing Capabilities
  • Performance Index (KPIs)
  • Set Smart Marketing Goals
  • Digital Marketing
  • Cooperation B2B
  • E-commerce
  • Marketing plans
  • Advertising campaigns
  • Writing Company Profile
  • Preparing sales reports

Certification

  • WOMEN LEADERS PROGRAMME, 2020
  • INSEAD BUSINESS SCHOOL OF WORLD, 2020
  • DIPLOMA CERTIFICATE OFFICE APPLICATIONS, 2010
  • PROFESSIONAL DIGITAL MARKETER SKILLS, 2019
  • CREATIVE THINKING, 2018

Activities

  • Member of the Renaissance Association
  • Supporting small business projects with marketing plans and ides
  • Member of the Ta'awish ma'ana
  • I offer courses in entrepreneurship

Timeline

FOOD AND BEVERAGE MANAGING - AL IZDIHAR & AL RAFAH TRADING CO. LTD.
01.2018 - 01.2023
BUSINESS & DEVELOPMENT DEPARTMENT - BMC - Batterjee Medical College
01.2015 - 01.2017
MARKETING & ADVERTISING - CPC - Construction Products Holding Company (SBG)
01.2006 - 01.2014
KEY ACCOUNT - Fitaihi holding Group
01.2004 - 01.2005
REGIONAL MARKETING PARTNERSHIP MANAGER - ANDALUSEH GROP
- 01.2023
UNIVERSITY OF BUSINESS &TECHNOLOGY (UBT) - MASTER IN BUSINESS ADMINISTRATION,
KING ABDUL-AZIZ UNIVERSITY - BACHELOR DEGREE IN HOME ECONOMICS,

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