Hanie Laabab
Head of E-commerce - ZARA & INDITEX
Riyadh
Summary
Accomplished and result-driven e-commerce business leader with proven track record of driving business growth in fashion retail. Strategic planning and analytical skills and a demonstrated capability of establishing new projects and driving digital scalability, Adept at leading cross-functional teams to deliver the project goals. Bachelor degree at Communications and Information Engineering and Business Administration from University of Rabat and Vinci.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Head of E-commerce & Marketplace - ZARA & INDITEX
Cenomi Retail
01.2019 - Current
- Ensured the Trendyol project aligned with strategic objectives, working closely with high management to refine project goals.
- Negotiated and managed Trendyol contracts related to project deliverables.
- Developed comprehensive risk management assessment and implemented strategies to minimize blockers during Trendyol project execution.
- Established effective communication among large group of stakeholders for improved collaboration and successful Trendyol launch.
- Tailored Trendyol-Inditex B2B2C logistical solutions to vastly minimize time to consumer.
- Built Trendyol-Inditex Distribution Center with hybrid mechanism to link different selling channels with the capability of fulfilling/selling across all GCC and established fulfillment team.
- Built solutions to minimize risk of stock aging.
- Collaborated in setting Inditex launch marketing strategy in Trendyol.
- Cooperated with commercial and merch to build Inditex brands product assortment plan for Trendyol launch.
- Launched Zara and Inditex websites across multiple territories: Saudi Arabia, Armenia, Azerbaijan, Georgia and Uzbekistan.
- Designed and built e-commerce fulfillment warehouses and fulfillment stores across 5 different countries (own platforms)
- Established end-to-end E-commerce warehousing operations (own platforms).
- Built business partnership with multiple service provider to enhance service quality across multiple territories (own platforms)
- Implemented customer service providers in different regions (own platforms)
- Forming comprehensive e-commerce business plan and forecast P&L to drive cost efficiency and risk minimization.
- Building and executing a close-knit digital plan to drive growth and customer retention through cross-functional pillars.
- Establishing a balanced and accurate budget to execute on initiatives with proper funding and enrich customer experience.
- Optimizing logistic strategies to decrease cost while maximizing profits and customer satisfaction.
- Negotiating vendor contracts to secure favorable terms, ensuring profitability while maintaining strong supplier relationships.
- Working with diverse group of stakeholders to execute omnichannel experience (click and collect-online sales in brick and mortar stores-offline & online-bullet pickup).
- Constructing new digital payment methods to optimize online shopping and boost sales.
- Supporting annual media planning for digital content.
- Setting goals for marketing team to achieve the overall goals with the alignment of global organization vision.
- Developing new omni-channel services.
- Leading E-commerce P&L with plans to deliver profit and growth.
- Set up multiple marketplace B2B strategies & processes through multiple business pillars with growth plan scheme.
- Enabled Namshi- Inditex selling channel for Pull&bear and Oysho.
- Drove end-to-end Namshi-Inditex warehouse setup and workflow to maintain high speed fulfillment lead-time.
- Developed adaptive solutions to minimize brick & mortar stores inventory rotation and accelerate sales and profit across different channels.
Stock and Inventory Manager - ZARA & INDITEX
Alhokair Fashion Retail
04.2015 - 01.2019
- Collaborated with purchasing and production to maintain levels of quality and on-hand inventory.
- Enhanced inventory accuracy by conducting regular audits and implementing efficient tracking systems.
- Managed financial and commercial stock take cycles.
- Developed RFID stock take procedures.
- Enhanced multiple inventory movement processes and policies that led to stock accuracy.
- Improved and minimized shrinkage results.
- Held monthly meetings to create business plans and workshops to drive successful business.
Merchandise Manager ZARA & INDITEX
Alhokair Fashion Retail
11.2012 - 04.2015
- Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines.
- Generated reports detailing sales trends and store performances.
- Communicated with vendors regarding inventory needs.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
- Collaborated with buyers for special events and seasonal. promotions to maintain adequate product stock and drive sales.
- Reviewed order updates to identify best practices aligned with corporate goals.
- Maintained key item stock levels and wrote or expedited purchase orders.
ZARA Store Manager
Alhokair Fashion Retail
07.2012 - 11.2012
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Managed inventory control, cash control and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Education
High School Diploma -
Secondary Qualifying Moulay Mohammed Bin Abdullah
Morocco 09.2004 - 07.2007
Master of Science - Programming And Networking
Vinci-Graduate Engineering School
Morocco08-2010
Skills
Reference
Dr. Yassine Sibari
CEO - INDITEX Group
Alhokair Fashion Retail
Mobile: +971 52 624 2236
Pauric Cooney
General Manager- E-commerce
Cenomi Retails
Mobile: +966 56 996 9918
Accomplishments
- Ecommerce Achievements:
- Launched 20 websites in 4 different countries
- Developed full e-commerce system in 4 Territories (Warehousing, C&C, CX, UI/UX,..)
- Optimized conversion rate and customer acquisition quality .
- Increased Returning customers by more than 900%.
- Launched Inditex in the biggest marketplaces in MENA.
- Increased EBITDA by +150% in 1 year.
- Significantly minimized lead time to customer to be top performing in the region.
- Built Local distribution center with capability to supply to all MENA.
- Inventory Achievements:
- Decreased shrinkage by 400%.
- Designed multiple movements processes between different channels.
- Stock-take strategy and processes development.
- Managed inventory team of 40 personnel.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of E-commerce & Marketplace - ZARA & INDITEX
Cenomi Retail
01.2019 - Current
Stock and Inventory Manager - ZARA & INDITEX
Alhokair Fashion Retail
04.2015 - 01.2019
Merchandise Manager ZARA & INDITEX
Alhokair Fashion Retail
11.2012 - 04.2015
ZARA Store Manager
Alhokair Fashion Retail
07.2012 - 11.2012
High School Diploma -
Secondary Qualifying Moulay Mohammed Bin Abdullah
09.2004 - 07.2007
Master of Science - Programming And Networking
Vinci-Graduate Engineering School
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