Hanie Laabab
Head of E-commerce - ZARA & INDITEX
Riyadh
Summary
Accomplished and result-driven e-commerce business leader with proven track record of driving business growth in fashion retail. Strategic planning and analytical skills and a demonstrated capability of establishing new projects and driving digital scalability, Adept at leading cross-functional teams to deliver the project goals. Bachelor degree at Communications and Information Engineering and Business Administration from University of Rabat and Vinci.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Head of E-commerce & Marketplace - ZARA & INDITEX
Cenomi Retail
01.2019 - Current
- Ensured the Trendyol project aligned with strategic objectives, working closely with high management to refine project goals.
- Negotiated and managed Trendyol contracts related to project deliverables.
- Developed comprehensive risk management assessment and implemented strategies to minimize blockers during Trendyol project execution.
- Established effective communication among large group of stakeholders for improved collaboration and successful Trendyol launch.
- Tailored Trendyol-Inditex B2B2C logistical solutions to vastly minimize time to consumer.
- Built Trendyol-Inditex Distribution Center with hybrid mechanism to link different selling channels with the capability of fulfilling/selling across all GCC and established fulfillment team.
- Built solutions to minimize risk of stock aging.
- Collaborated in setting Inditex launch marketing strategy in Trendyol.
- Cooperated with commercial and merch to build Inditex brands product assortment plan for Trendyol launch.
- Launched Zara and Inditex websites across multiple territories: Saudi Arabia, Armenia, Azerbaijan, Georgia and Uzbekistan.
- Designed and built e-commerce fulfillment warehouses and fulfillment stores across 5 different countries (own platforms)
- Established end-to-end E-commerce warehousing operations (own platforms).
- Built business partnership with multiple service provider to enhance service quality across multiple territories (own platforms)
- Implemented customer service providers in different regions (own platforms)
- Forming comprehensive e-commerce business plan and forecast P&L to drive cost efficiency and risk minimization.
- Building and executing a close-knit digital plan to drive growth and customer retention through cross-functional pillars.
- Establishing a balanced and accurate budget to execute on initiatives with proper funding and enrich customer experience.
- Optimizing logistic strategies to decrease cost while maximizing profits and customer satisfaction.
- Negotiating vendor contracts to secure favorable terms, ensuring profitability while maintaining strong supplier relationships.
- Working with diverse group of stakeholders to execute omnichannel experience (click and collect-online sales in brick and mortar stores-offline & online-bullet pickup).
- Constructing new digital payment methods to optimize online shopping and boost sales.
- Supporting annual media planning for digital content.
- Setting goals for marketing team to achieve the overall goals with the alignment of global organization vision.
- Developing new omni-channel services.
- Leading E-commerce P&L with plans to deliver profit and growth.
- Set up multiple marketplace B2B strategies & processes through multiple business pillars with growth plan scheme.
- Enabled Namshi- Inditex selling channel for Pull&bear and Oysho.
- Drove end-to-end Namshi-Inditex warehouse setup and workflow to maintain high speed fulfillment lead-time.
- Developed adaptive solutions to minimize brick & mortar stores inventory rotation and accelerate sales and profit across different channels.
Stock and Inventory Manager - ZARA & INDITEX
Alhokair Fashion Retail
04.2015 - 01.2019
- Collaborated with purchasing and production to maintain levels of quality and on-hand inventory.
- Enhanced inventory accuracy by conducting regular audits and implementing efficient tracking systems.
- Managed financial and commercial stock take cycles.
- Developed RFID stock take procedures.
- Enhanced multiple inventory movement processes and policies that led to stock accuracy.
- Improved and minimized shrinkage results.
- Held monthly meetings to create business plans and workshops to drive successful business.
Merchandise Manager ZARA & INDITEX
Alhokair Fashion Retail
11.2012 - 04.2015
- Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines.
- Generated reports detailing sales trends and store performances.
- Communicated with vendors regarding inventory needs.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
- Collaborated with buyers for special events and seasonal. promotions to maintain adequate product stock and drive sales.
- Reviewed order updates to identify best practices aligned with corporate goals.
- Maintained key item stock levels and wrote or expedited purchase orders.
ZARA Store Manager
Alhokair Fashion Retail
07.2012 - 11.2012
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Managed inventory control, cash control and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Education
High School Diploma -
Secondary Qualifying Moulay Mohammed Bin Abdullah
Morocco 09.2004 - 07.2007
Master of Science - Programming And Networking
Vinci-Graduate Engineering School
Morocco08-2010
Skills
Leadership
Teamwork
Management
Communication
Analytical skills
Work flow planning
Analytical skills
Budgeting and forecasting
Distribution and warehousing
Inventory Management
Sales strategy development
New Business Development
Strategic Planning
Relationship Management
Reference
Dr. Yassine Sibari
CEO - INDITEX Group
Alhokair Fashion Retail
Mobile: +971 52 624 2236
Pauric Cooney
General Manager- E-commerce
Cenomi Retails
Mobile: +966 56 996 9918
Accomplishments
- Ecommerce Achievements:
- Launched 20 websites in 4 different countries
- Developed full e-commerce system in 4 Territories (Warehousing, C&C, CX, UI/UX,..)
- Optimized conversion rate and customer acquisition quality .
- Increased Returning customers by more than 900%.
- Launched Inditex in the biggest marketplaces in MENA.
- Increased EBITDA by +150% in 1 year.
- Significantly minimized lead time to customer to be top performing in the region.
- Built Local distribution center with capability to supply to all MENA.
- Inventory Achievements:
- Decreased shrinkage by 400%.
- Designed multiple movements processes between different channels.
- Stock-take strategy and processes development.
- Managed inventory team of 40 personnel.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of E-commerce & Marketplace - ZARA & INDITEX
Cenomi Retail
01.2019 - Current
Stock and Inventory Manager - ZARA & INDITEX
Alhokair Fashion Retail
04.2015 - 01.2019
Merchandise Manager ZARA & INDITEX
Alhokair Fashion Retail
11.2012 - 04.2015
ZARA Store Manager
Alhokair Fashion Retail
07.2012 - 11.2012
High School Diploma -
Secondary Qualifying Moulay Mohammed Bin Abdullah
09.2004 - 07.2007
Master of Science - Programming And Networking
Vinci-Graduate Engineering School