Hannah Khalifa Al-Bader
Qatar
Summary
Influencer Marketing Leader with extensive experience in destination marketing, influencer strategy, campaign planning, and stakeholder management. Currently leading the local influencer function at Visit Qatar, developing and executing influencer strategies that support destination awareness, major campaigns, and year-round content. Experienced in managing influencer relationships, overseeing campaigns and budgets, and collaborating across marketing, PR, social media, and digital teams. Brings a strong foundation in sports management, marketing planning, public relations, and event activations, with a proven ability to translate strategic objectives into impactful, results-driven campaigns.
Overview
2
2
Languages
1
1
Certification
10
10
years of professional experience
Work History
Local Influencer Head
Visit Qatar
03.2025 - Current
- Lead local influencer marketing strategy to enhance brand visibility and audience engagement.
- Manage partnerships with key local influencers, ensuring authentic storytelling and alignment with VQ’s brand values.
- Plan and oversee influencer campaigns, including content creation, approvals, and performance tracking.
- Collaborate with social media, PR, and digital teams to integrate influencer activations into broader marketing campaigns.
- Monitor budgets and KPIs, delivering data-driven reports and recommendations for continuous campaign optimization.
- Act as the primary liaison for influencer relations, maintaining strong partnerships and ensuring compliance with brand and legal standards.
Marketing Planning Coordinator 1st
Qatar Tourism
07.2018 - 03.2025
- Supported the development and execution of multi-channel marketing campaigns across local and international markets.
- Coordinated influencer activations for destination marketing, assisting with outreach, logistics, and campaign reporting.
- Managed social media scheduling and performance tracking, ensuring consistent audience engagement.
- Handled event logistics, including vendor coordination, budgeting, and on-site execution for tourism activations.
- Collaborated with internal and external stakeholders to align marketing initiatives with overall brand objectives.
- Prepared campaign performance reports and presented actionable insights to team members.
Public Relations Developee
Aspetar Orthopedic and Sports Medicine
11.2016 - 06.2018
- Developed and implemented strategic PR programs, enhancing brand awareness and securing significant media coverage across print, broadcast, TV, and online platforms.
- Organized internal and international events, including press conferences, promotional initiatives, and familiarization trips, ensuring seamless execution.
- Cultivated relationships with key media outlets, proactively managing media trends and pitching stories to maximize visibility.
- Authored and edited press releases, social media content, promotional materials, and managed CSR and community communication projects.
- Handled VIP protocols and visit arrangements, ensuring professionalism and adherence to organizational standards.
Education
Bachelor of Science - Sport Science - Concentration in Sport Management
Qatar University (QU)
Doha, Qatar2015
Skills
- Strategic marketing campaign planning and execution
- Social media management and performance analytics
- Influencer collaborations and destination marketing expertise
- Event planning, logistics coordination, and execution
- Public relations and media management
- Budget management and campaign optimization
- Market research and trend analysis
- Strategic communication and stakeholder engagement
- Community engagement and CSR project leadership
Volunteer Experience
Protocol Assistant – 24th IHF Men’s World Championship, 2015.
- Managed VIP protocol operations at the Lusail Multipurpose Indoor Hall.
- Oversaw ticketing, guided VIP guests, and provided venue tours.
- Addressed inquiries to ensure a smooth, welcoming experience throughout the event.
Media Service Staff – 12th FINA World Swimming Championships (25m), 2015.
- Supported media operations at the Hamad Aquatic Center.
- Worked in key areas: mix zone, printer zone, media tribune, and running zone.
- Ensured efficient distribution of event results and assisted media personnel.
- Facilitated seamless communication between zones for timely information delivery.
Media Assistant – IAAF Diamond League, 2014.
- Provided media support at Qatar Sports Club during the event.
- Assisted media personnel in designated zones and ensured timely event results delivery.
- Coordinated media operations to maintain smooth and efficient communication.
Languages
Arabic
Proficient
C2
English
Proficient
C2
Certification
Qatar Leadership Center - Rising leaders Program, current
Master Business Communication – Qatar Skills Center for Administrative Training, Qatar, 2024
Task Management – Doha Institute for Graduate Studies, Qatar, 2024
Project Management Fundamentals – Center of Continuing Education at Qatar University, Qatar, 2017
Motor Learning Course – Qatar Olympic Academy, Qatar, 2013
Basic Sports Administration (Modules 1 & 2) – Qatar Olympic Academy, Qatar, 2013
Beginner Female Coaching – Asian Handball Federation, Jordan, 2012
Seminars and Conferences
Youth Olympic Games Young Ambassador Seminar – International Olympic Committee, China, 2015
Selected as a Young Ambassador to promote the Youth Olympic Games and support athletes, both before and during the Games.
Global Perspectives on Sports and Physical Cultures – International Society for the History of Physical Education and Sports Congress, Qatar, 2014
Panelist on “Women and Sport - Cultural Diversities,” discussing challenges and solutions for Muslim women in sports.
2nd GCC Conference for Sport and Environment – Qatar Olympic Committee, Qatar, 2013
Presented on “The Contribution of Qatari Women in the Global Sports Movement” as a nominated local role model.
18th Annual Congress of the European College of Sport Science – Qatar University, Spain, 2013
Presented research on the impact of eating behavior and sedentary lifestyle on health among young Qatari women.
Youth Program of the Securing Sports Conference – International Center for Sport Security, Qatar, 2013
Nominated spokesperson for a workshop on sport security and integrity, presenting findings to the conference.
Doha Goals Forum – Aspire, Qatar, 2012
Selected for the “Student Ambassador Program” to discuss social, political, and economic incentives through sport.
Aspire 4 Sport Conference – Aspire, Qatar, 2012
Attended a panel on “Athlete Development” focusing on talent identification and athlete development in Qatar, Brazil, and Great Britain.
Accomplishments
Qatar Young Ambassador for The 2nd Summer Youth Olympic Games – China, 2014
Qatar University Sport Science Pregame Student Ambassador – Qatar, 2012
Athletes Oath, The Pan Arab Games Opening Ceremony – Qatar, 2011
Athletic Achievements
Silver Medal at the GCC Clubs Friendly Tournament – Kuwait, 2024
Gold Medal at the GCC Handball Championship – Kuwait, 2019
Gold Medal at the GCC Women’s Games – Qatar, 2017
Gold Medal at the West Asian Championship – Qatar, 2016
Silver Medal at the Qatar Women's Handball League – Qatar, 2015
Gold Medal at the 4th GCC Women’s Games – Oman, 2015
Silver Medal at the Qatar Women's Handball League – Qatar, 2014
Gold Medal at the 1st GCC Women’s Handball Championship – Kuwait, 2013
Silver Medal at the Qatar International Women's Handball Championship – Qatar, 2013
Timeline
Local Influencer Head
Visit Qatar
03.2025 - Current
Marketing Planning Coordinator 1st
Qatar Tourism
07.2018 - 03.2025
Public Relations Developee
Aspetar Orthopedic and Sports Medicine
11.2016 - 06.2018
Bachelor of Science - Sport Science - Concentration in Sport Management
Qatar University (QU)