To obtain a posion with a dynamic organizaon that will improve my knowledge and skills in the field of sales Director, product management, or projects management.
Overview
27
27
years of professional experience
Work History
Business Unit Manager - Dell Technologies
Logicom Distribution Saudi Arabia
02.2025 - Current
Business Strategy - P&L Management Own the Dell Business Unit P&L including revenue, profitability, and growth objectives.
Define and execute go-to-market strategy across Dell CSG, ISG, and Peripherals.
Develop annual and quarterly business plans with a strong focus on achieving sales and margin targets.
Sales & Target Achievement Consistently drive and achieve quarterly/annual sales targets across all Dell product lines.
Build and maintain a healthy pipeline with clear forecasting to secure target attainment.
Channel & Partner Management Manage and grow relationships with Dell Metal and Volume partners, system integrators, and enterprise accounts.
Lead partner enablement and incentive programs to accelerate sales and ensure partner target achievements.
Activate and re-activate partners to expand market reach and maximize quota attainment.
Team Leadership Lead and motivate a sales team by setting clear performance KPIs aligned with revenue targets.
Monitor performance daily/weekly, ensuring alignment with forecasts and corrective actions where needed.
Recognize and reward high achievers to drive a target-oriented culture.
Operations & Supply Chain Ensure timely stock availability to support sales target delivery.
Resolve operational bottlenecks quickly to safeguard target achievement and partner satisfaction.
Monitor aged stock and manage sell-out to avoid target dilution.
Reporting & Performance Monitoring Deliver QBRs, pipeline updates, and sales performance reports highlighting achievements vs. targets.
Track sell-in and sell-out performance to ensure alignment with both Dell’s and Logicom’s growth objectives.
Provide senior management with achievement dashboards and corrective action plans when required.
Distribution Account Manager - Egypt
MDX Solutions ME
08.2021 - 12.2024
Manage and develop existing and new Fujitsu distribution and channel business in Egypt.
Create the forecast and advise on the product portfolio.
Managing and ensuring execution business plans and target achieving.
Implement Core Business development program including training, Incentive programs and acquisition plans.
Manage and develop relations with important customers and partners across the country.
Manage end customers: private sectors and government (healthcare, constructions, education, oil and gas sector).
Design and implement marketing plans and Campaigns.
Create the annual sales plan.
Decide and follow up the distributors target achievement.
Focus on market breadth and depth.
Support the distributors on the sellout to channel partners.
Follow up distributors stock on a weekly basis through the 'PSI' report.
Manage the sell in and sellout.
Sales Manager
Effective Vision FZE
08.2016 - 07.2021
Create sales plans for channel market across UAE, KSA, Egypt and rest of gulf resellers.
Create the forecast and manage the product portfolio.
Create marketing activities for channel partners.
Follow up target achievement with the resellers, and SMB partners.
Manage and develop relations with the channel partners.
Work on B2B deals with the resellers and end customers.
Manage the sales team and follow up the target achievement.
Review the achievement on a quarterly basis and take the needed actions to align with the market changes.
Distribution Manager 'Middle East'
Fujitsu Technology Solutions
11.2014 - 06.2016
Manage and develop existing and new Fujitsu distribution and channel business in the Middle East.
Create the forecast and advise on the product portfolio.
Managing and ensuring execution business plans and target achieving.
Implement Core Business development program including training, Incentive programs and acquisition plans.
Manage and develop relations with important distributors and channel partners across Middle East.
Design and implement marketing plans and campaigns with marketing team on a quarterly basis.
Create the annual sales plan.
Decide and follow up the distributors target achievement.
Focus on market breadth and depth.
Support the distributors on the sellout to channel partners.
Follow up distributors stock on a weekly basis through the 'PSI' report.
Manage the sell in and sellout.
Regional Sales Director UAE, Rest of Gulf, Egypt & Levant
BDL Gulf FZCO
06.2009 - 10.2014
Company Overview: Dubai
Strategic Planning for annual Products volume and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Setting up sales objectives and sales forecast along with assigning annual sales quotas for territories.
Projecting expected sales volume and profit for existing and new products.
Implement national and regional sales programs by developing field sales plans.
Have maintained sales volume, product mix, and selling prices by monitoring the trends changing, economic indicators, and competitors.
Adjusting selling prices by monitoring costs, competition, supply, and demand.
Complete national sales operational requirements by scheduling and assigning employees.
Following up on work results.
Maintain national sales staff by recruiting, selecting, orienting, and training the sales teams.
Have maintained professional and technical knowledge by attending educational workshops and reviewing professional publications.
Establishing personal networks, participating in professional societies.
Dubai
Product Manager
BDL Computer Co.
02.2005 - 06.2009
Company Overview: Riyadh
Handling the relationship with the vendors.
Managing the entire product line life cycle from strategic planning to tactical activities.
Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and noncustomers.
Driving a solution set across development teams (primarily development/engineering, and marketing communications) through market requirements, product contract, and positioning.
Develop and implement a company-wide go-to-market plan, working with all departments to execute.
Analyzing potential partners relationship for the product.
Supporting marketing, sales team through leading the development and maintenance of various technical marketing collateral including application notes, product notes, user guides, field training presentations, online marketing content and demos.
Developing hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.
Performing product demonstrations at trade shows, online seminars, and other events.
Riyadh
Sales Manager
Madaen Aljazeera Co. 'MJC'
06.2003 - 12.2004
Company Overview: Riyadh
Supervise, motivate, and monitor team performance.
Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
Maintain contact with all clients in the market area to ensure high levels of client satisfaction.
Responsible for the performance and development of the Account Executives.
Riyadh
Sales Executive
Falik Computer
06.2001 - 05.2003
Company Overview: Riyadh
Gained a good knowledge in IT technical support.
Maintain and develop relationship with existing customers via meetings, telephone calls and emails.
Visit potential customers to prospect for new business.
Acquire a clear understanding of customers' businesses and requirements.
Riyadh
Project Manager
Teba Computer Company
08.1998 - 04.2001
Company Overview: Cairo
Worked on multiple government projects.
Supplied all kind of hardware and software applications.
Supervised and managed all showrooms purchase needs of hardware and software supplies.
Cairo
Education
MBA -
Internaonal Business Academy of Switzerland (IBAS)
Bachelor's degree -
College of Arts, Cairo University
Skills
Fluent in spoken and written English and Arabic
Work well in a high-pressure environment
Well organized and efficient
Skilled at organizing complex projects and delegating tasks
Self-motivated and assertive
Self-starting and goal oriented
Quickly learn procedures and methods
Highly imaginative with many innovative ideas
Demonstrate competence and poise in professional and social settings
Demonstrate effective leadership skills
Proven ability to consistently meet deadlines
Able to work effectively with clients
Capable of handling multiple projects concurrently
Committed to assisting others
Work within a set budget and meet or exceed expectations
Languages
English
Personal Information
Title: Sales Director
Nationality: Egyptian
Marital Status: Married
Timeline
Business Unit Manager - Dell Technologies
Logicom Distribution Saudi Arabia
02.2025 - Current
Distribution Account Manager - Egypt
MDX Solutions ME
08.2021 - 12.2024
Sales Manager
Effective Vision FZE
08.2016 - 07.2021
Distribution Manager 'Middle East'
Fujitsu Technology Solutions
11.2014 - 06.2016
Regional Sales Director UAE, Rest of Gulf, Egypt & Levant
BDL Gulf FZCO
06.2009 - 10.2014
Product Manager
BDL Computer Co.
02.2005 - 06.2009
Sales Manager
Madaen Aljazeera Co. 'MJC'
06.2003 - 12.2004
Sales Executive
Falik Computer
06.2001 - 05.2003
Project Manager
Teba Computer Company
08.1998 - 04.2001
Bachelor's degree -
College of Arts, Cairo University
MBA -
Internaonal Business Academy of Switzerland (IBAS)