HASAN AL-HASHEM
Riyadh,Saudi Arabia
Summary
Accomplished marketing professional with extensive expertise in brand strategy and positioning, marketing communications, and digital marketing. Proven track record in developing brand identities, managing omnichannel campaigns, and executing integrated marketing communications. Skilled in audience and market research, competitor benchmarking, and customer behaviour analysis. Adept at brand auditing, performance measurement, and utilising tools such as Google Analytics, Meta Ads Manager, and Adobe Creative Suite. Experienced in healthcare marketing, listed-company communications, IPO marketing support, and CX strategy. Strong leadership capabilities with a focus on creative direction, agency management, budget management, and ROI optimisation.
Overview
2
2
Languages
1
1
Certification
20
20
years of professional experience
Work history
Director, Corporate Marketing
SMC Healthcare
Riyadh, Saudi Arabia
2023.09 - Current
- Defined brand values, tone of voice, and visual identity across rebrand touchpoints.
- Translated corporate objectives into integrated plans across paid digital, organic, OOH, and print.
- Led omnichannel launch campaign for operating theatre and diagnostic imaging service lines.
- Managed negotiations with clients to secure profitable contracts.
- Instituted cost control measures, mitigated financial risk.
- Fostered a positive work environment, increased employee morale.
- Implemented operational changes for improved efficiency.
- Introduced new marketing campaigns, boosted brand image.
- Conducted strategic planning sessions to drive corporate objectives.
- Led team to streamline operations by implementing new strategies.
- Identified new business opportunities through diligent market analysis.
- Established metrics to measure the success of various marketing initiatives.
- Managed budgets effectively whilst maintaining high performance in marketing projects.
- Directed the creation of innovative marketing materials, enhancing consumer engagement.
- Analysed competitor activity regularly to stay ahead in the market place.
Marketing Communications Consultant
Dialectica
London, United Kingdom
2023.07 - Current
- Advised international healthcare clients on GCC market entry and brand positioning choices.
- Mapped competitor landscape and tracked customer behaviour for strategic decisions.
- Produced briefs with multi-million-dollar implications to guide cross-border market moves.
Senior Marketing Consultant
Mediclinic Middle East
Jeddah, Saudi Arabia
2023.02 - 2023.07
- Led pre-opening marketing commissioning for multiple Mediclinic facilities in KSA.
- Built brand presence from launch and supported year-1 patient volume targets.
- Coordinated commissioning steps to align marketing delivery with operational readiness.
Director of Marketing & Public Relations
Care Health
Riyadh, Saudi Arabia
2022.01 - 2023.01
- Rebranded care health by defining brand values, tone, and visuals.
- Executed an integrated marketing communications plan across digital, social, PR, and print.
- Coordinated launch for new operating theatre and diagnostic imaging using analytics.
- Negotiated and activated Alnaser FC sponsorship to drive impressions and earned media.
Marketing & Business Development Consultant
Al Safwa Hospital
Riyadh, Saudi Arabia
2021.01 - 2021.12
- Audited brand messaging and visual identity to propose positioning refresh recommendations.
- Built audience and competitor research framework to uncover new business opportunities.
- Managed campaign production with creative partners to strengthen market presence and engagement.
- Generated new business opportunities by building and maintaining client relationships.
Marketing & Public Relations Manager
Saudi German Health
Damman, Saudi Arabia
2019.07 - 2020.12
- Coordinated pre-opening marketing and PR commissioning for SGH-Dammam ahead of launch.
- Planned omnichannel communications across digital, social PR, and OOH channels.
- Directed creative agencies and internal teams to produce on-brand assets.
Brand Marketing Consultant
Almoosa Health Group
Al-Ahsa, Saudi Arabia
2015.10 - 2019.06
- Led brand strategy and creative direction across Almoosa Hospital network daily actions.
- .Defined positioning to keep brand consistency across every patient touchpoint daily.
- .Coordinated integrated internal branding programmes aligning staff with brand values effectively.
Advertising & Brand Officer
Mohammad Dossary Hospital
Al Khobar, Saudi Arabia
2012.10 - 2015.09
- Achieved stronger brand visibility by optimizing campaign reach through coordinated execution.
Creative Director
Leo Burnett
Manama, Bahrain
2010.05 - 2012.06
- Managed multidisciplinary creative team, coordinating designers, copywriters, and art directors for pitches.
- Collaborated with cross-functional teams for synchronised project execution.
- Cultivated relationships with clients, securing repeat business through superior service delivery.
- Streamlined workflow processes, enhancing overall productivity levels.
Senior Graphic Designer
B – Design, Communication & Marketing Studios
Amman, Jordan
2006.10 - 2009.12
- Designed brand identity systems, marketing collateral, and campaign assets for regional clients.
- Created graphics for client websites to improve user experience and usability.
- Led junior designers, building collaboration and increasing daily creativity across projects.
- Enhanced brand identity for clients with creative and unique visual designs.
- Produced visually compelling presentations for corporate meetings, impressing clients and stakeholders alike.
Education
Bachelor's Degree - Graphic Communications
Al Ahliyya Amman University
Amman, Jordan /2005 - /2009
Professional Certificate - Brand Management
University of London
Londan, United KingdomProfessional Certificate - Healthcare Management
University of Michigan
United StatesSkills
- Brand strategy and positioning
- Marketing communications
- Research and analytics
- Measurement and auditing
- Digital marketing and PR
- Internal brand alignment
- Leadership and operations
- Domain expertise in healthcare marketing
- Tools and platforms proficiency
- Vendor negotiation
- Budget forecasting
Certification
- DMI PRO — Certified Digital Marketing Professional, Digital Marketing Institute
- Generative AI and Its Impact on Everyday Business — LEORON Institute
- Healthcare Administration Excellence: Skills for Success — Alison
- Effective Leadership Skills and Strategies — Alison
- PMP — Project Management Professional
LANGUAGES
Arabic: Native
English: Professional Working Proficiency
AWARDS & RECOGNITION
Gold Winner — Best Healthcare Branding Transformation, Global Brand Awards (London), Gold Winner — Re-Branding Campaign, MarCom Awards (USA), Gold Winner — Pioneer Marketing Awards (Riyadh), 1st Place — Patient Experience Initiative Awards (Riyadh), 1st Place — Best Visual Identity in Healthcare, Transform Awards MEA (Dubai), Guinness World Record — Led Public Awareness Initiative (Al-Ahsa), Judge — MENA Effie Awards 2025, Judge — CX Awards 2023 and 2024
Affiliations
- Chartered Institute of Public Relations (CIPR)
- Chartered Institute of Marketing (CIM) — Member
- American Marketing Association (AMA)
- CMO Council
- Society for Health Care Strategy & Market Development (SHSMD)
Timeline
Director, Corporate Marketing
SMC Healthcare
2023.09 - Current
Marketing Communications Consultant
Dialectica
2023.07 - Current
Senior Marketing Consultant
Mediclinic Middle East
2023.02 - 2023.07
Director of Marketing & Public Relations
Care Health
2022.01 - 2023.01
Marketing & Business Development Consultant
Al Safwa Hospital
2021.01 - 2021.12
Marketing & Public Relations Manager
Saudi German Health
2019.07 - 2020.12
Brand Marketing Consultant
Almoosa Health Group
2015.10 - 2019.06
Advertising & Brand Officer
Mohammad Dossary Hospital
2012.10 - 2015.09
Creative Director
Leo Burnett
2010.05 - 2012.06
Senior Graphic Designer
B – Design, Communication & Marketing Studios
2006.10 - 2009.12
Bachelor's Degree - Graphic Communications
Al Ahliyya Amman University
/2005 - /2009
Professional Certificate - Brand Management
University of London
Professional Certificate - Healthcare Management
University of Michigan