HASAN ALAWI AL KAFF
Summary
Highly skilled professional with extensive experience in multinational environments. Demonstrates exceptional abilities in supplier negotiation, product sourcing, and import planning. Adept at assortment definition, margin management, and promotional planning. Proven track record in team supervision, sales forecasting, and budget management. Strong communication skills and leadership qualities foster effective customer engagement and team building. Known for being hardworking, energetic, and calm under pressure with excellent problem-solving capabilities. Fluent in English and an excellent user of computers.
Overview
35
35
years of professional experience
Work history
Head of Fresh Food category
Alraya Markets
06.2022 - 07.2025
- Responsible about Sourcing Locally and Globally for products and range can add value to the stores-
- Define assortment by region
- Negotiation with suppliers for BDA, range, assortment and CP
- Making plan of import for items according to the season around the world for whole year and ensure availability of items all the time with best price and quality.
- Managing the department in achieving our budget in turnover, rebate and other benefits
- Promo plans for the whole year
- Following planogram, Mandatory for all sections
- Increasing customer penetration by giving good promotion, Service and range
- Building good team with team spirit
Store General Manager
SAUDI HYPER MARKET (CARREFOUR)
06.2019 - 03.2022
- Responsible about store in term of Staff (150 Employees), sales, Margin and TCM, (Staff cost, OPEX
- Knowing store organization, understanding commercial concepts
- Knowing local labor laws. Follow up with Municipality, Civil defense, MOC, MOH and all government sectors
- Daily follow up for the display, Hygiene, Plano Gram and Promotions
Head of Merchandise - Fresh Food
SAUDI HYPER MARKET (CARREFOUR)
01.2008 - 06.2019
- Responsible for Sourcing Locally and Globally for products and range can add value to the stores
- Negotiation with suppliers for BDA, range, assortment and CP
- Making plan of import for items according to the season around the world for whole year and ensure availability of items all the time with best price and quality.
- Managing the department in achieving our budget in turnover, rebate and other benefits
- Promo plans internally and national.
- Following planogram, Mandatory for all sections
- Increasing customer penetration by giving good promotion, Service and range
- Building good team with team spirit
Assistant Merchandise Manager - Fresh Food
SAUDI HYPER MARKET (CARREFOUR)
05.2004 - 12.2007
- Responsible for sourcing of suppliers for all fresh food sections (Dairy, Delicatessen, Butchery, Fishery, F& V and Bakery) locally and over seas
- Negotiation with suppliers in getting the maximum benefits of Department
- Doing all the promotions to help in achieving the budget of sales and margin
- Helping in making the Plano grams for all sections.
Perishable Depts. Consultant
Al OTHAIM Supermarket
12.2003 - 03.2004
- Working as consultant for the whole Produce and meat Departments from Buying.
- Displaying, margins, layout, profit, promotion, supply chain, receiving …. ETC
Produce Business Manager
SAVOLA Group. Retail Division (Azizia Panda Stores)
08.1996 - 09.2003
- Responsible for the entire dept. from buying, pricing and Merchandising
- Contacting all the farms and suppliers locally and overseas.
- Making import plan around the world for basic and strategic items to get the cheapest and best quality all the time
- Responsible for the sales and the margin of the department.
- Helping in training the stores staff.
Sales Manager
KHALIDIA Farms
03.1994 - 07.1996
- Company Overview: One of the biggest farms in Saudi Arabia, growing fruits, vegetables, Flowers, plants, Quails and Sheep
- Looking after all sales activities in the company
- Establishing new clients in the local markets & abroad.
- Achieving the company target in sales and profit.
- One of the biggest farms in Saudi Arabia, growing fruits, vegetables, Flowers, plants, Quails and Sheep
Produce and Meat Manager
Panda United Inc.
10.1987 - 02.1994
- Responsible for whole dept. from buying, pricing and merchandising.
- Contacting all the farms and suppliers locally and overseas.
- Responsible for the sales and margin of the sections
- Market survey and range
Education
P.A - accounting and administration Science
King Saud university
Skills
- Hardworking
- Energetic
- Multi task
- Broad business
- Experience
- Worked in multinational
- Environment
- Fluent in English
- Excellent user of computer
- Supplier negotiation
- Product sourcing
- Import planning
- Assortment definition
- Margin management
- Promotional planning
- Team supervision
- Sales forecasting
- Budget management
- Customer engagement
- Team building
- Calm under pressure
- Problem-solving
- Communication skills
- Leadership
Personal Information
- Family Status: Married
- Date of birth: 04/30/66
- Nationality: Yemeni
Custom
Varies courses in category management, communication and presentation
Languages
English
Advanced (C1)
Arabic
Proficient (C2)
Affiliations
- Football and volley ball
Accomplishments
Thanking certificate from Chamber of commerce
Timeline
Head of Fresh Food category
Alraya Markets
06.2022 - 07.2025
Store General Manager
SAUDI HYPER MARKET (CARREFOUR)
06.2019 - 03.2022
Head of Merchandise - Fresh Food
SAUDI HYPER MARKET (CARREFOUR)
01.2008 - 06.2019
Assistant Merchandise Manager - Fresh Food
SAUDI HYPER MARKET (CARREFOUR)
05.2004 - 12.2007
Perishable Depts. Consultant
Al OTHAIM Supermarket
12.2003 - 03.2004
Produce Business Manager
SAVOLA Group. Retail Division (Azizia Panda Stores)
08.1996 - 09.2003
Sales Manager
KHALIDIA Farms
03.1994 - 07.1996
Produce and Meat Manager
Panda United Inc.
10.1987 - 02.1994
P.A - accounting and administration Science
King Saud university
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