Hasan Kuntar

• Developed the market strategy for the company, outlined the finest analysis of the market, competitiveness position, the approach to avoid head-to-head competition.
• Collaborated with sales and estimation teams and the internal departments to evaluate costs against expected market price and set structures to achieve profit targets with a system of value-based pricing.
• Monitored customer needs, buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 37% in sales.
• Implemented, executed and strategically expanded business channel partnerships and program initiatives.
• Worked close with factory management and directors to setup new factory in western region, with complete study of the location, budget, costs and market needs.
• Conducted strategic sales training for all incoming sales forces; recruited and coached new sales engineers to become best sellers.
• Led the team to obtain approvals of products as vendor in major specifiers same like Red sea development, Neom City, King Abdulaziz Road, and Qadiyah projects.

Some of Achievements:

Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 23% in sales although of the impact of lockdown of COVID-19.

• Signed a contract with Bin Ladin Group for Al Haram Expansion project with value of SAR 10 Mn.
• Sales orders secured with Al Majal Al Arabi group for Red Sea Development project the first building in a mega project with value of SAR 3 Mn.
• Sales orders secured with Nesma Partner for Al Jawhara Mall with value of SAR 6 Mn.
• Sales orders with Al Bawani's subcontractors for King Salman Air Base and King Faisal Air Academy with value about SAR 4 Mn.
• Sales orders with Shaker Group for Neom City project with value of SAR 2.5 Mn.

• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Created reports and presentations detailing business development to the factory management and board of directors.
• Generated new business with marketing initiatives and strategic plans.
• Collaborated with company departments to develop new strategies to improve products and capitalize on emerging customer and market trends.
• Consistently exceeded quotas through penetration of new accounts.
• Streamlined operations by delivering recommendations for knowledge-base processes and procedures.
• Performed research to uncover potential target areas, markets and industries.
• Kept meticulous client notes in Focus software customer relationship management application.
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• Completed and submitted monthly and yearly reports to support executive decision making.
• Grew sales numbers by 40% through skilled sales support for new and existing customers.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Implemented marketing strategies for stand-alone, fully integrated ATAI company, providing solutions to meet industry demands.
• A long Term Agreement was signed with one of major hospitals contractor International Hospital Contracting Company "IHCC" to serve all their projects in KSA.

• Developed customer relationships within assigned territory, gaining an understanding of clients' requirements technically and commercially to proactively identify solutions to meet their needs within stipulated business objectives.
• Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
• Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
• Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
• Developed productive collaboration with clients to create and promote new Fire Resistance Duct products, bringing in an additional SAR 17 Mn per year in revenue. While the total revenue was SAR 53 Mn.
• Expanded market share 52% in 2017 by increasing sales and signed a contract with FCC Industries Contractor in Riyadh metro project.
• Achieved sales contracts in Riyadh Metro project lines 1,2,3,4,5,6 that exceeded SAR 80 Mn. Against total revenue SAR 53 Mn per year.
• Obtained approvals in vendor lists with consultants for ATAI’s Products in many mega projects such as Riyadh Metro, ARAMCO, and many government entities.

• Built relationships through exceptional client service delivery and maintained productive networks to support business development.
• Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.
• Prospected and close deals for new sales by identifying, targeting, and promoting the company’s product to the market; engaged in cold calls, direct marketing, build relationships, current book of business, and existing network contacts.
• Penetrated and developed the market by preparing winning bids, analyzing costs and sales, and evaluating client quotations, playing a key role in increasing market share by 26%.
• Designed and delivered technical presentations to customers and consultants demonstrating how the products and services meet their needs.
• Demonstrated respect, friendliness and willingness to help wherever needed.

• Prepared cost estimates and bid documents by studying customer requirements and consulting with factory manager.
• Provided sales forecasts for product sales opportunities within assigned accounts.
• Submitted booking forecasts, monthly highlights and CRM entries.
• Recommended changes, improvements or enhancements in products to product development team based on customer feedback.
• Analyzed market trends, competitor performance and product strengths.
• Attended trade shows in Qatar and UAE and seminars to promote products and network with industry contacts.
• Captured opportunities for additional sales during the entry to the Saudi market by identifying new clients and rollout with existing accounts.

• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Resolved conflicts and negotiated mutually beneficial agreements between parties.
• Managed the supply chain and ensured the purchase of spare parts and project requirements for water pumps and water treatment devices.
• Developed and maintained courteous and effective working relationships.
• Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
• Prepared a variety of different written communications, reports and documents to ensure smooth operations.

• Created engineering documentation for manufacturing processes, equipment specifications and change notices.
• Decreased in-house production issues by establishing and coordinating outsourcing requirements and processes.
• Supervised entire production process and prepared proper documentation for dispatch.
• Practiced lean principles, which led to improvements in workflow and quality and waste reduction.
• Performed regular production studies and machine analysis to identify any quality and process problems.