Hashim Albazzaz

Business Systems Analysis & Design
Gained experience in evaluating business processes and designing efficient information systems using the Systems Development Life Cycle (SDLC) and modeling tools such as BPMN and DFDs.

Business Data Management
Developed skills in relational database design, SQL, and ERD modeling. Studied the complete database lifecycle, including conceptual, logical, and physical design, as well as data administration and integrity.

Digital Marketing
Explored the strategic use of digital media platforms (e.g., social media, websites, email, mobile) to create value and engage customers. Covered consumer behavior, segmentation, positioning, and the use of owned, earned, and paid media.

Logistics and Transportation Management
Studied the movement of materials and information across the supply chain. Topics included lean logistics, inventory strategy, ERP systems, transportation, warehousing, and performance evaluation.

Supply Chain Management
Focused on supply chain strategy, sourcing, distribution, sustainability, and global operations.

• Conducted SEO analysis using Ubersuggest, identifying keyword opportunities and website performance issues to support SPICONX’s online visibility.
• Evaluated social media performance using Rival IQ; benchmarked against competitors to identify engagement gaps and growth opportunities.
• Reviewed Google Analytics data to assess user behavior, traffic sources, and content interaction; summarized findings to guide web improvement strategies.
• Collaborated with IT to communicate website issues and suggest actionable SEO and content structure enhancements.
• Supported the creation of BPMN workflow diagrams to streamline the event planning process and improve internal coordination.
• Gained exposure to integrated digital tools through Odoo ERP, enhancing understanding of marketing automation and CRM features.