Summary
Overview
Work history
Education
Skills
Languages
Certification
Timeline
BusinessAnalyst
Hassan Rabah

Hassan Rabah

Riyadh,Saudi Arabia

Summary

Highly motivated , 14 years of experience in successful implementation of strategic initiatives to drive profitability and sales.

Customer-orientated, strategic-thinking sales professional with over 14 years of experience in facilitating relationships, developing partnerships, maintaining top accounts and amplifying profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions. Tactical team builder seeking to leverage background into Sales role with dynamic organization.

Overview

15
15
years of professional experience
1
1
year of post-secondary education

Work history

Regional Sales Manager Center & East region

Food & Fine manufacturing company (Sunbulah)
Center & East , Riyadh Region
10.2022 - Current
  • Received annual award for outstanding sales achievements across Center and East region .
  • Rotated frozen food items.
  • Analyzed sales data and developed E-commerce strategy that led to double digit revenue growth across the region.
  • Set and monitored sales targets for the region , identifying needs for strategy adjustments to achieve set goals.
  • Developed an automated sales reporting system that decreased monthly reporting time per salesperson and give more focus for field work .
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Created and directed sales team training and development programmes.
  • Interfaced with customers, determined needs, provided recommendations and up-sold services.
  • Generated company growth through market expansion and sales.
  • Analysed sales to identify top-performing products.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Provided trustworthy feedback and after-sales support to maximize customer lifetime value.
  • Created conference and event business plans, motivating and encouraging contribution from sales team.
  • Carried out sales visits to current and prospective customers.
  • Identify our major appropriate prospective channel and
  • Organize the numeric and weighted distributions across channel and customers .. ( ensure better coverage and availability of the company products ).
  • MBR & DMR Meeting with all function to review the sales forecast performance
  • Execution Machine ( GTM …. People capability – Execution excellent – Instore Experience – Brand Ambassadors … ).

Regional Sales Manager

Food & Fine manufacturing company (Sunbulah)
Riyadh, Riyadh Region
01.2019 - 09.2022
  • Monitored the budget within established budget.
  • Generated accurate summaries and YoY growth percentage for accounts.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Identified and qualified new sales prospects to continually meet targets.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Established and maintained stringent quality standards in collection care.
  • Managed collections of artefacts using contemporary best practices.
  • Increased operational output by analysing productions, staff efficiency and data to create improved production plans.
  • Monitored Products processes , ensuring to stayed in-line with forecasts, managing change when necessary.
  • Supervised Monthly analysis of sales trends in comparison to forecasts, managing change when sales did not match targets.
  • Adjusted inventory levels to keep obsolescence and cost low.
  • Conveyed personality on stage to offer relatable performance, driving audience connection and engagement.

Regional Modern trade manager Center & east region

Food and Fine manufacturing company (Sunbulah)
Center & East region, Center & East
11.2015 - 12.2018
  • Oversaw business staffing and training, building successful, customer-focused team.
  • Determined strategic direction of organization based on industry knowledge and market research.
  • Maintained detailed and current records of inventory, personnel activities and business finances.
  • Formulated marketing and advertising strategies for continuous business growth.
  • Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
  • Directed retail operations, scrutinizing and improving existing processes to boost efficiency.
  • Established clear budgets with sound controls to keep business operating with optimum finances.
  • Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
  • Created seasonal sales plans with varying stock and promotional strategies.
  • Enforced service standards to maintain establishment reputation for excellence.
  • Compared supplier risks to make balanced, strategic purchasing choices.
  • Negotiated buying conditions and BDA to secure lucrative deals.

Key Account Manager

Kimberly Clark
Riyadh, Riyadh Region
10.2014 - 10.2015
  • Drove business growth within specified sales territories through strategic and tactical solution implementation.
  • Monitored commercial performance of full portfolio, scheduling consistent follow-ups with each account.
  • Cultivated and sustained critical partnerships with Retails to support consistent satisfaction.
  • Developed and implemented marketing strategies and activities, directly increasing sales .
  • Reviewed established objectives and action plans on monthly basis to verify alignment with Retails needs.
  • Communicated new products and services to drive customer interest and boost sales.
  • Identified expansion opportunities, developing existing product ranges and increasing stockists to drive sales.
  • Employed exceptional rapport-building skills to nurture key relationships.
  • Formulated and implemented successful account strategies to drive continuous improvement, profitability and growth.
  • Kept personal development and mandatory training up-to-date, requesting additional training as required for enhanced care provisions.
  • Analyzed customer feedback and developed new techniques to support retention.
  • Achieve Top & Bottom number
  • Problem-solving abilities “Discover and fix problems arising between our sales personnel and clients “.
  • Collaboration with Marketing and trade marketing Departments in recommending and executing Marketing initiative.
  • Arrange with sales force team the annual objective and evaluate the same on quarterly bases

Key Account Sales Supervisor

Kimberly Clark
Jeddah, West Region
09.2010 - 09.2014
  • Collaborated with sales team to onboard and Fix Panda Base .
  • Communicated new products and services to drive customer interest and boost sales.
  • Assessed and interpreted market information to anticipate and respond to trends.
  • Analysed market and competitor research to identify customer prospects.
  • Crafted detailed sales reports, outlining key metrics to enhance strategic business decision-making.
  • Supported proposal development and implemented contractual agreements.
  • Formulated and implemented successful account strategies to drive continuous improvement, profitability and growth.
  • Identified new prospects and executed cold calls to grow and develop pipeline.
  • Drove business growth within specified sales territories through strategic and tactical solution implementation.
  • Employed exceptional rapport-building skills to nurture key relationships.
  • Monitored commercial performance of full portfolio, scheduling consistent follow-ups with each account.
  • Coordinate work with our employees in relation to customers’ requirement to ensure proper achievement.

Retail Sales Representative

Kimberly Clark
Dammam, Eastern Province
12.2008 - 08.2010
  • Recommended merchandise based on exact customer needs, improving sales conversion rates.
  • Listened to customer needs and preferences to provide targeted advice, increasing sales opportunities.
  • Prepared products for sales floor, steaming and presenting items immaculately for appealing displays.
  • Assisted customers with product selection and sales, recommending items to increase transaction value.
  • Monitored display stock levels, replenishing for consistently well-stocked sales floor.
  • Analysed sales to identify top-performing products.
  • Guaranteed high levels of customer satisfaction through product knowledge and attentive service.
  • Updated product labelling and pricing to reflect discounts and offers.
  • Resolved customer complaints and process issues with proactive problem-solving skills.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Maintained orderly store to provide customers with pleasant shopping experience.
  • Organised displays to promote inventory and encourage customer purchases.
  • Prepared invoices for customers with large orders or special sales types.
  • Demonstrated product usage and features to customers.
  • Engaged customers to enhance in-store experience and provide outstanding customer service.

Education

accountant bachelors - University institute Of KNAM /Lebanon

KNAM Institute
lebanon
09.2006 - 07.2007

Skills

  • Excel proficiency
  • Profit planning
  • Channel sales strategy
  • Market strategy
  • Business development
  • Communication and engagement techniques
  • Rapport and relationship building
  • Sales process
  • Market intelligence
  • Sales and market development
  • Profit and revenue-generating strategies
  • Key account development
  • Excellent communication skills
  • Sales office management
  • Continuous improvements
  • Operational effectiveness within a retail – Ws & VS environment, working cross divisionally per channels
  • GPTW environment within the Team ( Team Building Activity … )
  • Developing and implementing high profile business procedures and activities successfully( sales performance vs Highly follow up with the sales force,planogram and SOS implementation , MSL , OSA, Destribution – Productivity & coverage )

Languages

English
Fluent
Arabic
Native
French
Intermediate

Certification

· My upgrading reference my achievement & leader sheep .

· Receive Certification of Achievement by Olayan Kimberly Clark KSA 2010.

· Awarded by Apex Award Kimbelry Clark Inetrnational (EMEA) in London due to my Hard Work and dedication to my Work Field Across GCC ( Best Achievment ) 2011 .

· Awarded as a Role Model Employee for Kimberly Clarck Globaly for the Year 2012 in USA /Dallas .

· Award as top talent people KSA wise for the year 2013

· Award as top talent people KSA wise for the year 2014

· Award from Sunbulah East Team for the year 2016

· Award from Sunbulah Center Team for the Year 2016

· Appreciation & Recognition from CEO & Sales Director of Sunbulah Group for 2016 Achievement

· Appreciation and Recongnition from CEO & Sales Director of Sunbulah Group for 2017 Achievement

· Appreciation and Recongnition from CEO & Sales Director of Sunbulah Group for 2018 Achievement

· Appreciation and Recongnition from CEO & Sales Director of Sunbulah Group for 2019 Achievement best Region/ KSA

Timeline

Regional Sales Manager Center & East region

Food & Fine manufacturing company (Sunbulah)
10.2022 - Current

Regional Sales Manager

Food & Fine manufacturing company (Sunbulah)
01.2019 - 09.2022

Regional Modern trade manager Center & east region

Food and Fine manufacturing company (Sunbulah)
11.2015 - 12.2018

Key Account Manager

Kimberly Clark
10.2014 - 10.2015

Key Account Sales Supervisor

Kimberly Clark
09.2010 - 09.2014

Retail Sales Representative

Kimberly Clark
12.2008 - 08.2010

accountant bachelors - University institute Of KNAM /Lebanon

KNAM Institute
09.2006 - 07.2007

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Hassan Rabah