Hatoun AlEssa

• Provided strategy, marketing, and project management support on project basis for small and mid-sized businesses.
• Supported go-to-market planning, campaign roadmaps, and performance tracking in collaboration with leadership teams.
• Conducted market and competitor analysis to support strategic decision-making.
• Balanced project-based consulting alongside an Executive MBA, strengthening strategic and analytical capabilities.

• Managed product development lifecycle from concept and prototyping to mass production.
• Coordinated sales, marketing, and operations to deliver successful product launches.
• Conducted market and competitor analysis to strengthen go-to-market strategies.
• Delivered projects on time, within approved budgets and quality standards, working closely with stakeholders to ensure technical and business alignment.

• Led digital advertising, brand, and seasonal marketing campaigns to increase customer engagement and support revenue growth.
• Developed and implemented an SEO strategy, achieving #1 ranking within 3 months for priority keywords.
• Built KPI dashboards using Google Analytics to optimize website and app performance.
• Produced bilingual (Arabic & English) content across digital platforms.
• Planned and executed seasonal offers and marketing promotions, coordinating closely with sales and customer-facing teams.
• Managed and coordinated the marketing booth for the physical showroom, supporting brand visibility and walk-in traffic.

Led market research tasks and customer satisfaction KPI analysis for executive and end-of-year reporting.