Haya Bin Taleb
Riyadh,Saudi Arabia
Summary
I specialize in social media, with a focus on driving brand awareness and sustainable growth across multiple platforms. My strengths include developing engaging campaigns and establishing a strong social media presence. I stay up-to-date on the latest social trends and use my communication and relationship-building skills to organize successful events. My ultimate goal is to provide optimal exposure and results, guiding marketing strategies with my insights and recommendations. I am committed to achieving client success and highly motivated to leverage my skills to meet their needs.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Social Media Specialist
Ways Marketing Solutions
Riyadh, Saudi Arabia
01.2023 - Current
- Develop and create effective digital media strategies and create a media plan for publishing.
- Planned and schedule social media content, collaborating with writers and designers to ensure high-quality content.
- Review and approve social media content to maintain accuracy and quality standards.
- I stay informed on social trends and use tools like Google Analytics, Sprot, and Talkwalker to analyze data and track campaign performance.
- Translate social media content between Arabic and English languages.
- Create engaging and shareable social media content, while also crafting creative and compelling content for all platforms.
- Optimize the use of client account features on social media platforms to enhance engagement.
- Monitor social media platforms for real-time updates, promptly respond to comments and messages, and keep up with the latest trends and technologies.
- Analyze social media performance metrics, making necessary adjustments and improvements to strategies.
- Generate comprehensive social media reports to track performance and identify areas for improvement.
- Evaluate the success of social media campaigns, using data to inform future strategies.
Marketing Specialist
Tasheel information technology
01.2022 - 12.2022
- Managing Tasheel social media accounts
- Build and maintain relationships with media and key external role-players
- Preparing all reports in the public relations unit
- Communications and Marketing and social media Plan
- Responsible for Tasheel website content
- Collaborate with external teams (Agencies, suppliers)
- Collaborating with a media agency to arrange all marketing materials
- Managing social media accounts on LinkedIn
- Tasheel participation in GITEX: -Create an innovative and smart marketing team to implement sales strategies effectively
- Managing Tasheel Company participation in GITEX aligns with the Saudi Exports Authority team
- Assisting the sales team with briefing tours and client meetings during the exhibition
- Event management: manage and oversee Tasheel booth, budget, gift items as well as social media coverage.
Marketing Specialist
Tooz For Service and Commercial Company
riyadh, Saudi Arabia
10.2021 - 01.2022
- Developed and executed targeted sales promotions, increasing revenue
- Analyzed data to identify cross-selling and upselling opportunities
- Implemented effective customer engagement strategies to increase brand engagement and sales
- Created content and campaign plans to expand market coverage and created creative social media materials, including video promotions paid and executions of social media activities
- Arranged internal and external events and created a company slogan that was approved (#ﺗﻮز_ﺗﻮزﻧﻬﺎ_ﺻﺢ)
- Managed Tooz's social media accounts on LinkedIn and TikTok, Snapchat, Instagram, and Twitter.
- Developed and managed Tooz's social media strategy, including designing social networking content and rebranding Tooz's identity packaging
- Developed slogans to promote Tooz through various social media platforms, such as Google Ads, Google Maps, and Snapchat.
Marketing and Social Media Specialist, Marketing, Branding, and Event Specialist
Riyadh Airports Company
10.2021 - 01.2022
- Developing and executing brand and marketing campaigns
- Creating social media content plans and promoting airport services through awareness campaigns
- Coordinating logistics with the Events team and organizing airport activities with stakeholders
- Following up on Communication department projects and maintaining relationships with KKIA partners, airlines, and government entities
- Planning and executing events for Riyadh Airports according to requirements and goals, including details and special activities for the 5th anniversary
- Developing, producing, and delivering projects, including events, from proposal to delivery, on time and within budget
- Setting and maintaining project timelines and priorities, and communicating with clients
- Preparing monthly reports on social media marketing and branding activities and projects, and publishing postings on KKIA's social media channels
- Serving as a member of the Social Media Committee.
Corporate Communications Specialist
Riyadh Airports Company
07.2020 - 12.2020
- Worked on project plans
- Writing internal communication announcements
- Monitor corporate communications project plan workstream
- Review and write all press releases related to airport events
- I generated and pitched ideas, such as airport podcast content and international days content
- I developed an airport video script
- Coordinate with all relevant sectors (air freight, lounges, etc.)
- Participated in writing and publishing reports Riyadh airports website
Station Operations Trainee
Riyadh Airports Company
05.2018 - 08.2019
- Summer Training)
- Provide guidance, answer questions, supervise crowds, and ensure travelers' safety
- Assist in communicating hazard control information to travelers
- Coordination with airlines when changing luggage belts, solving travelers' issues with airlines
- Coordinating airport maintenance once there is an issue with all facilities
- Keeping track of travelers' wait times during check-in, onboarding, and offboarding.
Education
bachelor's - College of Media and Communication
Imam Mohammed Ibn Saud University
Saudi Arabia , Riyadh 09.2015 - 12.2020
Skills
- Talkwalker
- Sprout Social
- Social Media Strategy
- Communication skills
- Microsoft Office skills
- Presentation skills
- Negotiating skills
- Digital Skills
- Deep ties with the media community
- Community engagement management
- Google Ads
- Canva
Certification
· Vision dealer under the support of the General Entertainment Authority (2017)
· Alzheimer (2016)
· The first women's forum for e-leadership ( 2015)
· Saudi Art & Fashion Exhibition (2015)
· Princess Alanoud Foundation (Sep-Nov 2015)
· Saudi Aramco - ithra Knowledge Program (2014)
· Completed Communication Techniques for Business Relations course at Imam Muhammad bin Saud University (2014)
· Deem Almanahil (21,22 April 2013- 24-27 Feb 2014)· ·
· World Autism Day Forum under the slogan "نحن بكم ولكم" at (2013)
Languages
English
Upper intermediate
Arabic
Native
Timeline
Social Media Specialist
Ways Marketing Solutions
01.2023 - Current
Marketing Specialist
Tasheel information technology
01.2022 - 12.2022
Marketing Specialist
Tooz For Service and Commercial Company
10.2021 - 01.2022
Marketing and Social Media Specialist, Marketing, Branding, and Event Specialist
Riyadh Airports Company
10.2021 - 01.2022
Corporate Communications Specialist
Riyadh Airports Company
07.2020 - 12.2020
Station Operations Trainee
Riyadh Airports Company
05.2018 - 08.2019
bachelor's - College of Media and Communication
Imam Mohammed Ibn Saud University
09.2015 - 12.2020
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