Heba Elsabbagh
Khobar
Summary
Healthcare Marketing Manager with 10+ years of experience in hospital & healthcare marketing across Saudi Arabia & Egypt. Specialized in digital marketing, brand strategy, patient acquisition campaigns & healthcare service promotion. Proven ability to lead marketing teams, manage budgets & execute integrated campaigns that drive patient engagement & revenue growth. Skilled in SEO, SEM, PR, medical content strategy & marketing analytics.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work history
Marketing Manager
Mouwasat Medical Services
Khobar
2024.08 - 2026.03
- Developed & executed integrated hospital marketing strategies across digital & offline channels.
- Led SEO, SEM, social media advertising & email marketing campaigns to increase patient appointments.
- Managed hospital branding initiatives ensuring consistent communication across all platforms.
- Directed marketing team including designers, content creators & digital specialists.
- Implemented marketing dashboards & KPIs to measure campaign ROI.
- Managed marketing budgets & external agency contracts.
- Organized healthcare events, conferences & promotional campaigns.
- Conducted competitor analysis & market research to identify growth opportunities.
Freelance Business Development Consultant
Self-employed
2018.10 - 2026.03
- Advised healthcare organizations on growth strategies & performance improvement.
- Created marketing plans for new services & projects.
- Developed tailored content & presentations for client proposals & investor decks.
Medical Marketing Category Manager
Cleopatra Hospitals Group
Cairo
2023.06 - 2024.07
- Developed annual marketing activation plans aligned with corporate strategy.
- Created specialized medical content for conferences & physician engagement programs.
- Led healthcare events & medical conferences.
- Implemented physician loyalty & engagement programs.
Marketing Operations Manager
Cleopatra Hospitals Group
Cairo
2021.10 - 2023.05
- Standardized marketing operations across hospital branches.
- Developed marketing performance reports & dashboards.
- Supported hospital marketing teams in campaign planning & execution.
Business Development Manager
Cairo Specialized Hospital - Cleopatra Hospitals Group
Cairo
2019.07 - 2021.09
- Developed marketing campaigns for new clinics & medical services.
- Produced promotional content & digital campaigns.
- Coordinated clinic launches & expansion projects.
Director of Grants & Loans Department
Ministry of Health & Population
Cairo
2018.06 - 2018.09
- Managed donor relations & coordinated technical input for funded healthcare projects.
- Organized workshops & created reports to track project progress & impact.
Member of the Minister's Office
Ministry of Health & Population
Cairo
2016.07 - 2018.05
- Contributed to national healthcare initiatives including the Universal Health Insurance Project.
- Developed strategic plans & communication materials in collaboration with consulting firms.
- Built internal databases & reporting systems to support decision-making.
Pharmacy Manager
Egyptian Liver Hospital
Mansoura
2011.10 - 2015.07
- Managed procurement, vendor negotiations & pharmaceutical inventory.
- Participated in ISO certification & developed SOPs for pharmacy operations.
- Created tender documentation & conducted financial/technical evaluations.
Business Development Executive
Matrix for Marketing Solutions
Jeddah
2008.06 - 2011.09
- Conducted market research & developed client proposals.
- Created campaign content, presentations & reports for healthcare clients.
- Managed client relationships & ensured timely delivery of marketing assets.
Medical Representative
AFA Med Company
Jeddah
2007.05 - 2008.05
- Launched new pharmaceutical products & led a sales team as supervisor.
Education
MBA - Project Management
Arab Academy for Science & Technology
2015.05 - 2017.05
Diploma - Total Quality Management
American University in Cairo
2009.01 - 2011.01
BSc - Pharmacy
Mansoura University
1998.01 - 2003.01
Skills
- Healthcare Marketing
- Hospital Marketing Strategy
- Patient Acquisition Campaigns
- Digital Marketing (SEO / SEM)
- Social Media Marketing
- Healthcare Branding
- Medical Content Development
- PR & Media Relations
- Marketing Analytics & KPI Reporting
- Marketing Budget Management
- Team Leadership
- Event & Medical Conference Management
Timeline
Marketing Manager
Mouwasat Medical Services
2024.08 - 2026.03
Medical Marketing Category Manager
Cleopatra Hospitals Group
2023.06 - 2024.07
Marketing Operations Manager
Cleopatra Hospitals Group
2021.10 - 2023.05
Business Development Manager
Cairo Specialized Hospital - Cleopatra Hospitals Group
2019.07 - 2021.09
Freelance Business Development Consultant
Self-employed
2018.10 - 2026.03
Director of Grants & Loans Department
Ministry of Health & Population
2018.06 - 2018.09
Member of the Minister's Office
Ministry of Health & Population
2016.07 - 2018.05
MBA - Project Management
Arab Academy for Science & Technology
2015.05 - 2017.05
Pharmacy Manager
Egyptian Liver Hospital
2011.10 - 2015.07
Diploma - Total Quality Management
American University in Cairo
2009.01 - 2011.01
Business Development Executive
Matrix for Marketing Solutions
2008.06 - 2011.09
Medical Representative
AFA Med Company
2007.05 - 2008.05
BSc - Pharmacy
Mansoura University
1998.01 - 2003.01