Hebatallah Abbas
Al Khobar,Saudi Arabia
Summary
Digital marketing specialist with 8+ years of experience enhancing brand growth and performance in KSA markets. Expertise in integrating traditional marketing principles with modern, data-driven digital strategies. Successfully managed high-profile portfolios for industry leaders such as Peugeot, Tamimi Group, Chef Maroun Chedid, and the Ministry of Culture.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Social Media Officer
Arabia Pictures Group
Al Khobar, Saudi Arabia
08.2020 - 05.2023
- Campaign Management: Planned and executed paid ad campaigns across Google, Meta, Snapchat, TikTok, and LinkedIn to drive brand awareness and conversions.
- Social Media Strategy: Implemented tailored strategies and plans for diverse clients' social media accounts, focusing on increasing engagement and brand visibility.
- Data & Performance: Monitored campaign results daily, utilizing tools like Ads Manager and Google Analytics to track success and identify areas for improvement.
- Budget Optimization: Regularly analyzed performance trends to shift budgets toward the highest-performing ads, ensuring efficient spending.
- Client Relations: Built strong, professional partnerships with clients, acting as their main point of contact for digital growth.
- Audience Research: Conducted market research to define target audiences and created tailored content that matched their interests.
- Performance Reporting: Delivered clear monthly reports to clients, explaining campaign wins and future strategy recommendations.
- Key Accounts: Managed the digital presence for high-profile clients, including Peugeot, Tammi Group, Chef Maroun Chedid, and the Ministry of Culture.
Senior Digital Ads Executive (Remotely)
Ghaliah
Al Khobar, Saudi Arabia
01.2019 - 12.2019
- Working remotely and managing digital ad campaigns in the GCC.
- Following up with the team to ensure all work is completed as expected and on time.
Senior Digital Ads Executive
Ghaliah
Kuwait
03.2018 - 01.2019
- Client Consultation: Liaised with clients to identify their advertising needs and integrated them into tailored strategies across multiple digital platforms.
- Campaign Execution: Launched and managed full-funnel digital ad campaigns across Google, Meta, Snapchat, TikTok, and LinkedIn.
- Quality Control: Supervised team workflows and monitored campaign performance to ensure all objectives and targets were met with high-quality results.
- Strategic Planning: Developed marketing packages and explored innovative advertising methods to present new growth opportunities to clients.
- Project Coordination: Collaborated with Account Managers to modify executed plans, ensuring all deliverables were on time and aligned with client expectations.
- Regional Management: Overseeing digital campaign operations for regional client accounts across Ghaliah's branches in the UAE, Qatar, and KSA.
- Reporting & Analytics: Generated comprehensive status updates and final analytical reports, providing data-driven insights for all executed campaigns.
- Financial Administration: Managed the preparation of monthly sales reports, quotations, and invoices, ensuring alignment with client budgets and audience segmentation.
Digital Ads Executive
Ghaliah
Kuwait
01.2017 - 03.2018
- Campaign Execution: Launched and managed paid digital advertisements across Google, Meta, Snapchat, TikTok, and LinkedIn based on specific client objectives.
- Google My Business Management: Established and optimized Google My Business profiles for clients to enhance local search visibility and map presence.
- Performance Monitoring: Tracked active digital campaigns daily, implementing optimizations to ensure high-quality results and effective budget utilization.
- Project Delivery: Ensured all campaign milestones were delivered on schedule and aligned with the agreed-upon media plans and client requirements.
- Client & Account Coordination: Partnered with Account Managers and clients to adjust live campaigns, ensuring high satisfaction levels and continuous performance growth.
- Data Analysis & Reporting: Developed comprehensive status updates and final analytical reports to evaluate campaign performance and return on investment (ROI).
- Financial Administration: Prepared project quotations and invoices, carefully aligning costs with client budgets and target audience segmentations.
Marketing Executive
Baroue- Let's play
, Kuwait
09.2013 - 12.2016
- Communications & Relationship Management: Liaised with a wide range of stakeholders, including customers, suppliers, and partner organizations, to support brand objectives.
- Print & Collateral Production: Managed the end-to-end production of marketing materials, including leaflets, posters, and flyers, by coordinating directly with designers and printers.
- Event Planning: Organized and executed various promotional activities, including in-store events and sponsored community engagements.
- Advertising & Media Placement: Sourced and negotiated advertising opportunities across local press, radio, and specialist publications to reach target audiences.
- Budget & Financial Administration: Monitored marketing expenditures and prepared necessary quotations and invoices to ensure projects stayed within budget.
- Social Media & Content: Managed the company's social media profiles and produced basic promotional videos for online and in-store use.
- Reporting: Prepared regular status reports, campaign analyses, and presentations for the Marketing Manager.
Education
Bachelor of Business Administration (B.B.A.) - Business Administration and Management, General
University of Jordan
Amman, Jordan 01.2008 - 01.2012
Skills
- Digital advertising and media buying
- Budget optimization
- Strategic planning
- Team leadership
Certification
Diploma in Digital Marketing - Pennsylvania International University (90 Hrs)
Timeline
Social Media Officer
Arabia Pictures Group
08.2020 - 05.2023
Senior Digital Ads Executive (Remotely)
Ghaliah
01.2019 - 12.2019
Senior Digital Ads Executive
Ghaliah
03.2018 - 01.2019
Digital Ads Executive
Ghaliah
01.2017 - 03.2018
Marketing Executive
Baroue- Let's play
09.2013 - 12.2016
Bachelor of Business Administration (B.B.A.) - Business Administration and Management, General
University of Jordan
01.2008 - 01.2012