Hetaf Hamad Alessa
Product Manger | Product Owner
Overview
8
8
years of professional experience
1
1
Certification
Work history
Product Manager
Masdr
2024.05 - Current
- Own and drive the product strategy by leading discovery, defining product vision, and translating business objectives into clear initiatives and roadmaps.
- Define, track, and continuously optimize product KPIs to measure business impact, customer value, and product performance.
- Own and manage the product backlog end-to-end, including prioritization, refinement, and alignment with strategic goals and business value.
- Lead the end-to-end product lifecycle, including roadmap planning, requirements definition, and backlog prioritization aligned with strategic goals.
- Collaborate with internal and external stakeholders to translate strategic business needs into actionable product requirements and priorities.
- Ensure alignment across business, technology, and user needs through continuous feedback, testing, and KPI-driven iteration.
Product Owner
General Organization for Social Insurance
Riyadh
2020.03 - 2024.05
- Own and manage the product backlog, including refinement, prioritization, and alignment with business value and strategic objectives.
- Lead sprint ceremonies including Sprint Planning, Backlog Refinement, Sprint Review, and Daily Stand-ups in close collaboration with the Scrum Master and development team.
- Ensure sprint goals, deliverables, and priorities are clearly defined and aligned with roadmap commitments and KPIs.
Business Analyst
General Organization for Social Insurance
2019.05 - 2020.03
- Gathered and documented business requirements from stakeholders and translated them into detailed Business Requirement Documents (BRDs).
- Prepared business specifications and BRDs to ensure clarity and alignment between business and technical teams.
- Supported system and UAT testing activities to validate requirements and ensure solutions met business needs.
- Supported sprint ceremonies, including Sprint Planning, Backlog Refinement, and Sprint Review, by ensuring requirements clarity and readiness for development.
Cooperative Training
Ministry of Commerce and Investment
Riyadh
2018.06 - 2018.08
Education
Bachelor - Information Technology
King Saud University
Riyadh12.2018
Nanodegree - Data Analyst
Udacity
Riyadh07.2019
Skills
Product & Business:
- Product Roadmapping & Backlog Management
- Business Analysis & Requirements Gathering
- Stakeholder Management
- Change Management
- Documentation & BRDs
- Data Analysis
- SQL & Databases
- Agile & Scrum Frameworks
- Team Leadership & Collaboration
- Decision Making
- Problem Solving
- Communication & Presentation
- Ability to Work Under Pressure
Languages
Arabic
Native
English
Upper intermediate
Certification
- Preparation Course for Certified Product Management – Dec 2025
- Certified Product Manager – Dec 2024
- Advanced Certified Scrum Product Owner® – May 2024
- Certified Scrum Product Owner® – May 2024
- Professional Scrum Product Owner™ I – Jul 2023
Timeline
Product Manager
Masdr
2024.05 - Current
Product Owner
General Organization for Social Insurance
2020.03 - 2024.05
Business Analyst
General Organization for Social Insurance
2019.05 - 2020.03
Cooperative Training
Ministry of Commerce and Investment
2018.06 - 2018.08
Bachelor - Information Technology
King Saud University
Nanodegree - Data Analyst
Udacity