Hisham Al-Khatatneh
Riyadh,Jordan
Summary
Results-driven performance marketing professional with a strong background in paid media, digital strategy, and cross-functional collaboration. Adept at developing and executing data-driven marketing campaigns that maximize ROI, enhance customer acquisition, and drive business growth. Skilled in aligning marketing strategies with business objectives while leading high-performing teams to achieve measurable success. Passionate about leveraging innovative digital marketing techniques to create impactful brand experiences.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Senior Manager - Performance Marketing
Hamat Al Sahab
Riyadh, Saudi Arabia
03.2024 - Current
- Led and managed the performance marketing team, ensuring alignment with internal teams (creative, CRM, and product) to optimize campaign effectiveness.
- Provided creative direction for paid media campaigns, optimizing content for higher engagement and conversion.
- Managed and optimized CRM systems to enhance customer retention and maximize lifetime value.
- Oversaw performance marketing for major accounts, including Esports World Cup, Naqi, Alkhayal, and Naqi Wash, implementing data-driven strategies to boost ROI.
- Developed and executed cross-channel paid media campaigns, optimizing for efficiency and scalability.
Senior Manager - Performance Marketing
Chain Reaction
Amman, Jordan
06.2023 - 02.2024
- Managed a team of performance marketers and took on broader strategic responsibilities.
- Led paid media campaigns across various industries, optimizing ad spend and improving ROAS.
- Worked closely with creative and data teams to enhance ad performance.
- Introduced new approaches to improve engagement, lower acquisition costs, and drive revenue growth.
Performance Marketing Manager
Chain Reaction
06.2022 - 03.2023
- Working on several international, regional, and local accounts such as and not limited to "Emaar, Salam Telecommunications, LVMH Group, Yelo Drive (KSA), Carasti, Asharq News, Asharq Business, MG Motors, Unifonic, KIA Motors & Mercedes"
- Manage, oversee, and train the performance team and help guide their overall growth and development
- Develop strategic paid media marketing strategies to meet clientsʼ business objectives and interface with the clients regularly
- Building business relationships with clients and third parties provider
- Analyzing and optimizing campaigns on a daily basis with the Performance team
- Improve the customer journey and maximize sales by developing and implementing new concepts and innovative ideas
- Analyze & allocate budgets smartly across channels & campaigns recommending modifications to ad spends as required
- Upselling to existing clients and assisting with outbound selling
- Developing and managing digital prospecting and remarketing campaigns
Performance Marketing Account Manager
Chain Reaction
08.2020 - 06.2022
- Develop strategic paid media marketing strategies to meet clientsʼ business objectives and interface with the clients regularly
- Planned and executed all digital marketing, including SEM, social media, display advertising campaigns, App & Programmatic Campaigns
- Lead performance team and overseeing progress towards goals, and coaching team members as needed
- Measuring and reporting performance of all digital marketing campaigns and assess against goals
- Building business relationships with clients
- Ensure all client campaign KPIʼs are achieved
- Analyze & allocate budgets smartly across channels & campaigns recommending modifications to ad spends as required
- Responsible for day-to-day management, execution, & optimization of PPC channels
- Creation and maintenance of Google Data Studio dashboards
- Google Analytics, GTM, Social Media Pixel, Firebase, AdJust & Appsflyer implementations and configuration
- Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates
Performance Marketing Specialist
Chain Reaction
07.2019 - 08.2020
- Developed digital marketing strategy
- Working with the creative team to develop ad concepts and effective messaging for campaigns
- Building business relationships with clients
- Manage and maintain keyword lists/targeting audiences and campaigns structure mapping
- Develop, execute and optimize all performance display & paid social campaigns using testing and refinement of bid amount, network, placement, format, creative and content to deliver against agreed KPI
- Research and continually learn about industry trends and identify new test opportunities
- Make sure all campaigns hit their daily spend and KPIs
- Developing various options for media plans based on the client's objectives
Social Media Specialist
Jordan's Online & Offline Services Company - JOOS
02.2018 - 06.2019
- Working on several local accounts such as KIA Jordan, AlWaseet, ISUZU Jordan & Kumho
- Build up a social media presence on all appropriate channels
- Manage digital and social integrated campaigns, covering the full process across: Planning, Creation, Execution and Performance Measurement & Reporting
- Built strong, long-term client relationships and maintain frequent contact
- Monitor social media channels for industry trends
- Creating and writing relevant content for social media posts
- Develop and create engaging content for social media platforms
- Collaborate with the marketing team to create a social media calendar
- Review analytics and create reports on key metrics
- Market research and competitor analysis
- Stay up to date with the latest social media best practices and technologies
Social Media Community Manager
Jordan's Online & Offline Services Company - JOOS
01.2017 - 01.2018
- Build up a social media presence on all appropriate channels
- Assist in managing social media channels (Facebook, LinkedIn, Instagram, YouTube)
- Monitor social media channels for industry trends
- Creating and writing relevant content for social media posts
- Develop and create engaging content for social media platforms
- Responsible to create, manage, and share daily posts/tweets to all applicable social media platforms
- Running ads on Facebook, Instagram
- Monitors and develops reports on competitor activity within social media
Marketing Executive
Sbitaan Group
11.2015 - 07.2016
- Perform market analysis and research on competition
- Develop and create engaging content for social media platforms
- Monitors and develops reports on competitor activity
- Write copy for diverse marketing distributions (brochures, website material etc.)
- Monitor product distribution
Education
BA - Computer Information Systems
Mutah University
Jordan 01.2010 - 01.2015
Skills
- MS Word
- Excel
- PowerPoint
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Programmatic Buys
- AppsFlyer
- Adjust
- Facebook Business Manager
- Twitter Ads Manager
- LinkedIn Ads Manager
- Snapchat Ads Manager
- TikTok Ads Manager
- Strategic planning
- Budget management
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Certification
- Facebook Certified Digital Marketing Associate
- Facebook Certified Media Buying Professional
- Facebook Certified Media Planning Professional
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Advanced Google Analytics
- Google Tag Manager Fundamentals
- DV360
- Google Digital Guru (White, Green, Blue) Belt
- Twitter Flight School
- Digital marketing fundamentals by google
- Google 2022 Digital Champion (Think With Google)
- Snap Focus - Snapchat Ads Certification
- Microsoft Advertising Certified Professional
Timeline
Senior Manager - Performance Marketing
Hamat Al Sahab
03.2024 - Current
Senior Manager - Performance Marketing
Chain Reaction
06.2023 - 02.2024
Performance Marketing Manager
Chain Reaction
06.2022 - 03.2023
Performance Marketing Account Manager
Chain Reaction
08.2020 - 06.2022
Performance Marketing Specialist
Chain Reaction
07.2019 - 08.2020
Social Media Specialist
Jordan's Online & Offline Services Company - JOOS
02.2018 - 06.2019
Social Media Community Manager
Jordan's Online & Offline Services Company - JOOS
01.2017 - 01.2018
Marketing Executive
Sbitaan Group
11.2015 - 07.2016
BA - Computer Information Systems
Mutah University
01.2010 - 01.2015
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