HISHAM ARSSAN
Retail Director
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Accomplished Sales Director 5 years offering sales solutions expertise for Fashion retail. Recognized for effective leadership across high-performing teams, business development initiatives and turnaround or change management. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning.
Service-oriented Sales Manager with more than 10 years of experience developing relationships and partnerships. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Sales Director
JAWAHIR SAUDIA
Riyadh
09.2017 - 09.2021
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Hired, trained and built high-performing team of sales representatives.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Boosted profits through effective supervision of entire sales department.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability .
- Exceeded sales goals through effective time management and resource allocations.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Drove team of 20 employee direct reports in new item distribution, merchandising and supply management.
- Utilized consumer trends to shape sales approaches.
- Executed strategic plans for growth and new acquisitions.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Solved complex problems to increase sales effectiveness and streamline business direction.
Brand Manager
JAWAHIR SAUDIA
Riyadh
09.2013 - 10.2017
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Compiled product and customer data to generate informed profit projections.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivated team members to continuous improvement in promoting and selling target products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Organized and delivered training sessions for new product content and technological advancements.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Prepared and administered annual budget of 10 Millions Euro.
- Developed innovative marketing campaigns based on key objectives.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Provided research and development on products to showcase benefits and retain customers.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Generate 60% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Store Manager
FENDI
Riyadh
08.2005 - 08.2013
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Introduced new methods, practices and systems to reduce turnaround time.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Evaluated suppliers to maintain cost controls and improve operations.
- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Maintained strong knowledge in handling of perishable products in dairy, meat and produce departments.
- Managed inventory control, cash control and store opening and closing procedures.
- Prepared annual budgets with controls to prevent overages.
- Completed point of sale opening and closing procedures.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Rotated merchandise and displays to feature new products and promotions.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Sales Supervisor
SAKS FIFTH AVENUE
Riyadh
11.2000 - 07.2005
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Submitted reports to senior management to aid in business decision-making and planning.
- Developed sales strategies and established procedures for new employees.
- Trained team members in successful strategies to meet operational and sales targets.
- Mentored team members to enhance professional development and accountability in workplace.
Education
Bachelor of Science - Optical & Lenses
DAMASCUS UNIVERSITY
Damascus 09.1996 - 07.1999
Skills
Business development and planning
Sales expertise
Sales planning
Client and stakeholder relations
Operations
Vendor management
Contract negotiations
Product and service sales
Empowers high-performing sales teams
Coaching and mentoring
Positive and upbeat
Verbal and written communication
Review of contracts
Relationship building
Timeline
Sales Director
JAWAHIR SAUDIA
09.2017 - 09.2021
Brand Manager
JAWAHIR SAUDIA
09.2013 - 10.2017
Store Manager
FENDI
08.2005 - 08.2013
Sales Supervisor
SAKS FIFTH AVENUE
11.2000 - 07.2005
Bachelor of Science - Optical & Lenses
DAMASCUS UNIVERSITY
09.1996 - 07.1999