Hisham Baker
Riyadh
Summary
Dynamic and results-driven intrapreneur with over 16 years of experience in tech start-ups and startup acceleration across local Saudi, MENA, and global markets. Demonstrated expertise in thought leadership, investor relations, and nurturing high-potential startups to successful exits. Proven track record in identifying and guiding founders, providing strategic guidance, and driving their growth and fundraising efforts. Adept at building robust networks of investors and early customers, and delivering personalized coaching to founders, guiding them through critical decisions and strategy development. Experienced in working with interpreters to ensure clear and effective communication across diverse teams and stakeholders. Passionate about implementing innovative strategies aligned with organizational vision and fostering a collaborative and positive internal culture.
Overview
26
26
years of professional experience
Work History
CEO
Baker Nexus
02.2020 - Current
- Led disruption initiatives in global and Saudi-focused investment funds, fostering innovation and growth within the startup ecosystem.
- Drove strategic ventures and startups for market entry in Saudi Arabia and international markets, ensuring successful integration and scalability.
- Secured commercial opportunities for sustainable revenue generation, enhancing the financial stability and growth of startups.
- Executed comprehensive risk analyses to inform strategic decisions, mitigating potential risks and maximizing returns.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
MANAGING DIRECTOR
Danat Limited
12.2014 - 01.2020
- Led the launch and scale-up of B2C digital ventures, building market-leading e-commerce platforms.
- Directed cross-functional teams (technology, marketing, operations, finance) to achieve aggressive growth targets.
- Oversaw full P&L responsibility, driving profitability and long-term sustainability.
- Designed and executed customer acquisition and retention strategies, improving CAC/LTV ratios.
- Built high-performance teams by recruiting top talent and fostering a results-driven culture.
- Established partnerships with banks, fintech companies, and payment providers to enhance digital services.
- Implemented advanced analytics, AI-driven personalization, and automation to optimize customer experience.
- Developed loyalty programs and innovative payment solutions, boosting customer engagement.
- Negotiated strategic alliances and managed investor/board relationships to secure funding and strategic backing.
- Drove logistics and last-mile delivery optimization to ensure efficiency and customer satisfaction.
- Executed go-to-market strategies, adapting to regional consumer behaviors and competitive dynamics.
- Delivered double-digit revenue growth through strategic positioning and execution in highly competitive markets.
- Ensured compliance, cybersecurity, and risk management in digital and fintech environments.
CEO
DANAT FZ LLC
05.2006 - 11.2014
- Successfully managed a business planning and investor relations campaign that led to the divesture and partnerships of a diverse portfolio.
- Consulted widely with key industry groups, employers, and regional offices to facilitate meaningful direction.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Implemented analytics tools to monitor site performance, identify trends, and inform strategic decisions.
- Selected appropriate marketing channels to maximize reach among target demographic segments.
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
PRODUCT MANAGER
A.F.S. Trading
01.2003 - 04.2006
- Developed new products via industry partnerships, ensuring market relevance and innovation.
- Managed product line life cycle, from strategic planning to execution of tactical activities.
- Established a company-wide go-to-market plan, ensuring interdepartmental collaboration.
- Organized sales team with vital technical expertise for product promotion, bolstering sales.
- Created a strong local brand presence in Saudi Arabia, enhancing operational procedures.
- Reviewed product data regularly to support field force with information about the competition.
- Assisted with creating an annual marketing plan, and supervising promotion and sales enhancement.
- Monitored internal processes for efficiency pre & post-product launch or changes.
- Presented innovative product solutions, contributing to the company's creative initiatives.
PROJECT MANAGER
CA Technologies
01.2002 - 03.2003
- Led successful consensus-building and initiated protocols for diverse project groups.
- Supervised team to achieve on-time, under-budget tech upgrades, and trained users.
- Drove efficient coordination among testers and programmers for system functionality.
- Mastered multitasking in all aspects of data warehouse development projects.
- Implemented innovative strategies for infrastructure improvement and resource coordination.
- Evaluated project performances and set benchmarks.
- Synchronized job schedules and needs across departments for smooth operation.
- Constructed and adjusted large-scale cost proposals.
- Fostered client satisfaction through project follow-ups and IT team coordination.
- Orchestrated setup, analysis, and documentation of new functionality.
SYSTEMS ANALYST
Siemens
01.2000 - 01.2002
- Forecasted marketing trends and identified potential markets using data analysis.
- Collected and analyzed data on customer buying habits and preferences.
Education
BS Degree - MIS
King Fahad University of Petroleum And Minerals
01.1999
Skills
- Sales & Commercialization
- Digital Marketing
- Customer Relationship Management (CRM)
- Business Development
- Negotiations
- Team Leadership and Management
- Turnaround Management
- Market Research and customers behavior
- Strategic Planning
- Communications
- Process Improvement
- Project Management
- Investor Relations
- Strategic M&A
- Operations Management
LANGUAGES
English
Arabic
Timeline
CEO
Baker Nexus
02.2020 - Current
MANAGING DIRECTOR
Danat Limited
12.2014 - 01.2020
CEO
DANAT FZ LLC
05.2006 - 11.2014
PRODUCT MANAGER
A.F.S. Trading
01.2003 - 04.2006
PROJECT MANAGER
CA Technologies
01.2002 - 03.2003
SYSTEMS ANALYST
Siemens
01.2000 - 01.2002
BS Degree - MIS
King Fahad University of Petroleum And Minerals
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