Business Administration graduate in Marketing Management with hands-on experience in business consulting, strategic marketing, social media management, customer engagement, and operational support. My background includes contributing to live strategic projects and confidential proposals, leading marketing initiatives, creating and managing social media content, and working directly with customers in fast-paced service environments. This combination has strengthened my skills in benchmarking, market research, communication strategy, consumer behavior, presentation development, and client-facing problem solving. Seeking opportunities in marketing or business consulting where I can apply analytical thinking, strategic creativity, and practical execution to deliver real business impact.
Overview
4
4
years of professional experience
Work History
Assistant Business Analyst Intern
بيور الاستشارية Pure Consulting
Jeddah, Saudi Arabia
01.2026 - Current
Worked on a communication strategy proposal for a public-sector education client, including RFP analysis, benchmarking 6 comparable entities, structuring project objectives and approach, developing timelines, and quality assuring proposal materials including 20 CVs and 42 case studies.
Contributed to a live strategy project with a government cultural entity focused on grants, donations, and memberships, supporting current-state assessment, local and international benchmarking, segmentation, contribution journey analysis, membership tier and benefits mapping, income-stream analysis, and behavioral design analysis.
Supported a media presence strategy proposal for the a major mining company, contributing to media scans, digital and traditional media presence analysis, methodology development, case studies, team structure, and proposal support.
Worked on a sustainable investment strategy proposal for private-sector funding of nonprofit cultural organizations, supporting proposal structuring, understanding sections, benchmarking, methodologies, and case-study selection.
Worked on an international benchmark and current-state understanding project for a major national business institution, supporting comparative research, benchmarking design, and structured presentation outputs.
Worked on a communication strategy proposal for a Saudi financial training organization, covering communication workstreams related to social media, newsletters, and wider communication channels.
Marketing Officer
Challenge Round جولة التحدي
Jeddah
12.2024 - 03.2025
Achieved average social media engagement growth of 620% across TikTok and Instagram, driving brand awareness and online reach. By running acquisition, monetization and argument campaigns.
Developed and implemented trend-based product strategies, including the introduction of affogato, Alfredo and Premium V60 beans, increasing sales and enhancing brand positioning.
Applied pricing and anchoring strategies to optimise perceived value and increase overall menu sales.
Designed and implemented customer interaction protocols, leveraging consumer behaviour principles to boost purchase likelihood and customer satisfaction through sensory marketing.
Applied augmented reality for menu presentation, enabling customers to visualise product size and details, enhancing engagement and purchase intent.
Led end-to-end marketing strategy and execution, improving branding, customer experience, and overall business growth.
Game Master
Challenge Round جولة التحدي
Jeddah
06.2024 - 08.2024
Distilled complex technical information into easily digestible instructions for end-users.
Provided a warm welcome to guests and efficiently guided them to their assigned tables.
Facilitated sales transactions and provided exceptional customer service in a retail environment.
Managed financial transactions and maintaining accurate financial records.
Proved team work capabilities by taking on barista responsibilities during rush hours and peak business.
Social Media Marketing Specialist
Uncle Fluffy
Jeddah
01.2022 - 09.2022
Managed social media planning, filming and editing of content.
Boosted profile views through target audience engagement.
Increased Instagram and TikTok engagement through strategic interaction with hashtags and follower comments.
Used social media analytics tools to track and optimize campaigns.
Supported brand consistency with engaging content focused on brand mission and values.
Education
Bachelor of Business Administration - Marketing Management
Yanbu University College
Yanbu
05-2026
High School Diploma -
Radhwa International School
Yanbu
05-2021
GCSE -
Fernwood School
Nottingham, United Kingdom
05-2020
Skills
Ownership & Accountability
Benchmarking
Microsoft PowerPoint
Aligning Marketing strategy with company vision and mission
Marketing strategy
Branding Management
Social Media Account Management
Product positioning
Creative implication of trends and fads into marketing strategies
Project Leading
Customer relationship building
Effective Communication
Adaptability
Problem Solving
Timeline
Assistant Business Analyst Intern
بيور الاستشارية Pure Consulting
01.2026 - Current
Marketing Officer
Challenge Round جولة التحدي
12.2024 - 03.2025
Game Master
Challenge Round جولة التحدي
06.2024 - 08.2024
Social Media Marketing Specialist
Uncle Fluffy
01.2022 - 09.2022
Bachelor of Business Administration - Marketing Management