Ibrahim El Gouhari
Riyadh,Saudi Arabia
Summary
Dedicated executive administrative professional with extensive experience in operational coordination, planning and support. Background working with confidential information, strict processes and ambitious targets. Thrives under pressure in high tempo environment to meet tight deadlines.
Overview
22
22
years of professional experience
3
3
years of post-secondary education
Work history
Senior administrative assistant
Nayifat Finance Company
Riyadh
03.2017 - Current
- Coordinated staff schedules, optimising resource allocation and improving operational capacity.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Drafted procedural statements and guidelines for company-wide use.
- Established clear budgets and cost controls strategies to meet objectives.
- Led and managed administrative staff to maintain smooth daily operations.
- Streamlined office workflows for enhanced productivity.
- Monitored health and safety measures for guaranteed compliance.
- Facilitated smooth and adequate flow of information within company to expedite other business operations.
- Managed and resolved employee queries and concerns to create positive workplace culture.
- Analysed and resolved complex resource management issues for optimised scheduling.
Senior sales supervisor
Akwad IT solutions
Riyadh
11.2013 - 02.2015
- Approved customer refunds and exchanges upon close item inspection.
- Led daily operations to maintain smooth store running.
- Monitored industry trends and new product launches to update sales team.
- Maximised store revenue through add-on sales and offer promotion.
- Cultivated new business through well-developed sales pipelines to expand market appeal.
- Tracked sales performance and reported progress to cross-functional teams.
- Provided sales team with support materials for sales calls, trade shows and proposal responses.
- Worked alongside sales team to draw up strategies to increase client base.
Sales manager
Contact Point Est.
Riyadh
10.2012 - 09.2013
- Created and directed sales team training and development programmes.
- Collected customer and market feedback and reported information to company leadership.
- Set highest personal performance standards for self.
- Developed and customised sales pitches to target specific customer personas.
- Optimised sales methods to best engage, acquire and retain customers.
- Carried out sales visits to current and prospective customers.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
Area manager
Hair & Skin Care Center
Riyadh
01.2008 - 07.2011
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Drove revenue increases and team morale by developing and deploying incentivised sales contests.
- Conducted periodic performance reviews for direct reports.
- Designed long-term business strategy to guide leadership decision-making.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Planned and managed resources and budget to support and deliver objectives.
Sales and marketing team leader
Hair & Skin Care Center
Riyadh
01.2002 - 01.2008
- Undertook competitor research and analyses and presented findings to senior management and marketing team.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Analysed sales reports to identify trends and update strategies.
- Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas.
- Planned and executed initiatives to reach target audience through most effective channels.
- Conducted market research to identify consumer requirements, habits and trends around specific products.
- Delivered superior customer service by making information readily available and actively listening to customer needs and concerns.
Education
Diploma - Trading & Commerce
Cairo University
Cairo 02.1991 - 08.1994
Skills
- Problem resolution
- Resolving errors
- Accounts reconciliation
- Inventory control
- Complex project negotiations
- Account management
- Sales pipeline management
- Persuasive negotiations
- Sales goal attainment
Languages
Arabic
Native
English
Upper intermediate
References
References available upon request.
Timeline
Senior administrative assistant
Nayifat Finance Company
03.2017 - Current
Senior sales supervisor
Akwad IT solutions
11.2013 - 02.2015
Sales manager
Contact Point Est.
10.2012 - 09.2013
Area manager
Hair & Skin Care Center
01.2008 - 07.2011
Sales and marketing team leader
Hair & Skin Care Center
01.2002 - 01.2008
Diploma - Trading & Commerce
Cairo University
02.1991 - 08.1994