Iffat Khan
Tabuk,Saudi Arabia
Summary
Results-driven Digital Marketing Executive with over fours years of experience in eCommerce, managing major accounts on Amazon, Flipkart, and more. Certified in Google Ads and Digital Marketing. Expertise in Google advertising campaigns, PPC performance, keyword research, and competitor analysis. Skilled in website content management, online reputation, and client relationships. Proficient in data analysis and deriving strategic insights. Excellent communication, project management, and analytical skills, with a track record of exceeding performance targets and implementing quality assurance practices.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Media Senior Associate
Google Operation Center
Gurgaon, India
09.2024 - 01.2025
- Supported digital marketing efforts to increase brand awareness, drive website traffic, and generate bookings
- Created and managed multi-channel campaigns, including SEO, PPC, metasearch, display, social media, and email marketing
- Updated and maintained website content, ensuring optimization for search engines and user experience to drive conversion rates
- Monitored and responded to guests' online feedback, fostering positive relationships through online reputation platforms
- Tracked and reported campaign performance metrics, providing actionable insights and recommendations for optimization
- Collaborated with internal teams and stakeholders to develop and execute comprehensive digital plans
- Worked closely with external partners to achieve campaign KPIs and strategic recommendations
- Stayed updated on the latest digital trends and best practices to continually enhance marketing efforts
- Managed major eCommerce sales accounts, including Amazon, Flipkart, Myntra, 1MG, and Big Basket, focusing on account sales, optimization, and digital strategy
- Strategised and implemented Google advertising campaigns, enhancing PPC performance and optimizing spending
- Conducted keyword research and competitor analysis to inform and refine digital strategies
- Analyzed large and complex datasets to derive strategic insights and support customer business objectives
- Applied strong communication and stakeholder management skills to simplify complex data sets and concepts
- Demonstrated excellent project management and analytical skills in a fast-paced environment, managing multiple projects simultaneously
Senior Process Executive
Cognizant Technology Solution
Gurgaon, India
07.2022 - 08.2024
- Strategising and implementing various components of Google advertising campaigns
- Enhance PPC spending and performance
- Conduct regular keyword research and competitor analysis for clients
- Stay informed about the latest trends in digital marketing and amplify engagement through paid campaigns
- Possess proficiency in Google Ads and various other marketing tools
- Apply a nuanced comprehension of bidding strategies tailored to campaign goals and market dynamics
- Ensured that performance parameters were met and exceeded within company's guidelines and policies
- Implemented stringent quality assurance practices, achieving a record low in customer complaints
- Ensured all queries were addressed so that client relationships were maintained
Management Coordinator
Karvy Innotech Limited
Noida, India
11.2021 - 06.2022
- Assembling technical requests, assigning tasks to desktop support engineers, and providing support
- Tracking project progress, identifying issues, and resolving risks
- Conducting research, gathering data, and analyzing information to support decision-making processes
- Liaising with external partners, vendors, and clients on behalf of management team
- Tracking and managing project timelines and deadlines
- Successfully delivered on tasks within tight deadlines.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Supported team by demonstrating respect and willingness to help.
Education
Master of Business Administration - Finance & Marketing
Babu Banarasi Das NITM
IndiaSkills
- Pay Per Click
- Google Ads
- Search Engine Optimization
- Performance reports
- Client Relationship Management
- Service Engine Management
- Digital Marketing
- Data Analysis
Certification
- Google Ads Search
- Google Ads Digital Marketing
Projects
Project-Houston, Jan2024-Aug2024
Role-Team Lead
- Lead the team for project 'Houston', which incorporated billing of GCS High Touch Billing Customer accounts for the Google Ads.
Timeline
Digital Media Senior Associate
Google Operation Center
09.2024 - 01.2025
Senior Process Executive
Cognizant Technology Solution
07.2022 - 08.2024
Management Coordinator
Karvy Innotech Limited
11.2021 - 06.2022
Master of Business Administration - Finance & Marketing
Babu Banarasi Das NITM
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