Ziwo/Freshworks cloud calling and ticketing systems
Imran Nazar Sait
Marketing Head
Rabwa,Riyadh
Summary
An experienced and resourceful marketing and communication professional with 9+ years' experience in Retail sector and 3+ years' experience in multinational environment based in U.K. Over the past 7 years I’ve led marketing initiatives that resulted in significant growth in sales, engagement, visibility and customer footfall. I posses a strong processional background in social/digital media, strategic approach and understanding of consumers behaviour. My hands on approach to aligning campaign planning and creative execution with market and audience data enables me to meet challenging performance matrics that consistently align with wider business objectives.
Overview
12
12
years of professional experience
Work History
Head of Marketing
Alsadhan Group of Companies
08.2022 - Current
- To Manage and be responsible for the Developing and implementation of the company strategies, to enhance the 'Brand' image and increase market share through customer loyalty and traffic whilst maintaining existing customers
- Manage the department effectively and efficiently and ensure the brand messages delivered within the team are consistent and accurate
- Convince the management about the future possibilities and to take risk based on data driven analysis
- Maintain relationships with media to ensure effective messaging and positioning of the organization
- Oversee the complete content creation and production across all platforms which includes Weekly Flyers (per Brand), Social Media Content & Digital Marketing push
- Turnaround the marketing from expense to revenue generated department through rationalized approach
- Evaluate the strategies output at every step of implementation for better understanding of its pros and cons to further reduce the risk and loss if any incurred.
Marketing Manager
Nesto Group of Companies
06.2015 - 07.2022
- Derived strategies to get the word out about our company and drive immense traffic to our front door
- Handling the entire marketing budget and allocations efficiently
- Deploy marketing campaigns and their implementation from ideation to execution
- Review various promotional flyers, marketing materials and recommend changes if any
- Handling customer complaints/grievances
- Initiative taken for digital marketing and ecommerce and as a result e-commerce was incepted and launched
- Content marketing in social medias like Facebook, Instagram, Snapchat, Twitter, Etc
- Running Digital Marketing across major channels such as Meta & Google
- Produce valuable and engaging content for our website that attracts and converts our target groups
- Close liaison with media and publishers to ensure day to day promotional activities
- Closely monitor marketing designs and ensuring creative output for social media users.
Procurement Associate
Amazon.co.uk
09.2012 - 12.2014
- Responsible for timely placement of packaging material, supply/demand alignment and stock replenishment
- Raising Purchase Order and Electronic PO via Share point and Oracle
- Follow up each and every purchase to get it recorded in Oracle before the payment gets on hold
- Continuously monitoring, evaluating and improving supplier performance
- Sourcing affordable materials for the company without compromising in quality
- Controlling and maintaining the purchase budget
- Help and coordinate to prepare required legal documentation
- Interact with other Fulfillment Centers to implement best practices and maintain consistency throughout the retail process
- Resolving payment issues with vendors to positively influence spending decision
- Transferring all the excess stock to different sites within UK to help maintain adequate stock levels
- Keeping regular contacts with the suppliers in order to renegotiate the process thereby getting the best prices for the company
- Self-driven to promote a safe working environment.
Education
Executive Program on Digital and Social Media Marketing Strategy - undefined
Indian Institute of Management Calcutta (IIMC)
Calcutta, IndiaMaster's in Business Administration, Human Resources & Project Management - undefined
Liverpool John Moore's University
Liverpool, EnglandBachelor's in Information Technology - undefined
Cochin University of Science and Technology
Kerala, IndiaSkills
Budget Management
Social Media Management
ATL & BTL Media Marketing
Loyalty Program Management
Store Launches & Event Management
Team Player & Strong Negotiation Skills
Relationship building and retention
Marketing plan development
Campaign management
Promotions
Marketing and advertising
Staff Management
Accomplishments
- A soaring increase of 20% customer traffic in the year 2023 throughout Alsadhan & SPAR brands
- Successfully implemented new marketing notion to enhance customer delight which improved the top line and brand awareness at NestO
- NestO Super Cup 2017, a phenomenal football match ended in a great success with a huge brand awareness
- Carried out with the team to display the Saudi Arabia's largest cake as a masterpiece attraction at NestO with a traction of 65% of extra footfall
- Stunning negotiation with vendor which helped the company to save SAR 600,000 for the year 2016
- Initiated events and pipelined sales through digital marketing and commenced e-commerce
Computerlanguages
- MS Office
- Internet
- Search Engines
- SAP
Software
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Arabic
Intermediate (B1)
Interests
Travelling
Cooking
Timeline
Head of Marketing
Alsadhan Group of Companies
08.2022 - Current
Marketing Manager
Nesto Group of Companies
06.2015 - 07.2022
Procurement Associate
Amazon.co.uk
09.2012 - 12.2014
Executive Program on Digital and Social Media Marketing Strategy - undefined
Indian Institute of Management Calcutta (IIMC)
Master's in Business Administration, Human Resources & Project Management - undefined
Liverpool John Moore's University
Bachelor's in Information Technology - undefined
Cochin University of Science and Technology