Irfan Hashmi
Lahore,Pakistan
Summary
Innovative Brand Manager with knack for developing compelling campaigns that boost brand awareness and drive customer engagement. Successfully led cross-functional teams to deliver impactful marketing strategies, resulting in significant market share growth and enhanced brand loyalty. Known for creating cohesive brand narratives and fostering strong client relationships.
Overview
20
20
years of professional experience
2005
2005
years of post-secondary education
1
1
Certification
Work history
Brand manager
AlEmar International, ARASCO
Riyadh, Riyadh Region
2023.07 - Current
- Evaluated campaign performance to optimise return on investment.
- Conducted market research to understand customer base and enhance products.
- Developed marketing plans to support department strategies.
- Organised marketing plans and programmes to best support business growth and development.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
Business Development Manager – Poultry Health Division
GHAZI BROTHERS
Lahorer, Pakistan
2021.03 - 2023.06
- Identified and pursued business opportunities in the Poultry and Aqua sectors, enhancing company revenue and profitability
- Supervised a technical team, overseeing task assignments, schedule approvals, and compliance with deadlines
- Developed innovative sales and marketing strategies based on key product analysis, driving significant growth
- Managed company seminars and training programs to promote key products effectively.
Business Development Manager – Feed Tech Division
GHAZI BROTHERS
Lahore, Pakistan
2018.03 - 2021.03
- Led a technical team to provide expertise in poultry and dairy feed additives, ensuring alignment with customer needs
- Explored business opportunities in poultry and dairy segments, enhancing bottom-line profits
- Implemented advanced feed formulation techniques, including digestible amino acids and DEB approaches, to maximize profitability
- Utilized CARGILL software (BRILL and FRB) for optimal feed formulation services.
Product Manager – Feed Tech Division
GHAZI BROTHERS
2015.03 - 2018.03
- Spearheaded product development and commercialization efforts for poultry and dairy lines
- Analyzed market trends and competitor performance to refine promotional strategies
- Engaged with customers to gather feedback and refine marketing approaches.
Zonal Manager – Feed Tech Division Lahore
GHAZI BROTHERS
Lahore
2010.03 - 2015.03
- Developed performance reports to present data-driven insights to upper management
- Improved zone performance through analysis of sales metrics and reports
- Conducted product trials and summarized findings for strategic use.
Regional Sales Manager – Feed Tech Division Lahore
GHAZI BROTHERS
Lahore
2010.01 - 2013.01
- Adjusted sales strategies based on market conditions and customer trends
- Established new accounts generating over 36M annually through effective product ROI presentations.
Territory Manager – Feed Tech Division Lahore
GHAZI BROTHERS
Lahore
2007.03 - 2010.03
- Developed brand expansion initiatives, focusing on sales, marketing, and advertising campaigns
- Fostered relationships with farmers and home mixers to enhance product visibility and sales.
Technical Sales Executive
ELITE MARKETING ASSOCIATES
2006.01 - 2007.01
- Promoted company products at the customer level, generating new sales leads
- Researched product benefits and pricing structures to inform client decisions.
Assistant Production Manager
HI-TECH FEEDS
Lahore
2005.01 - 2006.01
- Supervised the feed production process, implementing efficiency and quality measures
- Recommended and executed quality improvements to minimize defects.
Education
M.Sc (Hons) Animal Nutrition -
University of Veterinary and Animal Sciences
B.Sc (Hons) Animal Husbandry - undefined
University of Agriculture Faisalabad
FSc (Pre-Medical) - undefined
Government College Science
Matric (Science Group) - undefined
Laboratory High School
Skills
- Proficient in Brill Formulation Software, FRB, In-Page, Microsoft Office, Power BI, CRM
- Strong research capabilities and analytical skills
- Excellent communication and interpersonal skills
- Eager to learn and adapt to new challenges
- Open to relocation
- Client communication
- Campaign development experience
- Sales strategy familiarity
- Brand development
- Market research
- Problem-solving
- Leadership
- Resourcefulness
Custom
Available upon request.
Languages
Urdu
NATIVE LANGUAGE
English
Advanced
A1
Arabic
Beginner
A1
Affiliations
- Literature Review
- Organic Nutrition
- Exercise
Certification
Earned Certificates and awards furnished on demand.
Timeline
Brand manager
AlEmar International, ARASCO
2023.07 - Current
Business Development Manager – Poultry Health Division
GHAZI BROTHERS
2021.03 - 2023.06
Business Development Manager – Feed Tech Division
GHAZI BROTHERS
2018.03 - 2021.03
Product Manager – Feed Tech Division
GHAZI BROTHERS
2015.03 - 2018.03
Zonal Manager – Feed Tech Division Lahore
GHAZI BROTHERS
2010.03 - 2015.03
Regional Sales Manager – Feed Tech Division Lahore
GHAZI BROTHERS
2010.01 - 2013.01
Territory Manager – Feed Tech Division Lahore
GHAZI BROTHERS
2007.03 - 2010.03
Technical Sales Executive
ELITE MARKETING ASSOCIATES
2006.01 - 2007.01
Assistant Production Manager
HI-TECH FEEDS
2005.01 - 2006.01
B.Sc (Hons) Animal Husbandry - undefined
University of Agriculture Faisalabad
FSc (Pre-Medical) - undefined
Government College Science
Matric (Science Group) - undefined
Laboratory High School
M.Sc (Hons) Animal Nutrition -
University of Veterinary and Animal Sciences