ISLAM ABBAS

Double Hat as Marketing Manager KSA&EG responsibilities, along with providing Marketing support for MEA.

and LATAM Business Lead:

• Lead LATAM distributor Markets business.
• Set and achieve Sell in objectives
• Setting countries local strategies, communicate and ensure execution with distributors
• Lead cross-functional team to achieve business objectives
• Resource planning and identification by ROI
• P&L management
• Liaise interactions between Lifescan and Distributors

• Building and implementing Brands' plan, strategy and tactics
• Leading HCP, Retail and Digital marketing activities
• Leading new product launch
• Short term and long term forecasting
• Team product and market training
• Local budget Forecast control and management
• Leading Strategic projects
• Creating and communicating marketing materials
• Market and competitor analysis and understanding
• Aligned marketing objectives with business goals, ensuring coherent strategy implementation.

• Portfolio Expansion to include Specialty care to Oncology.

• Launching BI Oncology and BI portfolio to Oncology community
• Building and implementing Brands' plan, strategy and tactics
• Creating brands' campaign and equity
• Thought leaders and speakers management and development
• Short term and long term forecasting
• Leading the Brand Team to achieve business related objectives
• Direct promotional budget Forecast control and management
• Leading team in KSA (3 KAMs)
• Team on boarding, coaching and development
• Candidates, Selection, assessment and recruitment.

• Building and implementing Brands' plan, strategy and tactics
• Creating brands' campaign and equity
• Thought leaders and speakers management and development
• Short term and long term forecasting
• Leading the CFT to achieve business related objectives
• OPEX Forecast control and management
• Leading team in KSA (4 PS) "training, coaching and development".

• Leading Diabetes portfolio launch in PHCs (MOH Sector)
• Internal and external launches planning and execution.

• Responsible for all sectors in Western region
• Territory management and account action plans
• Alimta introduction in HADA hospital.

• CRC and Lung Cancer Specialist (Tarceva, Avastin and Xeloda)
• 100% growth in 2010.

• Participated in designing liquid preparation unit
• Leading the plant registration committee.

• Leading the team to manage production plans
• Preparing and revising section documents (SOP - BPR...).

• General Line
• Teveten Launch.