Summary
Overview
Work History
Education
Skills
Certification
Interests
Personal Information
Playing Chess and Cooking
Timeline
Generic
JAVED ANWAR CHOUGLE

JAVED ANWAR CHOUGLE

Senior Marketing and commercial professional
Riyadh

Summary

Dynamic marketing leader with over a decade of experience in brand management and development for prominent market leaders in the GCC. Expertise includes managing multiple categories while prioritizing long-term growth and profitability. Proven track record of driving successful, high-impact marketing campaigns through strategic planning, category management, and consumer insights, enhancing brand performance and market presence. Committed to fostering innovation and delivering measurable results in highly competitive environments, consistently elevating brand visibility and engagement.

Overview

16
16
years of professional experience
5
5
Certifications

Work History

Group Product Manager (Marketing Manager) – GCC

Almarai
07.2022 - Current
  • Achieved 50% volume growth in five years (8.5% CAGR) by driving category expansion.
  • Led the first-ever TVC and digital campaign, increasing penetration from 20% to 40%.
  • Managed five-year volume planning, including NPD and capacity expansion.
  • Developed cost-saving and margin-enhancement projects to improve P&L.
  • Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
  • Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.

Product Manager – Marketing GCC

Almarai
03.2019 - 06.2022
  • Managed Long Life Creams & Evaporated Milk, a SAR 2 billion business.
  • Successfully launched a new packaging identity, strengthening brand positioning.
  • Led digital campaigns on Snapchat, Instagram, YouTube, and Facebook.
  • Solved supply issues by developing new suppliers, adding SAR 10 million in incremental margin.

Brand Manager – Consumer & Trade

Al Nashar, KSA
10.2016 - 12.2018
  • Managed SAR 250 million dairy products business.
  • Developed digital and social media strategies to drive consumer engagement.
  • Launched new dairy category products and new packaging innovations.
  • Led the relaunch of Strawberry Flavored Cream, increasing market share by 2%.

Brand Manager – Chocolate Category

Gandour - KSA
10.2013 - 09.2016
  • Managed marketing for Moods, Pik-One, and other chocolate brands.
  • Launched Moods Chocolate with a 360-degree marketing plan, achieving 3% market share in six months.
  • Executed ATL & BTL marketing activities within budget and timelines.
  • Assisted in Brand revamp and launch of Yamama Cake range.

Associate Marketing Manager

IFFCO Group UAE
08.2009 - 04.2013
  • Developed marketing strategies for UAE, GCC, India, and North Africa.
  • Successfully launched new confectionery products, expanding the brand footprint.
  • Led packaging revamps to enhance product visibility and appeal.
  • Measured campaign success through key performance indicators to inform future strategy adjustments.
  • Monitored competitor activity to stay ahead of industry changes and maintain a competitive edge.
  • Managed the budget delivery of around 9,500 tons annualized volume from 8 countries

Education

MBA - Marketing

Al’s Allana Institute of Management Studies, Mumbai University
04-2009

BBA - Marketing Management

Royal College
03-2005

Skills

  • Marketing strategy development

  • Market development and growth

  • Innovation strategy experience

  • Integrated marketing strategies

  • Financial analysis and profitability oversight

  • Project management

    • Product launch planning

Certification

Phase Gate Process – Almarai

Interests

Football (State-level player), Cycling, Swimming, Business case studies, Marketing trends, Documentaries on successful food and restaurant businesses

Personal Information

Playing Chess and Cooking

Interested in global cuisine, have my own experiments at home. I love Fusion, bringing together 2 different worlds is out of the world experience

Love to play chess and other indoor sports with friends like table tennis and Padel.

Timeline

Group Product Manager (Marketing Manager) – GCC

Almarai
07.2022 - Current

Product Manager – Marketing GCC

Almarai
03.2019 - 06.2022

Brand Manager – Consumer & Trade

Al Nashar, KSA
10.2016 - 12.2018

Brand Manager – Chocolate Category

Gandour - KSA
10.2013 - 09.2016

Associate Marketing Manager

IFFCO Group UAE
08.2009 - 04.2013

BBA - Marketing Management

Royal College

MBA - Marketing

Al’s Allana Institute of Management Studies, Mumbai University

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JAVED ANWAR CHOUGLESenior Marketing and commercial professional