Jeevendran Nallathamby
Jeddah,Saudi Arabia
Summary
A seasoned strategic marketing personal with an extensive expertise to build brand at retail & to leverage shopper insights / missions to plan & develop channel strategies, for a flawless execution. A business acumen with an ability to build future leaders with a proven track record on sales training, leadership skills. Articulates & communicates effectively with a talent for developing teams to be motivated and working towards achieving business goals. Empowers team members to independently handle issues and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach with teams.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
Work History
National Chanel Manager
Said Binzagr Company
Jeddah, Saudi Arabia
07.2023 - Current
- 9 consecutive months over delivered budget by 15%+
- Delivered KPI targets and improvements on consistent basis through excellent leadership.
- Created and implemented best practice policies and processes to aid operational performance.
- Addressed customer issues with compassion and ensuring swift, successful resolution.
- Upskilled staff through targeted training opportunities, enhancing team capabilities.
- Planned and managed resources and budget to support and deliver objectives.
Business development manager / Capability building
Said Binzagr Company
Jeddah, Saudi Arabia
01.2018 - 06.2023
- Built sales force automation for the company along with the project team. Selected the best vendor, built the blue print & trained the the staff & managers across KSA.
- Developed retail van sales training module on the 9 steps of the call / Train the trainer for Managers & Operations manual & guide
- Trained well over 500 salesman, 60+ supervisors & Channel managers & completed 2000+ training sessions in people development, both in house & on the job coaching, Most of them moved up their carrier ladder to become, Supervisor, Channel manager, Area sales managers & NSM
- Built an onboarding program for Van salesman & Supervisors
- 150+ onboarding sessions were conducted with 4 days work shop on Sales fundamentals, 9 steps of the call & etc...
ASM North Region
Said Binzagr Company
Jeddah, Saudi Arabia
01.2015 - 12.2017
- During this period achieved double digit growth 0f 11.5%
- All KPI's were met LPPC - 6.4 , BP - 66% , ECO - 96%
- Sales team used to achieve 80% of their monthly Incentives
- This was achieved by Forecasted sales trends to plan team resourcing.
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Implemented cross docking to outstation salesman to save time and improve productivity
Perfect Store Manager - Modern Trade
Said Binzagr Company
Jeddah, Saudi Arabia
08.2012 - 12.2014
- Developed and trained the team on Perfect stores execution
- Perfect store scores were at 16% in August 2012 and struggling to achieve Unilever goals. This was arrested by fixing the fundamentals with Unilever team and delivered consistently 28%, 39% & 44% & 50% by December
- Was instrumental to recognize and reward the best execution team / Individuals in perfect stores.
- Though Perfect stores we built an impregnable modern trade execution team
- Unilever President Paul Polman & Sanjeew Metha visited Saudi Arabia multiple times in this period and Binzagr team was well recognized for its Every day great execution.
Channel Marketing Manager
Unilever Sri Lanka
Colombo, Sri Lanka
06.2009 - 06.2012
- Developed loyalty scheme for the Pharmacy / Cosmetic channel & Segmented the Gold customers for a sustainable performance for long term relationship building & to build brands through strategic customers.
- Drug Channel grey by 38% in the following year in 2010 & then followed by 25%+ in 2011 & 2012
- Developed and Translated customer & shopper insights into business building opportunities
- Managed total trade Investment and saved 4 million in 2011 by investing effectively and efficiently
- Studied retail trend through retail audits to identify issues and opportunities and transform them into business opportunities
- Prepared annual growth plans and aligned with channel heads for delivery whilst reviewing the deliverables quarterly
Asst. Customer Manager / Customer Manger
Unilever Sri Lanka
Colombo, Sri Lanka
12.2002 - 06.2009
- Implemented practical cat man for Unilever related categories to achieve share of shelf with Cargill's Food city in Modern trade
- One of my supervisor became the best Supervisor in 2007. In 2008 last qtr I was promoted to senior management as a customer manager and succeeded to handle the largest modern trade customer (Cargills Ceylon Ltd)
- Achieved 40% YOY growth with Arpico the largest Hypermarket format in Sri Lanka one for four consecutive years
- Influenced the customer to start up the 1st loyalty card promotion in SL, which is now known as the Priviledge card
- 1st ever health and beauty counter was planned and executed to revolutionise the relevance of brands at retail in Arpico
- 2nd Runner up in 2009 as a Customer manager & growth champ in the month of June 2009 with a 63% growth with Cargill’s
- Won 2 time Best Asst. Customer manager Award and once 1st runner up
- During the closure of the government owned supermarket chain in 2004 (Sathosa), ensured zero outstanding for the company to avoid any right off’s. Unilever Srilanka was the only company who managed to achieve Zero write off from this modern trade customer
Sales representative
Unilever Sri Lanka
Colombo, Sri Lanka
12.1998 - 12.2002
- Won the prize money to UK to watch the cricket world cup in Lords cricket ground (England Vs Sri Lanka) with all expenses paid for 10 days as a result of the exceptional sales achievement in the 1st quarter 1999.
- In 2000 & 2001 won cash rewards 50K (LKR) for achieving the quarter targets
- Built lasting relationships with clients through customer service interactions.
- Increased revenue by acquiring new customers and determining needs to offer relevant products.
- Accounted for all inventory and ordered new stock at the distributor point
- Utilised various sales techniques to develop relationships with customers and drive sales.
Sales Executive
Shaw Wallace & Hedges
Colombo, Sri Lanka
01.1998 - 11.1998
- Built focused new client networks (hotels, Restaurants) growing business opportunities and increasing revenue possibilities with the available Key account customers
- Maintained contact with customers throughout sales and pre-delivery process.
- Fostered positive relationships with customers to enhance loyalty and retention.
- ·Handled product launches, Launched Ajinomoto Brand, in Key Account & to the industrial business
Book Advisor
Time Lime Books
Colombo, Sri Lanka
01.1996 - 12.1997
- Was featured in the newspaper, as a young achiever for Best Book advisor (Sales within short period of joining)
- Analyzed positives & the negatives of each presentation pitch to deliver better results on the next appointment
- Responsibility on payments assurances to the company & ensured zero bad debts.
- Was promoted to Supervisor with Motor bike, within 8 months of joining the company
Education
High School Diploma - Commerce
St. Benedict's College
Sri Lanka 01.1994 - 08.1996
Skills
- Develop & Execute Joint Business Plans
- Contract management
- Sales Training
- Profit and loss analysis
- Negotiations
- Data Analytics
- Customer Marketing
- Category Management
Accomplishments
- Category management & Shopper marketing - IGD UK
- Leadership training by Stephen Covey foundation - Sri Lanka
- Customer marketing Foundation & Advanced Training - Indonesia
- Advanced Key account management - Sri Lanka
- World class celling to achieve every day great execution “EDGE” - SriLanka
- Negotiations - Sri Lanka
- Selling Essentials - Sri Lanka
- Networking - Sri Lanka
- Best Asst. Customer manager 2 times and once runner up - Unilever
- Best Book advisor - Time Life
- Travelled to 11+ countries for achieving various targets
Languages
English
Fluent
Tamil
Fluent
Singhala
Fluent
Affiliations
- Traveling, Reading & Movies
Timeline
National Chanel Manager
Said Binzagr Company
07.2023 - Current
Business development manager / Capability building
Said Binzagr Company
01.2018 - 06.2023
ASM North Region
Said Binzagr Company
01.2015 - 12.2017
Perfect Store Manager - Modern Trade
Said Binzagr Company
08.2012 - 12.2014
Channel Marketing Manager
Unilever Sri Lanka
06.2009 - 06.2012
Asst. Customer Manager / Customer Manger
Unilever Sri Lanka
12.2002 - 06.2009
Sales representative
Unilever Sri Lanka
12.1998 - 12.2002
Sales Executive
Shaw Wallace & Hedges
01.1998 - 11.1998
Book Advisor
Time Lime Books
01.1996 - 12.1997
High School Diploma - Commerce
St. Benedict's College
01.1994 - 08.1996
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