Jescar Hayek

AMID is an innovation and a consultancy/training agency that represent Press Association UK in the MENA.

We do training, seminars, lectures and general consultancy and implement solutions (I lead a team who do media campaigns, content development and all kind of digital productions).

AMID focuses on the power of people to make life brilliant for everyone. To make all this happen, we use our skills in media, training, design, digital, technology, communications, humor and ideations.

We don’t just do this because it’s the right thing to do, it’s also far more fun than using our brains to consultant yet another Facebook page for a brand.

Fields: Public Relations, Media, Sales, Marketing, Content Development and Management.

Turn Over: 12,000,000 SR

Part of the team that established the radio station and founded its marketing and sales strategy.

· Supervise the sales team (6 people).

· Sell airtime to advertisers, direct clients and MBUs.

· Lead and motivate the sales team in order to maximize profits and hit sales targets.

· Coordinate with the editorial team to create creative and customized programs/shows for the clients.

· Turnover: $6 million

Alif Alif gave me great experiences in management, budgets, broadcasts, team leading, advertising, marketing and sales.

Part of the team that established the newspaper and founded its marketing and sales strategy.

· Research and design growth and sales strategic plans aimed at increasing the sales of the newspaper in the Saudi market.

· Manage a team of 6 people.

· Sell advertising spaces, to direct clients and MBUs.

· Annual Turnover: $22 Millions.

· Participated in the re-launching of Al-Watan newspaper Corporate & Positioning Identity, 2004.

· Covering several press conferences and events.

· Employee of the year, Al-Watan Newspaper, 2003.

Al-Watan Newspaper gave me great experiences in research, management, budgets, journalism, media,workshops, accounting, advertising, marketing and sales.

· Client servicing section.

· Plan, organize and monitor advertising campaigns for existing clients.

· Participate in ‘pitches’ to win new business.

· Strong coordination with the advertising team and administrative staff to make sure that campaigns are produced on time and on budget.

(IVIEW) gave me experiences in Client servicing, Presentation skills, Media, Production, Writing reports and many others.