JIALING(IRIS) ZHANG
PLYMPTON
Summary
Self-motivated person, committed to ongoing professional development. With strong communication skills characterized by a high level of adaptability that allows me to foster rapport with a diverse range of customers, colleagues, and other stakeholders, Confidently contribute to the working team. I am confident that I can make a positive impact on the work and wellbeing outcomes of the group.
Take care of the newborn since March 2023, and I am ready to go back to work now.
Overview
4
4
years of professional experience
Work History
Marketing Specialist&Business Development Manager
MR CHEESE MANAGEMENT PTY LTD
05.2022 - 02.2023
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Coordinated trade show participation, maximizing company exposure at industry events.
- Contributed to marketing materials with compelling visual content to increase brand awareness.
- Developed strategic partnerships, including Fantuan, Panda and Uber Eats delivery with key industry influencers to expand brand reach.
- Managed multiple social media accounts, including Heidelberg Cake, Dumpling Lab, Ancient Oriental Restaurant and Mrcheese, ensuring consistent branding and messaging across all platforms.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Spearheaded the planning and execution of live events, leveraging social media tools to drive attendance and engagement both online and offline.
International Business Service Executive
SKYCITY Casino
05.2022 - 09.2022
- Leveraged industry knowledge to anticipate potential challenges and proactively address them before they impacted clients or business operations.
- Collaborated with cross-functional teams to ensure seamless service delivery to clients.
- Managed challenging client situations with professionalism, resolving issues and maintaining positive relationships.
Table Games Dealer
SKYCITY Casino
07.2021 - 06.2022
- Represent SkyCity Casino in a positive, professional and friendly manner to customers.
- Maintain a harmonious atmosphere at gaming tables and ensure the players and game are under control.
- Maximise customer satisfaction by ensuring efficient processes and followed and reviewed to manage all customer issues or disputes, and refer to Table Games Area Manager.
Marketing Officer
AHTS Training And Education
06.2020 - 08.2021
- Helped incorporate product changes to drive customer engagement and firm profits.
- Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Identified strategic partnerships and gather market information to gain a competitive advantage.
- Measuring and reporting on the effectiveness of all digital and social communications, providing insights and opportunities
- PR and Media engagement.
Business Development Manager & General Manager
EASI Global Limited
11.2020 - 05.2021
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
- Manage and launch digital channels campaigns to increase brand awareness, website traffic, conversion rate.
- Plan and execute initiatives to reach the target audience through appropriate channels like social media.
- Optimize copy and landing pages for search engine marketing.
Landing page creation for various marketing campaigns. - Regular reporting regarding campaigns performance.
Operation Scheduler
Pacific Vintners Pty Ltd
10.2019 - 10.2020
- Recording and sign for documents on time, including Internal extra cost consent, CAN document, Bottling Spec confirmation form, sample wines record form, customer complaint
- Production reports prepared on time, including production& shipment tracking report, weekly report, monthly report.
Scheduling new orders and reschedule while dry goods delay - Arrange despatch, including labels, finished goods, or as customer requests
- Collect and deliver dry goods and samples every week to saving costs, saving over 1,000 AUD per week for PV
- Auditing and disposal finished goods and all dry goods on every quarter
- Troubleshoot problems that occur during production, including dry goods and finished goods shortages
- Reduce error rate, made more efficient process, compared before, error rate reduces around or over 10%
- Tracked progress of goods during manufacturing
- Quality control, negotiation with bottling hall
- Addressed internal problems head-on and developed creative solutions to prevent delays and missed targets
Marketing Assistant
Compass Education And Immigration Pty Ltd
01.2019 - 04.2019
- Performed market analysis and research the latest trends
- Contributed to mock-ups, email campaigns, and social media content
- Created unique and engaging content for a range of social media platforms including WeChat
- Tracked schedules, expenses and communication between project stakeholders
- Reviewed historical data and classified information to inform strategic campaign development
- Worked with vendors to complete projects according to schedule and specifications, for each project, communicate with 10 vendors
Education
Master of Accounting And Marketing - Accounting And Marketing
The University Of Adelaide
Adelaide09.2019
Bachelor of Management - Accounting And Business Management
The University of Science And Technology
Changsha, Hunan2016
Skills
- Team management
- Marketing problem resolution
- Business relationship building and rapport
- Online and traditional marketing
- Budgeting and Allocation
- Event coordination
- Languages - English and Chinese
- Microsoft Office Suite - Word, Excel, PowerPoint
- Adobe CC – Photoshop, Lightroom
Related Referees
*Please contact these referees with my knowledge.
- Tuan Nguyen - Casino Manager at Skycity Adelaide: Tuan.Nguyen@skycity.com.au/ 0413 432 000
- Ray Fa - Area Manager at AHTS Training And Education: ray@ahts.sa.edu.au/ 08 8223 1818
- Allan Wang - Area Manager at EASI Global Limited: allanwang318@gmail.com/ 0433 860 318
- Lena Ko - Operation Manager at Pacific Vintners Pty Ltd: lena@pacificvintners.com.au/ 0450 316 669
- Max Liu - Marketing Manger at Compass Education And Immigration Pty Ltd: max@auleaders.com/ 0405 067 772
Timeline
Marketing Specialist&Business Development Manager
MR CHEESE MANAGEMENT PTY LTD
05.2022 - 02.2023
International Business Service Executive
SKYCITY Casino
05.2022 - 09.2022
Table Games Dealer
SKYCITY Casino
07.2021 - 06.2022
Business Development Manager & General Manager
EASI Global Limited
11.2020 - 05.2021
Marketing Officer
AHTS Training And Education
06.2020 - 08.2021
Operation Scheduler
Pacific Vintners Pty Ltd
10.2019 - 10.2020
Marketing Assistant
Compass Education And Immigration Pty Ltd
01.2019 - 04.2019
Master of Accounting And Marketing - Accounting And Marketing
The University Of Adelaide
Bachelor of Management - Accounting And Business Management
The University of Science And Technology
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