Joseph EL KHOURY
Riyadh,KSA
Summary
Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximise profits. Tenacious executive ready to take on challenging role, meet goals and surpass expectations.
Overview
20
20
years of professional experience
6
6
years of post-secondary education
Work History
Chief Operating Officer
Dsquare by Armada Ltd
Riyadh, Saudi Arabia
12.2021 - 04.2025
- Develop and execute company-wide operational strategies in alignment with corporate growth objectives, reporting directly to the CEO.
- Oversee day-to-day operations across all departments including sales, procurement, marketing, logistics, HR, and finance.
- Lead organizational restructuring initiatives to improve departmental efficiency, communication flow, and strategic goal alignment.
- Drive digital transformation through successful deployment and optimization of SAP ERP systems for end-to-end operational visibility.
- Monitor and optimize P&L performance, operational KPIs, and departmental budgets while ensuring cost efficiency and profitability.
- Represent the company in board meetings, strategic negotiations, and high-level partnerships with global suppliers and stakeholders.
- Establish corporate governance standards and internal policies to ensure compliance and operational discipline.
- Direct large-scale project execution, including new showroom development, brand integration, and renovation projects in collaboration with architects and contractors.
- Lead executive-level vendor negotiations, pricing strategies, and long-term stock planning with international partners.
- Align commercial strategy with market trends through competitive intelligence, brand positioning, and customer data insights.
- Champion cross-functional alignment by managing department heads, coordinating leadership meetings, and executing performance reviews.
- Oversee recruitment and organizational development initiatives to build a high-performing and accountable culture.
- Represent Dsquare at international trade fairs and industry summits, securing exclusive partnerships and market positioning.
Projects Sales Manager
Nesma Orbit for Industrial Projects & Commerce
Riyadh, Saudi Arabia
11.2018 - 12.2021
- Achieve growth and hit sales targets by successfully managing the sales team.
- Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence.
- Own recruiting, objectives setting, coaching and performance monitoring of sales representatives.
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
- Present sales, revenue and expenses reports and realistic forecasts to the management team.
- Identify emerging markets and market shifts while being fully aware of new products and competition status.
- Work with internal departments such as the Marketing or Product teams to engage audiences and clients more deeply.
- Develop deep knowledge of business products offering and value proposition.
- Follow organizational policies and regulations that affect the Sales department.
- Proactively pursue new business and sales opportunities.
- Solve problems for clients and customers by developing innovative and tailored sales solutions.
- Brand ambassador and reflect company values at all times.
Business Development Manager
Eurosurfaces Portugal S.A
07.2016 - 10.2018
- Prospect for potential new clients and turning this into increased business.
- Identify potential clients, and the decision makers within the client organization.
- Research and build relationships with new clients.
- Set up meetings with client decision makers. (Architects; Developers; Contractors; Consultants; Marble factories; Stone distributors; End users individuals).
- Plan approaches and pitches. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
- Participate and handle the pricing of the products and solution/service.
- Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.
- Present new lines of products and services and enhance existing relationships.
- Work with technical staff and other internal colleagues to meet customer needs.
- Arrange and participate in internal and external client debriefs.
- Attend industry functions, such as international exhibitions and fairs, and provide feedback and information on market and creative trends.
- Present to and consult with the factory’s management on business trends with a view to developing new services, products, and distribution channels.
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
- Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
- Ensure that data is accurately entered and managed within the company’s sales management system.
- Forecast sales targets and ensure they are met by the team.
- Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
Business Development Manager
El Ajou Group / Al Jeel Medical & Trading Co.
Riyadh, Saudi Arabia
01.2012 - 01.2016
- Conducted complete business plans and due diligence for potential mergers and acquisitions for El Ajou Group:
- Security Service Companies.
- Smart Home Companies.
- Cold Chain Management.
- Renewable Energy.
- Furniture Market.
- Analysed, evaluated Al Jeel’s Marketing operations and procedures to offer recommendations based on findings; assisted management in identifying issues, sorting solutions and implementing them.
- Managed Al Jeel’s Marketing Operation team (Sales Order, Purchase Requisition and Purchase order Cycle).
- Worked on several projects, programs and teams simultaneously for Al Jeel; coordinated with different departments to carry out operations successfully:
- Customer Relationship Management.
- Data cleansing project (Updating and fixing the Mater files of Suppliers, Items, Equipments, Customers, and Employees.
- Pricing (Created a centralized online system for pricing).
- Corporate identity, Website, Events Planning.
Senior Management Consultant
Bahaa Rafic Hariri Group
Riyadh, Saudi Arabia
01.2008 - 12.2011
- Performed research and analysis on several industries and companies prior to the Group’s investments.
- Conducted complete business plans and due diligence for potential mergers and acquisitions.
- Accomplished complete operational and financial audit and consultancy for the Group’s companies.
- Prepared executive summaries for several companies (Financial analysis, Industry specifications...).
- Performed corporate governance framework, code of conducts and several policies and procedures for the Group’s companies.
- Highlight on the above activities:
- Continuous Financial and Operational Internal Audit on the group’s companies: El Abali Project, BMTC, Horizon, Overseas.
- Financial Audit on BRH’s investments through the Monte Carlo and Geneva offices.
- Valuation and Financial Due Diligence prior to the Joint Venture of Overseas Group with ITSA (Italy).
- Financial, Operational and legal Due Diligence on an Insurance Company prior to a potential investment.
- Operational and Financial review on an owned Venture Capital firm and on a third party logistics provider (Wireless, government & aerospace and supply chain).
- Financial Review on Future TV and on a Chicago Illinois based energy company.
- Business plan and Feasibility Study for a Steel Plant in Jubail and a Health Club in Jordan.
Internal Auditor
Saudi Oger Group
Riyadh, Saudi Arabia
01.2007 - 01.2008
- Planned and Performed the audit in accordance with the approved program.
- Reviewed transactions, documents, records, reports and methods for accuracy and effectiveness.
- Prepared working papers which record and summarize data on the assigned audit segment.
- Held preliminary discussions of apparent deficiencies with operating personnel.
- Performed several analysis on firms and subsidiaries of Oger Group.
Clearing and Settlement Department
Midclear (Bank of Lebanon)
02.2006 - 12.2006
- Supervised trade settlements in line with instructions.
- Same day information on securities received and/or delivered.
- Same day information on refused receipts and deliveries.
- Information on open positions on a regular basis.
- Supervised interest / dividend payments and of the transfer of rights related to trade settlements.
Managed the client segmentation project
SNCB - Saudi National Commercial Bank
06.2005 - 01.2006
- Analyzed, studied and classified the financial status of each of the bank’s clients.
- Created and updated a weekly report on the project to the general manager.
- Developed several suggestions and requirements concerning the project.
- Audited and updated regularly the client’s portfolios.
- Performed investments to clients in treasury bills.
Education
Masters Degree - Strategy and Management in the Middle East
ESA – ESA Business School
Beirut 09.2004 - 06.2006
Bachelor Degree - science economics
USJ - Saint Joseph University
beirut 09.2000 - 10.2004
Skills
- KPIs formulation
- Quality assurance oversight
- Budget development and oversight
- Innovation promotion
- Strategic visioning
- Ethical conduct
- Decisive leadership
- Decision making under pressure
- Sales growth strategies
- Business performance measurement
- Knowledge of erp systems
- Employee motivation
- Financial Forecasting
- Data analytics
- Productivity analysis
- Continuous improvement techniques
- Vendor relationship management
- Project prioritisation
- Corporate governance
- Risk mitigation
- Project portfolio management
- Supply chain management
- Talent development
- Compliance auditing
- Contract negotiation
- Business development
- Process Improvement
- Engaging leadership style
- Crisis handling
- Financial management and planning
- Profit and Loss Analysis
- Brand management
- Customer relationship management
- Supply chain coordination
- PR and media engagement
- Key performance indicators
- Strategic leadership
- Product development expertise
Personal Information
- Iqama Status: Valid & Transferable
- Date of birth: 01/01/81
- Nationality: Lebanese
- Marital status: Single
Languages
English
Fluent
Arabic
Native
French
Fluent
Timeline
Chief Operating Officer
Dsquare by Armada Ltd
12.2021 - 04.2025
Projects Sales Manager
Nesma Orbit for Industrial Projects & Commerce
11.2018 - 12.2021
Business Development Manager
Eurosurfaces Portugal S.A
07.2016 - 10.2018
Business Development Manager
El Ajou Group / Al Jeel Medical & Trading Co.
01.2012 - 01.2016
Senior Management Consultant
Bahaa Rafic Hariri Group
01.2008 - 12.2011
Internal Auditor
Saudi Oger Group
01.2007 - 01.2008
Clearing and Settlement Department
Midclear (Bank of Lebanon)
02.2006 - 12.2006
Managed the client segmentation project
SNCB - Saudi National Commercial Bank
06.2005 - 01.2006
Masters Degree - Strategy and Management in the Middle East
ESA – ESA Business School
09.2004 - 06.2006
Bachelor Degree - science economics
USJ - Saint Joseph University
09.2000 - 10.2004
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