Junzheng Liang
Adelaide
Summary
Dynamic marketing analyst with proven expertise at Trellis Technologies in KPI performance and marketing strategy development. Enhanced campaign effectiveness through data-driven insights and competitive analysis. Recognized for resolving customer conflicts with empathy, fostering loyalty, and improving team efficiency in high-pressure environments. Committed to driving growth and innovation in marketing initiatives.
Overview
3
3
years of professional experience
Work History
Marketing Analyst
TRELLIS TECHNOLOGIES
07.2024 - Current
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Analyzed third-party data and investigated new growth opportunities.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
Customer Service Representative
HITEA BUBBLE TEA
01.2023 - Current
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
Marketing Intern
Building Ideas Centre
01.2024 - 04.2024
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
Customer Service Representative
XINSHIDA Express
02.2022 - 04.2023
- Enhanced customer satisfaction by providing efficient and accurate cash transactions.
- Provided friendly service even during stressful situations or periods of high volume without compromising accuracy or efficiency.
- Supported fellow cashiers with additional tasks, contributing to overall team efficiency.
Education
Master - Marketing Management And Research
University of South Australia
Adelaide, SA06-2023
Skills
- KPI performance
- CRM management
- Qualitative research
- Marketing strategy development
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Interests
- Cooking
- Documenting and sharing travel experiences
- I enjoy helping others and giving back to the community
- Enjoy hobbies that combine physical activity with outdoor exploration
- Music
Timeline
Marketing Analyst
TRELLIS TECHNOLOGIES
07.2024 - Current
Marketing Intern
Building Ideas Centre
01.2024 - 04.2024
Customer Service Representative
HITEA BUBBLE TEA
01.2023 - Current
Customer Service Representative
XINSHIDA Express
02.2022 - 04.2023
Master - Marketing Management And Research
University of South Australia
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