Kabelo Collis

• Strategic Planning and Development: Lead the development of comprehensive marketing and communication strategies for clients, ensuring alignment with their business objectives.
  Conduct market research, competitive analysis, and consumer insights to inform strategic direction.
  Develop and present strategic plans that clearly outline objectives, target audiences, key messages, and tactical execution.
  
• Client Collaboration: Serve as the strategic point of contact for clients, building and maintaining strong relationships.
  Understand client business goals, challenges, and market environments to provide tailored strategic solutions.
  Facilitate strategic discussions and workshops with clients to uncover insights and opportunities.
  
• Campaign Planning and Execution: Oversee planning and execution of integrated marketing campaigns, ensuring strategic consistency across all channels.
  Work closely with creative, media, and account teams to ensure strategic alignment in campaign development.
  Monitor campaign performance, analyse results, and provide recommendations for optimization.
  
• Consumer Insights and Research: Design and conduct qualitative and quantitative research to uncover consumer behaviors, attitudes, and motivations.
  Analyse research findings to identify key insights that inform strategy and creative development.
  Stay updated on industry trends, emerging technologies, and cultural shifts to keep strategies relevant and forward-thinking.
  
• Creative Briefing and Collaboration: Develop clear and compelling creative briefs that inspire and guide the creative team.
  Collaborate with creative teams to ensure strategies are effectively translated into impactful and innovative campaigns.
  Participate in brainstorming sessions, providing strategic input and feedback to enhance creative ideas.
  
• Performance Measurement and Reporting: Establish KPIs and measurement frameworks to evaluate the success of strategic initiatives and campaigns.
  Prepare and present performance reports to clients, highlighting key insights, successes, and areas for improvement.
  Use data and analytics to continuously refine and optimize strategic approaches.
  
• Leadership and Mentorship: Mentor and guide junior team members, providing support and fostering their professional growth.
  Lead by example, promoting a culture of strategic thinking and innovation within the agency.
  Stay engaged with industry developments, sharing knowledge and best practices with the team.

Role included being lead communications strategist, writer and client liaison

• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Increased client satisfaction by effectively managing account teams and delivering exceptional service.
• Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
• Streamlined internal processes to enhance team productivity, resulting in improved performance metrics.

Provide internal communications counsel to promote the Retail and Business Banking's (RBB) strategic business objectives across the group. The function will be fulfilled through planning and timeous delivery of strategic integrated business communications solutions and interventions, with the purpose of protecting and enhancing the reputation of the Group among its stakeholders.

Responsibilities

• Develop, implement, monitor and maintain internal communication strategies in alignment with RBB unit strategies and objectives
• Manage and optimise internal communication channels to improve the flow of information within the business unit, the business division and the group.
• ·Work and partner with BU leadership team to create communication opportunities that will ensure consistent and regular engagement with employees/colleagues.

Projects worked on from July – November 2017

• Rethinking Internal Communications: The Socialisation of Office/Enterprise Social Media as an internal communications tool. ­Developed the Yammer socialisation plan, content approach and pilot plan.
• Colleague Recognition Programme: Cheer for Champions. Creating awareness of the programme and driving participation (content creation and editorial proposal on profiling ‘Champions')
• Development of the RBB editorial calendar and messaging tactics. To assist in creating awareness of various business strategy messages and milestones through alternative communications tactics/methods.
• Development of the Retail quarterly internal update.

Communications Manager: Retail and Business Banking (Affluent Segment)

• PR and Media Relations: Develop and execute strategic PR campaigns targeting the affluent retail banking segment. Establish and maintain strong relationships with media outlets, journalists, and influencers to ensure positive coverage. Handle media inquiries, prepare press releases, and coordinate press conferences and media events.
• Strategy Development: Formulate and implement comprehensive communication strategies to enhance brand awareness and customer engagement. Analyze market trends and customer insights to tailor communication strategies for the affluent segment. Develop and manage communication plans aligned with business goals and objectives.
• Agency Management: Oversee and manage external PR agency to ensure effective execution of campaigns. Provide clear briefs, set expectations, and monitor agency performance to achieve desired outcomes. Ensure alignment of agency activities with brand guidelines and business strategies.
• Content Creation and Writing: Create compelling and targeted content for various communication channels, including press releases, articles, social media posts, and internal communications. Develop and maintain a consistent brand voice across all communication materials. Collaborate with internal teams to gather information and craft engaging stories and messages.

Brand Communications Manager: Sponsorships, Brand, CSI and Cause Marketing

• Overall Brand Management: Develop and execute brand communication strategies to enhance brand equity and visibility. Ensure consistent brand messaging across all communication channels and touchpoints. Monitor and analyze brand performance and market trends to make data-driven decisions.
• Sponsorships and Cause Marketing: Develop and implement cause marketing communications strategies that align with the brand's values and resonate with target audiences. Evaluate the impact of sponsorships and cause marketing campaigns on brand perception and business objectives.
• Corporate Social Investment (CSI): Develop communications and PR strategies that contribute to the community and reflect the brand's commitment to social responsibility.

• Formulating and implementing media and consumer strategies
• Creating and strengthening media relations
• Continuously liaising with clients
• Writing and disseminating media content
• Establish, maintain and grow excellent client relationships.
• Maintain constant communication with client6
• Demonstrate an understanding of clients business and the market
• Ensure all projects are managed efficiently and effectively and all deadlines met
• Build positive and productive client, stakeholder and media relationships

Publicity Journalist

• Marketing of local and foreign programmes in the print media to secure exposure
• Working on PR creative plans and strategies on how to market SABC3 properties
• Providing detailed information to press and viewers – thus creating awareness of SABC 3 content
• Arranging press shoots
• Organising press launches/screenings
• Creating channel awareness to enhance SABC3's image
• Build healthy relationships with press to ensure successful communication of the channel and its programmes

Other responsibilities

• Generating content for the SABC3 website and press brochures
• Copywriter for advertising campaigns created internally
• Compiling the channel's monthly and quarterly reports/reviews
• Assisting the channel General Manager in driving various strategic procedures and processes

Acting Brand Manager

• Developing, implementing and managing the strategic brand communication/marketing of local and kiddies properties
• Briefing on-air department on on-air promos
• Briefing and liaising with advertising and media agencies regarding creative campaigns (ATL and BTL)
• Developing, monitoring and evaluating brand communication plans
• Manage brand/programme performance

• Coming up with features ideas that are in line with the publication's brand positioning and readers' interests
• Assisting with editorial presentations and strategies
• Assisting at photo shoots