Karim Sayeh
Dammam
Summary
+25 years of work experience A dual career in Stores and convenience stores for 16 years in KSA Expert commercial & operation in convenience stores Business and Network development A dynamic, creative, innovative, sales hungry professional with a professional managerial approach, having a good track record of successfully achieving targets as well as managing and developing commercial teams. Areas of expertise in stores include stores concept, customer service, team leading, visual merchandising, Advertisement planning, IT literate, Resolving customer complaints, staff scheduling, sales development, density analysis and cost & stock control Areas of expertise in sales include Account management, Budget performance, Client relationships, Competency training, Successful planning, Distribution analysis, B2B sales and Competitor analysis Areas of expertise in Product Management include Enterprise Content Management (ECM), Product Management, Product Marketing, Product Launching, Brand Marketing and Packaging Strategies
Overview
24
24
years of professional experience
Work History
Chief Executive Officer
Nahar Market
05.2025 - Current
- Managing group of supermarkets and Convenience Store with expansion of 5 of C-Store in 2026.
- Oversee all aspects of the business , settings goals & objectives to ensure the company financial result P&L.
- Providing overall direction of the company as per the Board decision.
- Open 2 C-Store in 2025 , 1 opened in June 25 & 1 store in Dec ,25.
- Set up other income as Rent in the store in goal to increase the profitability of P&L.
- Managing group of people more than 60 ,training , motivate ,team leader , culture of group.
National Convenience Store Manager
ENOC
11.2015 - 12.2024
- Oversee the daily operations of all stores locations, ensuring high standards of efficiency, productivity, and customer service.
- Implement and monitor operational policies, procedures, and best practices to optimize store performance and profitability.
- Lead cross-functional teams to streamline processes, reduce costs, and enhance operational efficiencies across the business.
- Develop and execute commercial strategies aligned with company goals to drive revenue, market share, and profitability.
- Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
- Lead pricing strategies, promotional activities, and product assortment decisions to maximize sales and margin performance.
- Oversee procurement, inventory management, and supply chain logistics to ensure optimal stock levels, product availability, and cost control.
- Build and maintain strong relationships with suppliers and negotiate contracts to secure the best terms and quality.
- Monitor supplier performance and ensure compliance with company standards and sustainability goals.
- Lead, mentor, and develop high-performing teams across operations and commercial departments.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Identify talent gaps and implement training and development programs to build leadership capabilities within the organization.
- Champion initiatives to enhance the customer experience and ensure consistent service delivery across all stores.
- Collaborate with marketing teams to develop campaigns that strengthen brand presence and customer loyalty.
- Utilize customer feedback and data analytics to drive improvements in product offerings and service delivery.
- Ensure all operations comply with legal, health, and safety regulations, as well as company policies.
Regional Operation Manager
Palm C- Store SASCO Group
03.2015 - 10.2015
- Area Operation and Sales Manager for SASCO PALM convenience store ( Nakhla) within more than 15 stores in Eastern region.
- Follow the daily sales report and insure the best sales with full stock and availability of products , control the out of stock and follow with team for re-ordering the high top sales products.
- Control the inventory of the stock level and update with commercial department for any out of stock by supplier.
- Lead the team for the best service to customers and train them to follow the procedures as company standard.
Category Manager Food
Palm C- Store SASCO Group
10.2014 - 10.2015
- Commercial and marketing manager for food chain, purchasing manager
- Develop and execute commercial strategies aligned with company goals to drive revenue, market share, and profitability.
- Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
- Lead pricing strategies, promotional activities, and product assortment decisions to maximize sales and margin performance.
- Oversee procurement, inventory management, and supply chain logistics to ensure optimal stock levels, product availability, and cost control.
- Build and maintain strong relationships with suppliers and negotiate contracts to secure the best terms and quality.
- Monitor supplier performance and ensure compliance with company standards and sustainability goals.
- Lead, mentor, and develop high-performing teams across operations and commercial departments.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Identify talent gaps and implement training and development programs to build leadership capabilities within the organization.
- Champion initiatives to enhance the customer experience and ensure consistent service delivery across all stores.
- Collaborate with marketing teams to develop campaigns that strengthen brand presence and customer loyalty.
- Utilize customer feedback and data analytics to drive improvements in product offerings and service delivery.
- Ensure all operations comply with legal, health, and safety regulations, as well as company policies.
Sales Director
Adwaa Almanhal Est
08.2013 - 09.2014
- Launch new product for fire system as new product friend to the environment and it’s new in Saudi Arabia.
- Flamark prevention product
GM supermarket
Carrefour KSA
11.2008 - 10.2013
- Responsibilities:
- Report to GM District
- Make Forecasts and Plan Budgets
- Define objectives
- Assure target achievements
- Evaluate objectives by section
- Promotions Planning
- Update promo items
- Follow up orders and deliveries
- Negotiations with suppliers
- Best price and discount offers
- Best promotions
- Fees and rent details
- Guarantee the sales dynamics and optimize purchasing plans
- Ensure application of product assortment quantitatively and qualitatively as defined in the section
- Competitor visit and prepare action plans against their prices
- Respect the standard management and BC indicators
- Manage the team
- Motivate, animate, promote the best one
- Dispatch the tasks by section by section and by staff
- Schedule planning and daily briefing
- Action plan of Human resources capacity
- Achievements:
- Made an advance forecast of 25% growth
- Opened a new Store
Sales Manager
Groupement Commercial GCT
01.2003 - 09.2008
- Responsibilities:
- Report to GM handling 80 to 120 subordinates
- Plan targets and objectives
- Analyze Sales and Turnover
- Budget and forecast
- Analyze global turnover
- Analyze sales by family, item and zone
- Forward sales analysis to GM
- Create commercial follow up agreement with customer
- Define commercial terms and conditions
- Follow up of these terms and conditions
- Achieve and update contacts
- Analyze market and competitors
- Identify competitor’s actions
- Know competitor’s behaviors
- Action plan to combat these behaviors
- Internal Communications
- Achievements:
- Forecast new customers by 50%
- Achieve leadership in market
- Diversification of market
Store Manager supermarket
BON PRIX
01.2002 - 12.2002
- Responsibilities:
- Report to GM District having around 150 subordinates
- Fix target
- Global Turnover
- Turnover as per sections
- Margin and Profit identification
- Promotional expenses
- Stock control
- Planning of stores
- Commercial plans
- Financial plans
- Inventory control
- Human resource management
- Purchase
- Service to customers
- Achievement:
- Identified as best stores manager in the group
Education
Master in Management -
Institut Superieur de Gestion
Tunis09.1997
Skills
- Problem Solving
- Decision Making
- Ability to Multitask
- Teamwork
- Ability to Work in a Team
- Ability to Work Under Pressure
- Management
- Communication
- Strategic Planning
- Leadership
- Self Starter
References
- Hamdy, Youses, hamdy@eppcouae.com, 00966501519444, ENOC KSA
- Mohamed, Mohsen, mohamed.mohsen@unitedfuel.com, 00966563004630, ENOC
- Mohamed hedi, bellili, mohamed.bellili@unitedfuel.com, 00966563557640, ENOC KSA
Languages
arabic
french
english
Hobbies
music, movies and sport
Timeline
Chief Executive Officer
Nahar Market
05.2025 - Current
National Convenience Store Manager
ENOC
11.2015 - 12.2024
Regional Operation Manager
Palm C- Store SASCO Group
03.2015 - 10.2015
Category Manager Food
Palm C- Store SASCO Group
10.2014 - 10.2015
Sales Director
Adwaa Almanhal Est
08.2013 - 09.2014
GM supermarket
Carrefour KSA
11.2008 - 10.2013
Sales Manager
Groupement Commercial GCT
01.2003 - 09.2008
Store Manager supermarket
BON PRIX
01.2002 - 12.2002
Master in Management -
Institut Superieur de Gestion