Summary
Overview
Work history
Education
Skills
Certification
Languages
References
Affiliations
Timeline
Generic
Kassem Zaher

Kassem Zaher

Riyadh,Saudi Arabia

Summary

Digital Media Manager with expertise in developing impactful campaigns that drive brand growth. Implemented strategic initiatives that significantly improved online presence and increased engagement across various platforms. Proficient in utilizing analytics to optimize strategies and deliver measurable results.

Overview

11
11
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Digital Media Manager

Ability
Riyadh, Saudi Arabia
02.2022 - Current
  • Increased brand awareness by managing digital content across multiple platforms.
  • Launched lead-generation campaigns, resulting in high-quality leads and improved conversion rates.
  • Conducted market research to develop more effective digital media plans.
  • Analyzed performance metrics to inform strategic decisions.
  • Participating in new business pitches to attract prospective clients.
  • Clients Handling: SAB Bank, Mayar, Body Masters, Golden Chicken, SAB Invest, Chery, and Forthing.
  • Conducted market research to develop more effective digital media plans.

Senior Media Planner

OMD ( Optimum Media Direction )
Riyadh, Saudi Arabia
10.2020 - 01.2022
  • Developed and presented media plans for OOH, TV, and digital channels.
  • Conducted analysis and reporting of campaign performance metrics.
  • Launched and monitored campaigns to ensure optimal execution.
  • Participated in new business pitches to attract prospective clients.
  • Delivered weekly performance reports to clients, enhancing transparency.
  • Introduced innovative concepts to clients, fostering collaboration.
  • Managed notable clients including Formula 1, ROSHN, Tawuniya, SAB, AlULA, and Landmark.

Senior Communication Executive

Leo Burnett
Riyadh, Saudi Arabia
08.2019 - 04.2020
  • Managed daily communication and responses to client requests promptly.
  • Drafted clear written briefs and project documentation for internal planning.
  • Ensured timely and budget-adherent project completion.
  • Clients Handled: McDonalds

Senior Digital Planner

Initiative Agency
Riyadh, Saudi Arabia
09.2018 - 03.2019
  • Participated in new business pitches to secure additional contracts.
  • Created digital media plans to optimize campaign effectiveness.
  • Launched and monitored campaigns, ensuring alignment with client objectives.
  • Presented weekly performance reports to clients for transparency and insights.
  • Analyzed and reported on campaign performance to inform future strategies.
  • Clients Handled : Mobily & Americana

Senior Digital Executive

Mindshare Agency
Riyadh, Saudi Arabia
04.2018 - 08.2018
  • Developed and executed digital media plans for various campaigns.
  • Launched and monitored campaigns, ensuring alignment with client objectives.
  • Analysed and reported on campaign performance to optimise results.
  • Presented weekly performance reports to clients, including Zain and Alissa-Nissan.
  • Participated in new business pitches to secure additional clients.
  • Managed campaign performance for SABB and Body Masters effectively.

Digital Executive

Mindshare Agency
Riyadh, Saudi Arabia
08.2015 - 03.2018
  • Launched and monitored campaigns to maximise impact.
  • Negotiated with media publishers to secure advantageous terms.
  • Developed competitive reports to inform strategic decisions.
  • Created digital media plans to optimise audience engagement.

Digital Sales Executive

Sport 360
Riyadh, Saudi Arabia
01.2015 - 07.2015
  • Introduced our website to clients and media agencies.
  • Identify and develop new sales opportunities.
  • Develop and manage digital marketing campaigns.
  • Sharing weekly and end of campaign reports with media agencies.

Product Specialist

Nawwah Healthcare
Riyadh, Saudi Arabia
04.2014 - 12.2014
  • Introduced and promoted medical equipment to hospitals and clinics, enhancing visibility.
  • Collaborated with business team to identify new customers and strengthen existing relationships.
  • Supported marketing team in developing sales strategies to optimise profitability.

Education

Bachelor in Business Administration (BBA) - Marketing

American University of Beirut (A.U.B)
Beirut / Lebanon
08.2009 - 12.2013

Skills

  • Leadership and teamwork
  • Effective communication
  • Public speaking
  • Time management
  • Data analysis and Google Analytics
  • Campaign management and SEM
  • Sales strategies
  • Microsoft Office proficiency
  • Campaign leadership
  • Brand understanding
  • Social media proficiency
  • Client communication
  • Digital campaign planning
  • Google adwords certification
  • Programmatic advertising

Certification

  • Google Ads Fundamentals
  • Google Ads Display
  • Google Ads Search
  • Digital Sales
  • YouTube Channel Growth
  • Facebook Blueprint

Languages

Arabic
Native
English
Fluent
French
Beginner
Spanish
Beginner

References

  • Elias, Saroufim, Head of Digital, Red Sea Global
  • Mohammad, Tabch, Digital Director, Starcom
  • Zaher, Hatoum, Digital Associate Director, Veyron
  • Fady, Yamak, Group Communication Director, TTP
  • George, Achkouty, Planning Director, OMD
  • Jihad, El Rassi, Business Unit Director, Starcom
  • William, Karam, Head of Digital, Ability

Affiliations

  • Participating in team sports
  • Photography
  • Writing
  • Blogging

Timeline

Digital Media Manager

Ability
02.2022 - Current

Senior Media Planner

OMD ( Optimum Media Direction )
10.2020 - 01.2022

Senior Communication Executive

Leo Burnett
08.2019 - 04.2020

Senior Digital Planner

Initiative Agency
09.2018 - 03.2019

Senior Digital Executive

Mindshare Agency
04.2018 - 08.2018

Digital Executive

Mindshare Agency
08.2015 - 03.2018

Digital Sales Executive

Sport 360
01.2015 - 07.2015

Product Specialist

Nawwah Healthcare
04.2014 - 12.2014

Bachelor in Business Administration (BBA) - Marketing

American University of Beirut (A.U.B)
08.2009 - 12.2013

Similar Profiles

Create profile
Kassem Zaher