KHAID SAAD
Al Madinah
Summary
Accomplished Digital Marketing Specialist with over 7 years of experience in media buying, digital strategy, and brand management. Holder of a CIM Level 4 qualification, with a proven track record in optimizing digital campaigns and maximizing ROI. Seeking a dynamic role to leverage extensive expertise in professional digital marketing and contribute to innovative marketing initiatives. Seasoned Operations Manager and talented leader with 4 years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
11
11
years of professional experience
Work History
Factory and Operations Manager
Alredaa Company for Industry
12.2023 - Current
- Overseeing all factory operations, ensuring efficient production processes and adherence to quality standards
- Implementing strategic operational plans to enhance productivity and reduce costs
- Managing a team of production staff, providing leadership and support to achieve operational goals
- Coordinating with other departments to ensure seamless workflow and timely delivery of products.
Certified Instructor
Chartered Institute of Marketing
08.2022 - 12.2023
- Conducted instruction for CIM Digital Fundamentals, guiding students through key concepts and ensuring understanding of digital marketing fundamentals
- Tutored 4 batches for CIM Level 3 assignments, achieving high success rates among students
- Applied real-world examples to enhance learning and practical application of digital marketing principles.
Marketing Executive
Amipharma Labs
01.2020 - 03.2023
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges
- Led high-performing marketing team focused on creative innovation and client satisfaction
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives
- Oversaw development and execution of multi-channel marketing campaigns to drive growth
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
Branding Manager
Amipharma
01.2018 - 12.2019
- Directed branding strategies for Amipharma, a leading pharmaceutical corporation, enhancing market positioning and visibility
- Executed comprehensive branding campaigns resulting in a 300% increase in brand sales within the pharmaceutical sector
- Oversaw the design and production of pharmaceutical marketing collateral, ensuring compliance with industry regulations
- Collaborated with cross-functional teams to align branding efforts with pharmaceutical marketing and business objectives
- Conducted market research specific to the pharmaceutical industry, identifying opportunities for brand enhancement and competitive positioning
- Managed relationships with external agencies and vendors, ensuring adherence to pharmaceutical industry standards
- Implemented and maintained pharmaceutical brand guidelines to ensure consistency in messaging and visual elements.
Senior Graphic Designer
Amipharma Labs
01.2016 - 12.2017
- Lead team of designers from project ideation through iteration and final delivery
- Embodied brand style to generate aligned content targeted on specific uses
- Refreshed brand experience across key touch points with forward-thinking designs
- Challenged graphics teams to evoke creativity and innovation
- Developed seasonal visual vocabulary to continuously refine and elevate customer experience
- Designed engaging brochures, banners and signs for printing
- Mastered Adobe Creative Suite and Photoshop Illustrator to support design work and image editing needs
- Built and maintained digital photo archives and graphics files for department
- Used 3ds Max to design unique creative infographics, flyers and business logos
- Created visual content for social media campaigns, focusing on meeting quality goals and maximizing engagement.
Graphic Designer
Amipharma Labs
01.2014 - 12.2015
- Designed engaging brochures, banners and signs for printing
- Mastered Adobe Creative Suite and Photoshop Illustrator to support design work and image editing needs
- Created corporate branding, designing cohesive looks from logos to letterheads
- Created quality, high-res digital image files for use in digital and traditional printing methods
- Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral
- Produced digital advertising to showcase products and heighten brand engagement.
Education
Associate's degree - Professional Digital Marketing
Marketing
London, United Kingdom09.2022
Bachelor of Science - Chemical Engineering
Gezira University
12.2008
Skills
- Media Production
- Graphic Design
- Photography
- Digital Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads
- Data Analytics Tools: Google Analytics, Adobe Analytics, Tableau
- A/B Testing and Optimization
- Market Research and Segmentation
- Budget Management and ROI Analysis
- Strong Analytical and Problem-Solving Skills
- Tutoring
- Problem-Solving
- Team Leadership
- Operations Management
- Customer Service
Affiliation
Chartered Institute of marketing - Membership No: 40093958.
Affiliations
- cim
Languages
Arabic
Native language
English
Proficient
C2
Timeline
Factory and Operations Manager
Alredaa Company for Industry
12.2023 - Current
Certified Instructor
Chartered Institute of Marketing
08.2022 - 12.2023
Marketing Executive
Amipharma Labs
01.2020 - 03.2023
Branding Manager
Amipharma
01.2018 - 12.2019
Senior Graphic Designer
Amipharma Labs
01.2016 - 12.2017
Graphic Designer
Amipharma Labs
01.2014 - 12.2015
Associate's degree - Professional Digital Marketing
Marketing
Bachelor of Science - Chemical Engineering
Gezira University
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