Khaled Alaslani
Growth Marketing | SEO Specialist | Digital Marketing
Jeddah,Mecca
Summary
Digital Marketing Manager with success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
25
25
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Instrumentation Technician, Industrial
Saudi Electricity
Rabigh, Mecca
03.2007 - Current
- Identified issues by testing and troubleshooting instruments, components and assemblies using voltmeters, circuit testers and oscilloscopes.
- Removed damaged instruments and repaired components.
- Performed day-to-day LAN and WAN administration, maintenance and support.
- Installed and upgraded Ovation internal and third party software.
- Monitored stability of network and wireless services to deliver comprehensive stability.
- Backed up company data to distributed storage centers to avoid massive data loss in event of network breach or failure.
- Decreased product defects 40% by implementing quality assurance guidelines
Ecommerce Marketing Manager
TCG Master - Contract
Jeddah
08.2021 - 10.2021
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Analyzed and audited clients' websites to address performance issues.
- Conducted in-depth research and analyses to create company online marketing strategies.
- Utilized search engine optimization and emphasized importance of link building.
- Completed keyword research to target clients based on keyword targeting.
JEDDAH BEST CAFES
Website Private project
01.2020 - 10.2021
- Developed and published high ranking website for leading cafe in Jeddah.
- Utilized SEO techniques to drive targeted traffic to website while getting site ranked for increased first page targeted keywords.
- Successfully ranked website to top in most of Keywords cafes in city of Jeddah with 200,000 monthly visitors.
SEO Executive
Tania water - contract
Jeddah
05.2021 - 07.2021
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized site to improve keyword targeting URL strategies, website architecture and content.
- Completed keyword research to target clients based on keyword targeting.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Analyzed and audited clients' websites to address performance issues.
SEO Specialist
ALJDWA - Contract
01.2021 - 05.2021
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Maintained Google and Bing Webmaster Tools accounts and monitored 4 monthes for crawling and indexing issues.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Created content strategies for digital media.
SEO Marketing Expert
SAUDI KNOWLEDGE UNIVERSITY
11.2020 - 01.2021
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Chief Technical Officer
OTLAAT
02.2017 - 12.2020
- Managed company-level architecture, platform and data configuration processes and implementation protocols.
- Laid out complete business continuity plan to maintain data protection in event of natural disaster or long-term outage.
- Developed and implemented long-term strategic technological blueprint.
- Tested security technologies on regular basis and implemented network penetration assessment tools.
- Facilitated ongoing team development and growth through training and professional skills enhancement.
- Maintained thorough understanding of all key and current technologies, platforms and trends.
- Completed and submitted monthly and yearly reports to support executive decision making.
Digital Marketing Manager
OTLAAT.COM
Jeddah, Mecca
02.2017 - 11.2020
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Increased customer engagement through social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Devised strategies and roadmaps to support product vision and value to business.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Created content strategies for digital media.
- Managed paid ads for use on diverse social media platforms.
Education
Bachelor of Information Technology -
SAUDI ELECTRONIC UNIVERSITY
Jeddah 01.2016 - 08.2021
Skills
Digital Marketing
Social Media Expert
Corporate strategy development
Search Engine Optimization (SEO)
Hardware and software monitoring
Data backups
Growth Strategies
Microsoft Excel
CMS management
HTML
Certification
Certified SEO Specialist Qualification, ClickMinded.com
Accomplishments
- Supervised team of 20 staff members.
- Increased web traffic 150% within 3000000 months by designing innovative digital marketing campaigns.
- Grew social media audience 80% through grassroots marketing plans incorporating social media campaigns.
- Achieved The views of the channel on YouTube reached 2 million and 500 thousand views.
Timeline
Ecommerce Marketing Manager
TCG Master - Contract
08.2021 - 10.2021
SEO Executive
Tania water - contract
05.2021 - 07.2021
SEO Specialist
ALJDWA - Contract
01.2021 - 05.2021
SEO Marketing Expert
SAUDI KNOWLEDGE UNIVERSITY
11.2020 - 01.2021
JEDDAH BEST CAFES
Website Private project
01.2020 - 10.2021
Chief Technical Officer
OTLAAT
02.2017 - 12.2020
Certified SEO Specialist Qualification, ClickMinded.com
02-2017
Digital Marketing Manager
OTLAAT.COM
02.2017 - 11.2020
Certified Google analytics, Google.com
08-2016
Bachelor of Information Technology -
SAUDI ELECTRONIC UNIVERSITY
01.2016 - 08.2021
Certified Social media manager, WSI
05-2015
Instrumentation Technician, Industrial
Saudi Electricity
03.2007 - Current