Highly accomplished B2B Sales and Business Development leader with a proven track record of success spanning over 25 years. Adept at driving revenue growth, maximizing profitability, and building high-performing teams. Expertise in generating new business opportunities, managing key accounts, and implementing strategic sales initiatives. Proven ability to cultivate strong customer relationships, negotiate contracts, and close deals effectively.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Head of Sales & Business Development
ST Engineering
Riyadh & Gulf Region
09.2024 - Current
Spearheaded sales and business development initiatives to expand Smart Utilities Services business across all segments, encompassing products such as Smart Meters, Smart Lighting, Smart Parking, IoT platforms, Smart Traffic Management, and Smart Security.
Oversaw sales and business development activities for the Saudi market and the Gulf region.
Served as a Business Enablement Mentor for new partners and the indirect sales channel.
Delivered on key performance indicators, including sales and revenue targets, as directed by regional C-suite executives.
Cultivated and managed relationships with key stakeholders and accounts, ensuring business growth, and the development of new revenue streams.
Conducted market research to identify and capitalize on emerging business opportunities.
Delivered impactful presentations to VIP customers and C-level influencers.
Represented the organization at industry events, conferences, and seminars.
Engaged with senior executives at premier Saudi Arabian companies involved in giga projects.
Conducted market research and reported on competitors.
Head of Business Development
Elsewedy Electrometer Group (EMG)
Cairo
09.2020 - 08.2024
Achieved a 20-30% year-over-year sales growth by effectively steering the company's product lines, including Smart Energy, Smart Water, Smart Gas, Smart Lighting systems, and PLC Communication systems
Managed projects for major companies across diverse verticals in Egypt and East African markets, including Uganda, Kenya, and Ethiopia
Maintained exceptional customer satisfaction levels through proactive account management and timely resolution of critical issues
Exceeded sales targets and revenue goals in the private sector, generating an incremental revenue of 25% year-over-year
Developed and executed strategic sales plans, resulting in the acquisition of approximately 50 new customers annually
Implemented cutting-edge CRM tools integrated with SAP to streamline sales pipeline management and follow-up, achieving a 70% reduction in manual reporting time
Consistently maintained a robust sales pipeline, exceeding the target by 5-7x
B2B Sales Senior Manager
Etisalat e& - Telecommunications
Cairo
09.2008 - 08.2020
Served as the primary sales focal point and account director for prominent UAE global B2B accounts, including Emaar, Eagle Hills, FAB, Emirates NBD, and Emirates Airlines
Consistently surpassed sales targets and revenue goals in the Egyptian market, achieving an average of 30-40% year-over-year growth
Enhanced team and company profitability by cultivating and strengthening relationships with over 20 industry partners and 100+ UAE/Egypt clients
Drove profitability through effective sales strategies and business planning, consistently exceeding sales quotas throughout a 12-year tenure
Enterprise Pre-Sales & Solutions Supervisor
Vodafone Telecommunications
Cairo
07.2000 - 08.2008
Managed a substantial corporate base of at least 300 global and domestic accounts, addressing all technical and commercial requirements over an 8-year period
Provided expert technical sales consultations as the main technical reference for the entire enterprise department
Provided Sales enablement sessions for more than 500 Fresh comers
Represented the Company in Corporate global seminars and conferences
Education
Bachelor of Business - Business Management
Ain Shams University
Cairo, Egypt
06-1998
High School Diploma - Art Education
Saint Fatima Languages School
Cairo, Egypt
08-1994
Skills
Negotiation expertise
Pipeline management
Competitive intelligence
Sales coaching
Territory management
Key account growth
Sales presentations
Sales operations
Solution selling
KPI analysis
Sales team training
Strategic account development
Business development and planning
Strategic partnerships
Complex project negotiations
Vendor management
Salesforce
Motivational skills
Sales territory growth
ICT , IoT & Smart Solutions
Certification
Customer Focus, Vodafone
Edge Computing certificate, Schneider Electric
IBM Power Systems POWER9 V2, IBM
Inside Out Coaching, Inside Out Development, LLC
Interpersonal Skills, Vodafone
Negotiation Skills, Vodafone Egypt
Professional Business and Report Writing, American University in Cairo
Sales: DELL Data Center Portfolio Credential 2019, Dell Technologies
Situational Leadership II, Ken Blanchard
SPIN Coaching, Huthwaite International
SPIN Selling, Huthwaite International
Strategic Selling, Miller Heiman
The 4 disciplines of execution, Franklin Covey
Time Management, Vodafone
VEEAM Sales Professional, VEEAM
VTSP - VMware Cloud on AWS (2019), VMware
Hobbies and Interests
History
Music
Travel & Explore
References
Mr. Ahmed Amer, Head of Sales, etisalat, ahmed.amer@etisalat.com, +201111146666
Mr. Sherif Hendi, Head of Sales, etisalat, sherif.hendi@gmail.com, +491722130541
Mr. Mohamed Mamdouh, CCO, Masria Digital Payments, mmamdouh77@gmail.com, +201117500600
Mr. Abdelhady El Bamby, Business Development Director, AMG, helbamby@yahoo.com, +201113500500
Languages
Arabic, Native - Fluent
English, Professional
French, Good
Timeline
Head of Sales & Business Development
ST Engineering
09.2024 - Current
Head of Business Development
Elsewedy Electrometer Group (EMG)
09.2020 - 08.2024
B2B Sales Senior Manager
Etisalat e& - Telecommunications
09.2008 - 08.2020
Enterprise Pre-Sales & Solutions Supervisor
Vodafone Telecommunications
07.2000 - 08.2008
Customer Focus, Vodafone
Edge Computing certificate, Schneider Electric
IBM Power Systems POWER9 V2, IBM
Inside Out Coaching, Inside Out Development, LLC
Interpersonal Skills, Vodafone
Negotiation Skills, Vodafone Egypt
Professional Business and Report Writing, American University in Cairo
Sales: DELL Data Center Portfolio Credential 2019, Dell Technologies
Situational Leadership II, Ken Blanchard
SPIN Coaching, Huthwaite International
SPIN Selling, Huthwaite International
Strategic Selling, Miller Heiman
The 4 disciplines of execution, Franklin Covey
Time Management, Vodafone
VEEAM Sales Professional, VEEAM
VTSP - VMware Cloud on AWS (2019), VMware
Bachelor of Business - Business Management
Ain Shams University
High School Diploma - Art Education
Saint Fatima Languages School
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