Khaled Majzoub

Heading marketing in KSA for all theatrical releases for Sony Pictures Entertainment and independent titles.

Empire Entertainment is the exclusive licensee for Sony Pictures Entertainment in Saudi Arabia and the Middle East for all theatrical releases. Some of our movies & IPs include Spider-Man, Venom, Equalizer, Bad Boys, Insidious, Uncharted, Jumanji, Bullet Train and many more. In addition to Hollywood titles, we also distribute Arabic and Independent movies to all cinemas in KSA.

I lead and manage all marketing activities in KSA:

1. Working on the movie release campaign strategy and execution plans

2. Working with all exhibitors (all cinemas including VOX, muvi Cinemas, AMC, REEL, Empire Cinemas) on movie campaigns and on daily basis to ensure full visibility and presence for our movies in the cinema space

3. Working on the localization of our movie marketing campaigns, ensuring that all campaigns are relevant to the Saudi audience

4. Selecting and managing influencers for our movie release campaigns and events

5. Finding and nurturing local brand partnerships that are suitable for our movie campaigns, events and premieres

6. Organizing movie premieres in alignment with exhibitor partners for our major releases

7. Providing the regional team with local insights to help steer the direction of our campaigns in the Saudi market.

Highlights:

1. Organized and managed the KSA premiere of BAD BOYS: RIDE OR DIE in Riyadh, in partnership with VOX Cinemas and in the presence of Will Smith and Martin Lawrence, the first and only movie premiere in KSA to include Hollywood actors in addition to managing the photo call in Diriyah and the media junket event at VIA Riyadh

2. Organized and managed the MENA premiere of KRAVEN THE HUNTER at the RED SEA FILM FESTIVAL

3. Organized and managed the KSA premiere of SUKKAR with MBC and muvi Cinemas in the presence of the full cast

4. Organized and managed many other premieres for our movies including (Equalizer 3, The Garfield Movie, VENOM: The Last Dance, Napoleon, Esabet El Max, Insidious: The Red Door and many more)

5. Lead on many partnerships for our movie campaigns with both governmental and private (brands) entities.

Handling the Food & Delivery and Travel App categories. Responsible for developing the HUAWEI Mobile & App Ecosystem and working with key partners to maintain and grow their business through HUAWEI integrations and services.

1. Ensure that the partner’s app is working smoothly on the AppGallery from a technical and user experience standpoint
2. Work with partners on joint activities and marketing campaigns to give the partner’s app more exposure and help them achieve their download targets
3. Work with relevant partner apps to grow their presence on the HUAWEI Ecosystem and integrate them with HUAWEI Root Services like Petal Search Nearby services and Petal Maps
4. Introduce partners to HUAWEI Ads, HUAWEI’s new Ads platform and work with them to start using the platform as part of their digital media mix to achieve their acquisition & conversion goals
5. Looking after the HMS integration and launch of new food & travel apps on the AppGallery and working with HUAWEI developers to provide a smooth end-to-end workflow

Marketing and brand lead in KSA with a focus on localization.
1. Responsible for all marketing and brand activities in Saudi Arabia
2. Leading brand, content and social media teams
3. Leading on localization: marketing & content localization, building partnerships and providing strategic insights on the market
4. Leading on the relationship with influencers and key opinion leaders

1. Planning, executing and managing all marketing campaigns along with the VP of marketing
2. Developing the communication strategy for all marketing campaigns with the VP of marketing
3. Managing all day-to-day marketing operations
4. Managing the visual and creative representation of the brand on multiple platforms
5. Leading on the relationship with influencers and managing all influencer-led campaigns
6. Leading on the relationship with the media
7. Leading on all on-ground marketing activations: branding, logistics and operations
8. Leading on all co-marketing/co-promotion activities
9. Leading on marketing financials
10. Preparing all marketing reports

Clients:
Current: Bupa Arabia, National Commercial Bank (NCB) and NCB Capital
Past: Castrol, Kleenex, Nahdi, Bupa, IKEA (F&B) and Ewaan

1. Full management responsibility on all accounts and projects
2. Integrated communication lead, working with multidisciplinary teams (digital, PR, activation and media) in KSA and Dubai
3. Communication plannning
4. Brand Strategy
5. Leading on production (digital, film and print)
6. Leading and supporting on new business pitches
7. Financial reporting

Clients: Castrol, Nahdi, Kleenex, Bupa, Bosch and Honda

1. Developing strategic and tactical communication plans with strategic planning team
2. Managing activation, experiential and seasonal promotional campaigns
3. Briefing and managing research projects
4. Developing and managing brand identity projects with brand strategy team
5. Managing production projects (film, print and digital)
6. Managed and submitted a Cannes and Lynx film case study for Bosch auto spare parts

Clients: Kleenex, Ghandour, Sunbulah, Khashoggi, Al Shifa and Aloha

1. Managing day-to-day operations and creative deliverables
2. Conducting market visits and competitive reviews
3. Attending research and focus group sessions and reporting outtakes to the team
4. Liaising with Dubai's activation team on several assignments and requests
5. Regular followups with production houses and suppliers
6. Briefing and reporting (creative and revision briefs, contact and status reports)
7. Worked with Dubai's team to execute and film a Cannes and Lynx entry case study for Aloha

Clients: MARS (Snickers and M&M’s), Samsung, Sunbulah, Pilot Pens, Pizza Fusion, Raysan and Aloha tuna

1. Executing shopper and promotional marketing programs
2. Running day-to-day operations and ensuring a timely delivery
3. Conducting market visits and competitive reviews
4. Coordinating mall activations and field marketing operations
5. Supporting management in pitches and strategic presentations