Khaled Saab

Creative Director with over 30 years of experience igniting brand growth through captivating storytelling and innovative marketing strategies. Expertise in blending imagination and strategy to create compelling content across diverse media channels. A passionate leader who fosters creativity and new ideas, consistently delivering exceptional design and powerful narratives. Specializes in integrated campaigns that connect with audiences on multiple levels. Offers consulting services to help businesses achieve strategic growth, ensuring initiatives exceed corporate goals through a results-oriented approach.

• Diverse and High-Caliber Clientele Management
• Client Relationship & Satisfaction: Successfully managed and nurtured relationships with diverse and prestigious client portfolio, including but not limited to Mercedes, Unilever, P&G, Honda, BAE Systems, Rolls Royce, HSBC (Saudi British Bank), Nestle, Mitsubishi, and Saudi Arabian Airlines, ensuring high levels of client satisfaction and repeat business.
• Creative Leadership and Strategic Vision
• Integrated Campaign Management: Developed and executed data-driven campaigns across Print, Video, Digital, TV, and BTL, creating compelling brand experiences and eliciting emotional responses in industries such as Banking, Financial, Automotive, Healthcare, FMCG, Home, and Electronics.
• Creative Innovation and Conceptualization: Captured attention through high-stakes creative pitches and groundbreaking projects, emphasizing conceptual ingenuity and achieving substantial business impact.
• Leadership and Team Collaboration: Inspired and led multidisciplinary teams through creative kick-off sessions, setting the foundation for impactful projects and fostering an environment of innovation and excellence.
• Project and Resource Optimization
• Project Coordination and Delivery: Managed diverse projects concurrently from inception to completion, ensuring quality and adherence to stringent time constraints, liaising with cross-functional teams for efficient project delivery.
• Resource Allocation and Optimization: Balanced human and material assets across creative projects to achieve outstanding results within budget constraints.
• Design Excellence and Visual Communication
• Design and Visual Thinking: Applied masterful design disciplines including layout composition, typography, and color theory to create compelling and effective campaigns that exceed client expectations.
• Branding & Identity: Orchestrated branding strategies that synthesized visual, text, and interactive elements to fortify brand equity and resonate with target demographics.
• Interactive Campaign Development: Led the creation and implementation of advertising campaigns that engaged audiences across digital platforms, driving measurable increases in brand awareness.
• Business Acumen and Consultancy
• Strategic Consultancy: Provided strategic creative advice and solutions to meet diverse needs of high-profile clients, understanding industry trends, market demands, and business objectives to drive brand success and growth.
• Market Insight and Trends Analysis: Kept abreast with latest market trends and consumer behavior insights to inform creative strategy and ensure development of relevant and impactful brand messages and campaigns.
• ROI-Focused Approach: Applied a results-driven approach to creative projects, focusing on achieving optimal return on investment and meeting key performance indicators for clients.
• Vendor Relationship Management
• Vendor Management: Maintained enduring partnerships with external vendors and production houses, strategically utilizing their expertise to enhance creative output and achieve project goals.