Khaled Saab
Jeddah
Summary
Creative Director with over 30 years of experience shaping brand identities and delivering high-impact campaigns across MENA. I merge creative instinct with strategic thinking to craft emotionally engaging, commercially effective narratives. A visionary leader known for turning briefs into cultural moments through integrated, cross-platform campaigns. Proven success across automotive, FMCG, banking, technology, and telecommunications sectors. Expert in translating business strategies into memorable creative expressions that drive growth and loyalty. Skilled at leading multidisciplinary teams and aligning creative excellence with measurable business outcomes. Provides creative consulting that elevates brand storytelling and executional performance.
Overview
34
34
years of professional experience
Work History
Creative Consulting & Campaign Development
Independent Creative Director
08.2023 - Current
- Lead branding, campaign, and content development for businesses across MENA.
- Provide strategic consulting on creative direction, brand positioning, and storytelling.
- Develop original business concepts, rebrand identities, and mentor emerging creative talent.
Senior Creative Director
PG Integrated
03.2013 - 09.2023
- Directed creative strategy for leading brands including Mercedes, Unilever, Honda, Rolls-Royce, and HSBC.
- Managed integrated campaigns spanning digital, TV, print, and BTL activation.
- Led a cross-functional creative team delivering market launches and rebranding initiatives that boosted client engagement.
- Strengthened client partnerships through insight-driven, high-performing creative work.
Senior Creative Director
Publicis Groupe
01.2003 - 03.2013
- Delivered award-winning campaigns that redefined brand narratives in competitive sectors.
- Drove innovation across TV, print, and digital, aligning creative with commercial results.
- Elevated team standards through mentorship and creative direction.
Creative Director
Publi Graphics
06.1996 - 01.2003
- Built brand identities and campaigns from concept to execution for regional clients.
- Managed teams in delivering creative excellence across print, TV, and outdoor.
- Pitched high-impact ideas and led the execution of full 360 campaigns.
Freelancer (Creative & Designer)
06.1991 - 08.1996
- Provided branding and design solutions to agencies and independent clients.
- Produced logos, editorial design, and visual identities for cross-industry projects.
Education
Diploma - Interior Design
Center of Fine Art
01.1994
DEC - Graphic Design
Dawson College
01.1985
Skills
- Creative Leadership & Strategy: Integrated Campaigns, Storytelling, Cross-Platform Marketing, Concept Development
- Design & Branding: Brand Identity Systems, Visual Communication, Digital & Print Design, Adobe Creative Suite
- Client & Business Excellence: Strategic Consulting, Brand Positioning, Market Insight, ROI-Driven Thinking
- Project & Team Management: Cross-Functional Leadership, Mentoring, Vendor Management, Deadline Execution
Languages
Arabic – Fluent
English – Fluent
Timeline
Creative Consulting & Campaign Development
Independent Creative Director
08.2023 - Current
Senior Creative Director
PG Integrated
03.2013 - 09.2023
Senior Creative Director
Publicis Groupe
01.2003 - 03.2013
Creative Director
Publi Graphics
06.1996 - 01.2003
Freelancer (Creative & Designer)
06.1991 - 08.1996
DEC - Graphic Design
Dawson College
Diploma - Interior Design
Center of Fine Art
Additional Information
Saudi Iqama Visa (Resident Status)