Khalid PASHA

Handling a portfolio of various brands namely, Parfums De Marly, Initio, Aigner, Parlux brands

• Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
• Consulted with product development teams to enhance products based on customer data.
• Developed innovative marketing campaigns based on key objectives.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Motivated team members to continuous improvement in promoting and selling target products.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Compiled product, market and customer data to forecast accurate sales and profit projections.

• Worked with Senior Marketing teams to create, deploy and optimize effective campaigns for Key Retail clients.
• New Line Launch - Strategy planning & implementation, adhering to brand values and positioning.
• Planning and executing seasonal marketing activities and promotions
• Logistics & Stock Management - merchandising, yearly budget planning for purchase/advertising/promotions, strategy planning for retail and wholesale trade
• Meeting sales targets & brand ranking. Monitor monthly sales figures and report to supplier
• Direct interaction with the supplier on all the above

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing and advertising
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

• Handled light accounting duties for [Client name], enhancing financial accuracy and compliance with diligent attention to eve

Commercial tasks:

- Annual Sales target studies, Monthly Sales reports, Day to day Sales monitoring

- Annual Budgets preparation for Sales, Operating costs, Manpower requirements

- Advertising & Promotions (A&P) Budget Analysis, regular monitoring

- Cost control analysis and reports

- Corporate Presentations, Sales & Marketing

- Year End discounts, Commission calculations

- Trade Contracts, Commercial Agreements

- Deputy to General Manager during his absence or vacations

- Deputy to Brand managers during absences or vacations

- Assisting Brand managers in day to day Marketing and Sales operation

Administrative task:

- Internal and External communications

- Responsible of filing system

- Maintaining company assets, stationery inventory and purchase orders

- Overall traffic management

- Staff requirements: Business and personal travel arrangements, payroll, legal papers