Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Personal Information
Work Availability
Work Preference
Software
Interests
Timeline
Intern
Khalid Ismail

Khalid Ismail

Brand Manager
Jeddah,Saudi Arabia

Summary

Business Development Manager holding a bachelor’s degree in marketing. With 10 years of intense experience in Food & Beverage Industry. Successfully established two brands developing their business models, branding and products while directing day-to-day operations. Acquired variety of skills such as branding and Project management plus other technical skills. Aiming to contribute to a progressive organization, bringing extensive experience and a strong track record of achievements to drive business growth and success.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Co-Founder | Business Development Manager

Avi Coffee House
03.2020 - 05.2024
  • Developing the business model. Creating the company’s SOP, KPI, and structure.
  • Directing the creation of the brand Identity and brand house.
  • Developing and Menu engineering (inc. sourcing, costing and pricing). Product inc. Packaging cost :23%
  • Installing and optimizing the POS (Revel systems) adding more than 500 Items.
  • Designing and directing the training program. 200 pages manual
  • Managing the recruitment process, conducting interviews and assisting candidates resulted employing & training more than 100 employee.
  • Monitoring Day-to-day ops according to SOP.
  • Managed establishing the first branch (250 square meter) with budget of 1.5 Million SAR. The Budget includes branding, construction, labour cost, machines, and products.

Co-Founder

Warm & Frosty Cafe
01.2014 - 03.2022
  • Creating the business model & brand identity.
  • Menu engineering and sourcing the ingredients. creating more than 50 products.
  • Drawing & sourcing the MEP, Kitchen and interior design.
  • Setting-up POS (Revel Systems).
  • Managing P&L and costing.
  • Training and assessing new employees for preparing the menu products and SOP.
  • Support in creating marketing materials trying to achieve exceptional content.
  • Establishing, organizing and operating external catering and kiosks events.

Education

Bachelor of Science - Marketing

King Abdulaziz University
Jeddah, Saudi Arabia
04-2014

Skills

  • Brand Development
  • Product Development
  • Coaching
  • Microsoft Office
  • Google Analytics
  • Canva
  • Revel Systems POS
  • Attention to details
  • Fast Learner
  • Critical thinking
  • Time management
  • Persuasion

Certification

  • Google Digital Marketing & E-commerce Professional Certificate by Google. (in-progress: Done 3 out of 7 courses)
  • Barista Skills by Specialty Coffee Association (SCA).
  • Certificate of Attendance of Kaizen by Kaizen Institute Global.

Accomplishments

  • One of the pioneers in introducing specialty coffee in Jeddah since 2016.
  • Established three branches and two office Kiosks.
  • Trained more than 100 baristas according to the Specialty Coffee Association SCA standards.
  • Wrote 200 pages training program in English.
  • Provided consultation for four clients including sourcing machines & operations layout.
  • Attended more than 40 expeditions local and international (some as exhibitor) Example: Gulfood, HoReCa
  • Participated in more than 50 festivals and catering events.
  • Have an exclusive contract with a European coffee roastery company (Rocket Beans) since 2017.
  • Created more than 25 drinks. (Coffees, Milk shakes, Ice Teas, Mojitos, hot chocolates and more)
  • Created more than 10 baked foods. (Sweet & Savory)

Languages

Arabic
Native language
English
Advanced
C1

Personal Information

Nationality: Saudi Citizen

Marital status: Married

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-Site

Important To Me

Career advancementCompany CulturePersonal development programs

Software

Canva

Google Analytics

Microsoft Office

LibreCAD

Interests

History

Interior Design

Fachion

Timeline

Co-Founder | Business Development Manager

Avi Coffee House
03.2020 - 05.2024

Co-Founder

Warm & Frosty Cafe
01.2014 - 03.2022

Bachelor of Science - Marketing

King Abdulaziz University
Khalid IsmailBrand Manager