Versatile Sales Leader and General Manager bringing 7years of experience in Health & Fitness and Retail Fashion industry. Energetic and upbeat leader with well-coordinated and hardworking approach. Looking for dynamic role with room for enabling strong revenue growth through B2B & B2C management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Effective at strategic and tactical planning, new business development and team-building. Familiarity with CRM software. looking for opportunities to bring and engage new prospect and retain customer to improve sales performance.
Hi, I’m
Khalid Khayat
Area Sales Director
Riyadh, Saudi Arabia ,+966506670321
Summary
Work History
Vitality FitnessRiyadh, Saudi Arabia
Area Sales Manager
05.2023 - Current
Job overview
- Collected customer and market feedback and reported information to company leadership.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Hired and trained dedicated and high-achieving sales teams.
- Evaluate sales performance and prepare action plan
- Building KPI's, setting pricing strategy, setting sales forecast.
- Create new verticals of business development and product diversification.
- Planning events, branding and marketing exposure.
Activ GymRiyadh, Saudi Arabia
General Manager
02.2022 - 05.2023
Job overview
- Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
- Managed high-performing teams to deliver quality customer service and stable profits.
- Recruited top-performing candidates to build staff retention and team performance.
- Monitored and evaluated teams, identifying and targeting opportunities for improvement.
- Delivered business strategy to drive revenue and operational efficiencies.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Implemented effective customer service procedures to encourage positive feedback.
- Tracked KPIs to drive profitability and target delivery.
- Generated business, cost and employee reports to management.
- Prepared and reviewed procedural documents for daily operations.
- Set policies and processes outlining expectations on employee behaviour at every level.
- Researched business opportunities with new and existing customers, notifying sales team to follow up.
- Scheduled regular team meetings to discuss business updates, issues and recommendations.
- Evaluated and decided upon key investments in equipment, infrastructure and talent.
- Empowered staff members to contribute to continuous improvement, quality and growth of company.
PureGym Middle EastRiyadh, Saudi Arabia
Branch General Manager
01.2021 - 01.2022
Job overview
- Recruited top-performing candidates to build staff retention and team performance.
- Monitored and evaluated teams, identifying and targeting opportunities for improvement.
- Managed high-performing teams to deliver quality customer service and stable profits.
- Prepared and reviewed procedural documents for daily operations.
- Resolved internal staff conflicts to mutual benefits of all parties involved.
- Assessed impact of marketing programmes and recommended improvements.
BurberryRiyadh, Saudi Arabia
Assistant Store Manager
02.2019 - 12.2020
Job overview
- Promoted and supported strong relationships with local community organisations, building store profile.
- Demonstrated company core values in management and leadership, working with respect, honesty, integrity, inclusion and safety of others.
- Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
- Monitored stock levels and wrote timely order supply requests to replenish merchandise.
- Completed opening and closing procedures each day.
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
- Enforced licensing laws, health and safety regulations and all regulatory guidelines and legislation at all events.
- Set SMART goals for store team, developing staff abilities and increasing sales performance.
- Exceeded sales targets consistently by assisting customers in selecting and purchasing merchandise.
- Analysed daily and weekly sales results and maintained ongoing, productive dialogue with area manager and peers on sales performance.
Sacoor BrothersRiyadh, Saudi Arabia
Store Manager
08.2018 - 03.2019
Job overview
- Maximize profitability through efficient budgeting and identified opportunities for growth.
- Challenged and inspired team members to achieve business results.
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
- Set SMART goals for store team, developing staff abilities and increasing sales performance.
- Completed opening and closing procedures each day.
- Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
- Monitored stock levels and wrote timely order supply requests to replenish merchandise.
- Assisted in recruiting, hiring and onboarding store staff.
Education
Saudi Electronic UniversityRiyadh, Saudi Arabia
MBA from E-Commerce
University Overview
Hanzehogeschool University Groningen, The Netherlands
Bachelor of Business Administration from International Business & Management Studies
09.2014 - 04.2018
University Overview
Università per Stranieri di PerugiaPerugia, Italy
Diploma of Higher Education from Italian language
09.2011 - 07.2012
University Overview
British Council Riyadh, Saudi Arabia
IELTS from Academic English language
University Overview
Skills
- Leadership and team building
- Employee development
- Coaching and mentoring
- Business development
- Sales planning and implementation
- Product development
- Networking abilities
- Goal Attainment
- Timeline management
- Skilled negotiator
- Project budgeting
Quote
Business opportunities are like buses, there’s always another one coming.
Languages
English
Fluent
Italian
Upper intermediate
Dutch
Intermediate
Arabic
Native
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