Khodor Jaafil
National Sales Manager
Jeddah
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 8-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
8
8
years of professional experience
1
1
Language
Work History
National Sales Manager
Coty
Jeddah
04.2023 - Current
- Deliver Volume, net revenue, and Market Share objectives in KSA for Consumer Beauty portfolio
- Develop a Joint Business Plan with the distributor & key retailers, to include business objectives, trade marketing plan and success measures to create a strong relationship at the account and a point of difference vs
- Competition
- Lead on Shipments / IMS forecast planning process in alignment with the distributor and Coty demand planners, while ensuring 95+ FR service levels to distributors, in addition to healthy stock levels at the distributors and in trade always
- Deliver on expectations of initiatives, and key business priorities, as identified in the GTM strategy
- Be key point of contact between Coty & the distributors, while ensuring a great professional business relationship is maintained to drive best in class execution and high business results
- Manage budgets with discipline and Company guidelines and deliver financial stewardship through trade terms
- Manage brand trade spends details and reconciliation in alignment with Coty finance team as well as the distributor team
- Develop the distributor organization to meet current and future business needs
- Regularly assess sales competencies by Area and/ or Region to focus Capability objectives and measure.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Exceeded targets by building, directing, and motivating high-performing sales team.
National Key Account Manager
Beiersdorf
Jeddah
04.2021 - 04.2023
- Build the joint business plan with the accounts with the support of the other relevant functions
- Contribute to the commercial vision by sharing account perspective, risks and opportunities
- Build, accurately forecasts and achieve the accounts results: turnover, market share, profit
- Plan all growth drivers accordingly
- Prepare and lead the Accounts negotiations, escalating when relevant
- Build the action plan to implement the Division and channel strategy
- Ensure its execution and tracking down to store level and sell out
- Suggest plan adaptation when needed
- Act as the expert of the accounts to feed a retailer-centric account planning process and ensure as much alignment as possible
- Build a retailer specific development plan, and a compelling story to get retailer buying in
- Build a deep customer intelligence and strong network with key stakeholders at the retailers
- Work closely with other departments (Supply, Catman, finance, marketing) Connect Account key stakeholder of all functions with their Beiersdorf counterpart
- Ensure the consistency of Beiersdorf voices when speaking to the retailer.
National Key Account Manager
L’Oréal
Jeddah
12.2019 - 04.2021
- Under the supervision of the Head of Pharma, build the joint business plan with the account
- Contribute to the commercial vision by sharing account perspective, risks and opportunities
- Build, accurately forecasts and achieve the account results: turnover, market share, profit
- Plan all growth drivers accordingly
- Prepare and lead the Account negotiations, escalating when relevant
- Build the action plan to implement the Division and channel strategy
- Ensure its execution and tracking down to store level and sell out
- Suggest plan adaptation when needed
- Act as the expert of the account to feed a retailer-centric account planning process and ensure as much alignment as possible,
- Build a retailer specific development plan, and a compelling story to get retailer buying in
- Build a deep customer intelligence and strong network with key stakeholders at the retailers
- Work closely with other departments (Supply, Catman, finance, marketing) Connect Account key stakeholder of all functions with their L’Oréal counterpart
- Ensure the consistency of L’Oréal voices when speaking to the retailer.
National Key Account Manager
TAMER Arabia
Jeddah
02.2019 - 12.2019
- Responsible for the development and achievement of sales in Nahdi Medical Company across all brands “Nestle, Philips Avent, Dabur Vatika & Chubs”
- Focusing on growing and developing the portfolio
- Reviewing the forecast on monthly basis and adjusting it accordingly
- Matching Statement of Accounts of both TAMER and Nahdi on monthly basis and insuring that there are no pending financial issues
- Preparing regular reports and exercises to the team using key account metrics to better understand the current market dynamic and situation.
Key Account Manager
TAMER Arabia
Jeddah
04.2018 - 02.2019
- Processing Nahdi's POs and ensuring that the orders are being delivered on time
- Following up with the merchandising team to execute the promotions and provide a proper cover in the market
- Communicating to Nahdi the promo plans set by Nestle
- Visiting the pharmacies on daily basis to check if the availability and visibility of the products.
Territory Sales Manager
Xerox
Jeddah
10.2016 - 01.2018
- Increase sales volume within assigned region
- Develop new business opportunities
- Ensure customer needs are met satisfactorily and that the company’s presence in the assigned area is meeting the company’s standards and expectations
- Develop and maintain relationships with major or key accounts within a specific area or market.
Account Executive
Ad Council Communication
Jeddah
08.2015 - 09.2016
- Responsible for the coordination of advertising campaigns
- Meeting and liaising with clients to discuss and identify their advertising requirements
- Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies
Education
Master of Arts - Political Sciences and Public Administration
American University of Beirut
Lebanon 9 2009 - 5 2014
High School Diploma - undefined
Zahrat Al-Sahra’a International School
09.1998 - 6 2007
Skills
Goal Setting
Sales leadership
Forecasting
Contract negotiations
Strategic planning
Account management
B to B sales
New Business Development
Timeline
National Sales Manager
Coty
04.2023 - Current
National Key Account Manager
Beiersdorf
04.2021 - 04.2023
National Key Account Manager
L’Oréal
12.2019 - 04.2021
National Key Account Manager
TAMER Arabia
02.2019 - 12.2019
Key Account Manager
TAMER Arabia
04.2018 - 02.2019
Territory Sales Manager
Xerox
10.2016 - 01.2018
Account Executive
Ad Council Communication
08.2015 - 09.2016
High School Diploma - undefined
Zahrat Al-Sahra’a International School
09.1998 - 6 2007
Master of Arts - Political Sciences and Public Administration
American University of Beirut
9 2009 - 5 2014