MS Office
Khuder Hassoun
Country Manager
Riyadh
Summary
Resourceful Country Manager with expertise in new business development, financial reporting and profit and loss assessment. Exceptional communicator with first-rate problem-solving and negotiation skills. Recognized for delivering record-breaking revenue and profit gains within highly competitive markets.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Head of Sales & Trade Marketing
General Trading Co - Olayan Group
02.2023 - Current
- Mentored junior sales staff, fostering professional growth and contributing to overall team success.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Negotiated more favorable margins and delivery times with principals.
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Developed and enforced policies and procedures for compliance with company policies.
Country Manager
American Garden - GEMCO
03.2021 - 01.2023
- Developed a feasible short, mid, and long term brand execution strategy to aggressively re-enter the territory along with measurable components aligned with GEMCO’s business partners in the territory.
- Primary Sales numbers (Shipments) against Secondary (IMS) Sales.
- Expanded the distributor’s customer base across the territory in order to achieve the planned objectives & target for the respective Fiscal Year. (numerical distribution and channel-wise contribution to sales and growth).
- Regularly evaluated pricing & contracts with customers so as to provide appropriate products & services within the allocated spend as per ABP. (Investment efficiencies /distributor margin
management). - Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
National Sales Manager
Binzagr-Unilever International
01.2018 - 02.2021
- Exceeded targets by building, directing and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Negotiated and closed agreements with key customers and monitored and analyzed performance metrics.
- Managed national sales programs, supervised [+85] sales representatives and evaluated KPIs for promotional opportunities.
- Liaised with marketing and product development departments to maintain brand consistency.
- Met with customers to give sales presentations, negotiate contracts and promote services.
Regional Channel Sales Manager - Pharmacies
Binzagr-Unilever
10.2015 - 12.2017
- Managed +60 Regional Pharmacy Customers serving JRD & Outstations.
- Driving Sustainable Profitable Growth and Accountable on overall region Financial Pharmacies Performance
- Managing, Leading and Coaching sales Team (31 Team Members)
- Negotiating, Executing and Delivering annual BDA Agreements and all in-market TTS
- SOP & Execution Excellence / Perfect Store Deployment & Compliance / NPD Launch / Customer Marketing Activities
- Achievements
- 19% FY 2017 Growth / + 24% FY 2016 Growth
- Signed 30 BDA Agreements
Wholesales Channel Manager
Binzagr - UNILEVER
08.2014 - 09.2015
- Provided superior service to customers by quickly responding to requests, suggestions and concerns.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Exceeded goals through effective task prioritization and great work ethic.
- Conducted multiple promotions and samplings for new products to drive sales for clients, boosting sales.
- Collaborated with team members to achieve target results.
- Managing Traditional Trade Channel Performance (Wholesale).
- Coaching & Leading the Sales Force
- Customer Productivity improvement.
Key Accounts Manager (Othaim Nationally)
Unilever-Binzagr
04.2013 - 07.2014
- Sales Planning & Target Achievement (Othaim Nationally)
- Monthly sales activity planning / budget spending
- Team Management (8 Sales Reps Direct Reporters).
- Delivered 21% value growth in 2014 Vs 2013.
- Built a replenishment and lead time cycle for both DSD and Warehouse Operations (+13% Service Level)
- Monitored customer inventory to keep stock at healthy levels.
Key Accounts Supervisor
Binzagr - Unilever
08.2010 - 03.2013
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Responsible for Sales Planning & Execution
- Delivered 15% value growth Vs. YAGO
- Increased Perfect Store compliance rate from 40% to 80%
Education
Bachelors - Business Computer Management
American Universal College
Tripoli 01.2006 - 09.2009
Skills
Leadership & Coaching
Perfect Store Execution
Strategic Planning
Operational planning
Budget Management
Market development
Financial Management
Business Development
Certification
OUTSTANDING MARKET EXECUTION
Software
SAP
JDA
Timeline
Head of Sales & Trade Marketing
General Trading Co - Olayan Group
02.2023 - Current
Country Manager
American Garden - GEMCO
03.2021 - 01.2023
National Sales Manager
Binzagr-Unilever International
01.2018 - 02.2021
Regional Channel Sales Manager - Pharmacies
Binzagr-Unilever
10.2015 - 12.2017
Wholesales Channel Manager
Binzagr - UNILEVER
08.2014 - 09.2015
BEST TEAM & CUSTOMER PERFORMANCE
04-2014
Key Accounts Manager (Othaim Nationally)
Unilever-Binzagr
04.2013 - 07.2014
OUTSTANDING SALES PERFORMANCE & EXECUTION
02-2013
OUTSTANDING MARKET EXECUTION
03-2012
OUTSTANDING MARKET EXECUTION
01-2011
OUTSTANDING SALES PERFORMANCE & EXECUTION
01-2011
Key Accounts Supervisor
Binzagr - Unilever
08.2010 - 03.2013
Bachelors - Business Computer Management
American Universal College
01.2006 - 09.2009