Master's-level electronics engineer with 10+ years building innovative products and solutions for major corporations and startups. A 2023 UNWTO Women in Tech award recipient, I co-founded and lead SparkleHaze, a leader in data & digital transformation for smart cities and the hospitality & Tourism sector. Our work has been recognized by leading tourism authorities globally like the Saudi Tourism Authortity, Singapore Tourism Board, Dubai Tourism Board etc. I specialize in new product innovation for Smart/Cognitive cities and working with the CTO Office to manage multiple projects and consulting teams.
Key Projects Involved in :
NEOM - Hotels, Tourism, Tonomous, Public Safety, Healthcare, ENOWA.
ELISIUM City - Cognitive City Solutions, PM of CityOS, Building AI
Other Saudi Projects involved : Saudi Tourism Authority, Al Ula, PIF HMC, New Murabba, Project W