Laila Ghurab
Sr Graphic Designer
Jeddah
Summary
Dynamic leader and co-founder of The Table Wear, adept in business development and graphic design, significantly enhancing brand visibility and customer engagement. Expert in fostering strategic partnerships and managing customer relations, evidenced by successful revenue growth and operational efficiency improvements. Proven track record at Filint Advertising showcases innovative marketing and design solutions, driving client satisfaction and repeat business.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Co-Founder
The Table Wear
08.2021 - Current
- Grew the customer base through targeted outreach and networking events.
- Increased company revenue by developing and implementing innovative marketing strategies.
- Streamlined operational processes for improved efficiency and cost reduction.
- Identified business development challenges and customer concerns for proactive resolution.
- Established foundational processes for business operations.
- Accomplished multiple tasks within established timeframes.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Developed comprehensive style guides outlining proper usage of branding elements, ensuring consistent implementation across all marketing channels.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.
- Took photos from different angles and perspectives to capture perfect images.
- Digitally edited photos to enhance appearance.
- Edited, toned, captioned, and uploaded photographs for publication.
- Setting brand concept, target audience, equity and pricing.
- Locking and negotiating with supplier across different regions.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Developed systems and procedures to improve operational quality and team efficiency.
Startup Founder
Stitched by Laila
03.2019 - Current
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Streamlined operations to reduce costs and improve overall efficiency.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Managed financial resources effectively, maintaining profitability throughout various stages of growth.
- Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Developed display, marketing, and packaging materials to support product branding strategies.
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Implemented quality control measures, resulting in improved consistency and accuracy of design deliverables.
- Handled day-to-day accounting processes to drive financial accuracy.
- Documented cash, credit, fixed assets, accrued expenses, and line of credit transactions.
- Inspected incoming and outgoing materials for accuracy and quality.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed comprehensive style guides outlining proper usage of branding elements, ensuring consistent implementation across all marketing channels.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Developed systems and procedures to improve operational quality and team efficiency.
Part Time Lecturer
Dar Al Hekma University
10.2018 - 11.2018
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
- Selected and designed lesson plans and curriculum to meet academic objectives.
Studio Manager & Sr.Graphic Designer
Filint Advertising
02.2014 - 06.2014
- Monitored project progress closely, addressing potential issues promptly to minimize delays or cost overruns.
- Supervised studio staff for timely, accurate and high-quality task completion.
- Collaborated with design teams in promotional materials development to market studio activity.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Explored new techniques in graphic design trends keeping abreast of industry advancements.
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
- Developed creative design for print materials, banners and signs.
- Completed final touches for projects before rollout.
Part Time Lecturer
Princess Nourah Bint Abdul Rahman University
01.2013 - 06.2013
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
- Created excitement and enthusiasm in classroom by delivering engaging subject matter.
Sr. Graphic Designer
Saracen Advertising
01.2010 - 02.2012
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Explored new techniques in graphic design trends keeping abreast of industry advancements.
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
- Generated versatile visual content catering various marketing channels including webpages, email templates and social media assets.
- Completed final touches for projects before rollout.
- Completed final touches for projects such as images sizes and font selection.
- Developed graphics and visual content for social media campaigns.
- Utilized typography techniques to create compelling designs.
- Implemented feedback and suggestions from clients to improve designs.
Education
Bachelor of Arts - Graphic Design
Dar Al-Hekma Universaty
Jeddah 04.2001 -
Skills
Business Development
Strategic Partnerships
Customer Relations
Graphic Design
Creative concept development
Project Management Capabilities
Operations Management
Skilled Illustrator and Photoshop
Certification
Digital Marketing And AI online course from London Business School
Timeline
Digital Marketing And AI online course from London Business School
07-2024
Co-Founder
The Table Wear
08.2021 - Current
Startup Founder
Stitched by Laila
03.2019 - Current
Part Time Lecturer
Dar Al Hekma University
10.2018 - 11.2018
Studio Manager & Sr.Graphic Designer
Filint Advertising
02.2014 - 06.2014
Part Time Lecturer
Princess Nourah Bint Abdul Rahman University
01.2013 - 06.2013
Sr. Graphic Designer
Saracen Advertising
01.2010 - 02.2012
Packaging Design course at Central Saint Martins College
04-2009
Bag design & Communication course at Central Saint Martins College
04-2009
Bachelor of Arts - Graphic Design
Dar Al-Hekma Universaty
04.2001 -
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