Summary
Overview
Work History
Education
Skills
Certification
Languages
Publications
Timeline
Generic

Lamis Aldawish

Riyadh

Summary

Results-driven marketing professional and researcher with expertise in digital marketing, consumer behavior (online and offline), and strategic brand communication. Proven experience in teaching and supervising BSc, MSc, and MBA students, with a strong track record of publishing research and delivering practical marketing solutions. Skilled in applying data-driven insights to develop marketing and sales strategies, combining analytical thinking with creative execution. Adept at working across teams, managing multiple projects, and leveraging technology to enhance performance and outcomes.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Lecturer

University Of Plymouth
11.2022 - 06.2025
  • Served as an Associate Lecturer in Marketing, delivering industry-informed teaching across BSc, MSc, and MBA programmes, with a strong emphasis on bridging academic theory and real-world practice.
  • Designed and taught modules related to digital marketing, consumer behavior, and marketing strategy, integrating live case studies and insights from current industry trends.
  • Supervised a diverse range of undergraduate and postgraduate dissertations (MBA & MSc), guiding students in applying theoretical frameworks to solve real business challenges.
  • Fostered strong links with industry partners to embed practical marketing applications into the curriculum, enhancing student employability and engagement.

Marketing Researcher

University Of Plymouth
12.2022 - 05.2025
  • Conducted in-depth research on consumer behavior in both online and offline retail environments, identifying key drivers of purchase decisions and loyalty across various demographics.
  • Developed and proposed data-driven marketing and sales strategies tailored to observed consumer behavior patterns, enhancing campaign effectiveness for retail and digital brands.
  • Utilized mixed-methods research (qualitative and quantitative) to analyze consumer attitudes, motivations, and buying intentions, bridging academic theory with real-world marketing applications.
  • Published multiple peer-reviewed academic papers on consumer behavior and strategic marketing insights, contributing to the body of knowledge and influencing academic and industry practice.

Digital Marketing Specialist

Tatweer
07.2020 - 04.2021
  • Implemented new strategies to improve click-through rates and conversion.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.

Marketing Intern

Alsadeem
07.2019 - 10.2019
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Researched interesting and relevant content to capture interest and improve site traffic.
  • Researched competitor trends and interpreted findings to report conclusions to supervisors.

Education

PhD In Marketing - Digital Marketing And Consumer Studies

University of Plymouth
Plymouth, United Kingdom
07.2025

Master Of Business Administration - Digital Marketing Communications

Manchester Metropolitan University
Manchester, United Kingdom
11.2021

Bachelor In Business Administration - Integrated Marketing Communications

Nile University
Cairo, Egypt
07.2020

Skills

  • Strategic Marketing & Campaign Planning
  • Strategic Marketing & Campaign Planning
  • Consumer Behavior Analysis
  • Digital Marketing & Social Media Management
  • Content Creation & Branding
  • Quantitative & Qualitative Research
  • Marketing Analytics & Performance Evaluation
  • Teamwork & Collaboration
  • Time Management & Multitasking
  • Technology Proficiency
  • Leadership & Supervision

Certification

  • Learning Simulations - MPS 2025
  • Certified Lecturer (SALTe) - UP 2023
  • E-learning Teaching - UP 2023
  • Google Analytics IQ - Google 2024
  • Amazon Advertising - Amazon 2024
  • Content Marketing - HubSpot 2024
  • Digital Marketing - GrowthHack 2022
  • Canva Design - MMU 2021
  • Google Ads - Google 2021

Languages

Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Beginner (A1)

Publications

  • The Role of Sociocultural Factors in Saudi Consumers' Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry: A Systematic Literature Review -GMMA Conference
  • An Exploration of the Role of Culture in Social Media Advertising and Consumer Purchase Decision in the Saudi Arabia Fashion Market: A Qualitative Study -Gulf Journal of Advance Business Research
  • The Implementation and Barriers of Green Recruitment: A Qualitative Study on Green Human Resource Management -Businesses Journal

Timeline

Marketing Researcher

University Of Plymouth
12.2022 - 05.2025

Associate Lecturer

University Of Plymouth
11.2022 - 06.2025

Digital Marketing Specialist

Tatweer
07.2020 - 04.2021

Marketing Intern

Alsadeem
07.2019 - 10.2019

PhD In Marketing - Digital Marketing And Consumer Studies

University of Plymouth

Master Of Business Administration - Digital Marketing Communications

Manchester Metropolitan University

Bachelor In Business Administration - Integrated Marketing Communications

Nile University

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Lamis Aldawish