Latifa AlShayea

• Led client diagnostics and business assessments to identify digital transformation gaps and strategic opportunities.
• Provided strategic digital advisory, guiding leadership on practical and scalable transformation solutions.
• Translated business objectives into actionable digital recommendations, use cases, and requirements.
• Supported decision makers with analysis, insights, and transformation roadmaps for informed decision making.
• Facilitated consultative workshops and stakeholder alignment, including assessing awareness of DGA requirements to enable targeted capability development.

• Developed strategic promotion plans across multiple marketing channels.
• With business objectives and delivery schedules.
• Tracked campaign performance metrics and provided insights to improve execution efficiency.

Ministry of Communications and Information Technology

CODE LAB, Innovation Labs

• Led the transformation of 6 university sites into fully operational business incubators and innovation labs, from planning to launch.
• Analyzed project requirements and developed actionable plans to meet stakeholder needs.
• Developed and executed risk management plans for all project phases.
• Created and implemented strategic, operational, inventory, and follow-up plans to optimize performance.
• Oversaw contractors' submissions of each site, conducting detailed reviews and ensuring readiness for official openings.
• Acted as the primary coordination point between contractors, architects, designers, and government stakeholders to ensure quality, timeline adherence, and stakeholder alignment.
• Utilized project management tools like Asana and Workiom to track progress and improve project coordination.

Tourism Development Fund | TDF GROW

• Organized 27+ workshops and events, engaging 200+ beneficiaries.
• Led incubator programs, coordinating internal and external workshops and mentorship sessions.
• Achieved 85% participant satisfaction, based on structured feedback and post-program evaluations.
• Designed surveys and analyzed beneficiary feedback to improve program outcomes and satisfaction rates.
• Conducted reviews of the marketing department, evaluating content and social media posts.
• Highlighted key achievements, challenges, and recommendations for improvement.

Social Development Bank | Jada30

• Supervised a team across 5 branches across the Kingdom, ensuring operational efficiency, customer engagement, and timely response to client requests.
• Designed and deployed surveys at each project stage to collect actionable insights.
• Managed beneficiary communications, interviews, and satisfaction assessments.
• Assisted in developing project plans, outlining objectives, and identifying resources required.

Associate Project Manager

Ministry of Tourism | Mix and Mentor

• Organized private consultation sessions for startups across various sectors, covering launch plans, registration processes, and travel logistics for consultants.
• Prepared recommended lists of speakers, mentors, and consultants for the project.

Monshaat | Bootcamps

• Directed a high-quality accelerator program for 30 university students, overseeing follow-up activities, weekly workshop sessions, mentorship, and connecting participants with consultants and advisors.
• Facilitated effective communication with the internal marketing team to ensure alignment with clients' requirements.

• Provided performance reports to ensure alignment with regulatory conditions and objectives.
• Reviewed audited external transfers for compliance, shared weekly updates, and collaborated to address risks.

• Reviewed and modified contracts to ensure alignment with client requirements and project objectives.
• Monitored architectural team deliverables and outputs, ensuring quality, compliance, and timely completion.
• Managed communications and events, including writing social media content and coordinating logistics.